SBI GENERAL
INSURANCE

Re-imagining Digital in a Consumer-first Era

Re-imagining Digital in a
Consumer-first Era

SBI GENERAL
INSURANCE

PROJECT BACKGROUND

India’s largest general insurance behemoth wanted to create a nimble digital insurance eco-system & improve CX for their humongous customer base

Mantra Labs focused on their life, home and motor insurance journeys. Ensuring it was a one-stop-shop for everything digital insurance. From creating Insurakshak - a first-of-its-kind personalization tool to re-imagining their ‘mobile-as-a-touchpoint’ journey, the objective was to enable better experiences.

DESIGN
PRINCIPLES

Keep It Simple

Users need to have a simple process for optimal experiences

Users need to have a simple
process for optimal experiences

Keep It Focused

Clear brand positioning, value props and instructions for users

Clear brand positioning,value props
and instructions for users

Keep It Engaging

Intuitive and responsive touchpoints to engage the users

Intuitive and responsive touchpoints
to engage the users

BUSINESS GOALS

SBI G wanted to build a super app which would become the home for all things insurance

To build an intuitive mobile app ecosystem, we ensured a comprehensive 360-degree transformation:

01

Simplifying new user journeys

02

Reducing operational & customer support costs through informative content

03

Increasing user stickiness through gamified journeys

SBI GENERAL
INSURANCE