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Why Are Super Apps Trending?

4 minutes read

Wouldn’t life be easier if you have one single app where you can order food and grocery, book a home cleaning service, movie tickets, cab, buy clothes and accessories, and more? In short, everything you need in one single app with amazing discounts and deals. Yes, a super app can do that for you! A super-app is a mobile or web application that offers a broad array of services, including social networking, e-commerce, marketplaces, and more. Some of the known examples are We Chat and Alipay in China, Tata Neu and Jio in India.

Let’s understand why are super apps trending and why businesses need it.

Three years ago, businesses focused more on releasing simple mobile apps for customers in order to gain market share. Well, now the focus has turned to retaining current consumers and capturing newly emerging segments. The new age-consumers-Gen Z (or Zoomers) prioritize convenience and an exceptional customer experience above everything else. Their lives revolve around technology and the digital world. They value speediness and an intuitive experience. What’s more intriguing about Zoomers is their attention span is merely 8 seconds! Super apps–a one-stop-shop- will give users the ability to navigate within the application and access plethora of services without downloading and installing separate apps for the same.

What’s different about the Super app?

In India, Paytm which initially started as a prepaid-mobile and DTH recharge platform now offers banking, e-commerce, ticket booking services, etc. Consumers’ favourite-Amazon and Flipkart are also transitioning to a similar model. TVS launched it’s connected car platform-myTVS Life360 to offer multi-brand services like maintenance, diagnostics, payments, insurance and more to passenger cars. Why? Because of the convenience it offers to organizations and consumers. Let’s look at some of the key benefits of switching to super apps: 

Benefits of Super App

1. Increase Customer Acquisition: Super apps offer much more than standalone apps. With a multitude of services, users get a seamless experience without having to download multiple apps to avail of services. 

2. Improve Customer Stickiness: Customer Stickiness has become an essential benchmark for businesses to grow. Super apps can pave the way for brands to retain customers because of the convenience it offers. 

3. Saves phone storage and memory, as opposed to having multiple apps for different needs.

5. Businesses can gather a vast amount of consumer data using super apps. This data can be used to learn more about user behavior and analyze the trends and patterns to improve personalization and speed up consumer interaction.

6. Improve Customer Engagement: Companies can create personalized solutions for consumers and introduce new offerings. For eg, Tata Neu offers discounts and deals to their customers to engage customers.

Indian Super Apps that are making waves in the industry : 

  • Paytm: Paytm offers services like bill payments, mobile recharges, utility travel, movie and events bookings, in-store payments, payments, and more through their QR code system. 
  • Tata Neu: Tata Group launched a super app–Tata Neu which includes a bouquet of services like flight bookings, hotel bookings, car buying, groceries, investments, and more. It also provides offers on various in-house brands such as Starbucks, AirAsia India, Big Basket, Westside, 1mg, and other in-house brands. Users are rewarded for their purchases with Neu Coins, which can be redeemed the next time they buy. 
  • People Strong: APAC’s leading Human Capital Management SaaS platform-People Strong recently launched their super app that has functionalities of their 3 applications: ALT Learning (a user learning and growth platform), ALT Worklife (An HR app focused to simplify worklife), Zippi (a collaborative Work Management platform). Mantra Labs collaborated with People Strong to help them build an HR-based super app. The app has been downloaded by 1M+ users on the play store with 4.6 ratings.
  • My Jio: A super app with all the Jio services offered by Jio from grocery to mobile recharges to video streaming and more. 

Challenges Ahead: 

Super apps have several advantages for businesses to maximize their profit which is why super apps are trending. However, there lies a significant challenge in developing an app that has the best user interface, and a fresh design for Gen Z. And losing even one customer may turn out to have severe repercussions for the organizations. Customers may not be able to trust their brand again incase of a poor experience. Here, technology will act as an enabler in building the best experience of tomorrow. Android 13, iOS 16, and 5G have been rolled out for users worldwide. Businesses are leveraging mixed reality in designing mobile applications to make the complete experience more immersive. This will undoubtedly help them to construct unique apps with a better UX and appeal for Gen Zs.

The Future:

Super apps have become a crucial part of people’s everyday lives all over the world because of its many advantages. Gartner expects that by 2027, more than 50% of the global population will be daily active users of multiple super apps. This concept might also include enterprise mobiles and desktop experiences, such as workflow, collaboration, and messaging platforms.

In 2022, ITC introduced MAARs to support the agribusiness sector. Rapi Pay bagged $15 billion in funding to launch their super app “NYE” in the digital banking space. The Indian government also announced the launch of a super app for farmers which will have everything they require in a single place. And with giants like Adani group and Reliance Jio planning to unveil their own super apps in 2023, the competition will get fierce. But what will make one super app different from another? Building a Super App will be a long-term venture that calls for significant financial outlays, business alliances, and commitment. It’ll be interesting to see how these companies design the UI/UX of their super apps. Well, the one that can keep the Zoomers hooked beyond 8 secs wins!

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What If the Sun Took a Day Off?

By :

Ever wondered what life would be like if the Sun took a day off? Picture waking up to an Earth shrouded in darkness, where temperatures drop dramatically within hours, plunging the planet into an icy chill. Plants, deprived of sunlight, would halt photosynthesis, leading to a food production crisis. Our reliance on renewable energy would face a sudden halt, causing widespread blackouts and chaos in cities across the globe.

A day without the Sun would throw our world into chaos! Luckily, that’s never going to happen (at least in our lifetime!). But this thought experiment underscores the Sun’s critical role in our lives and highlights why harnessing solar energy is so vital. While we’re increasingly turning to solar power, we are still missing out on capturing a massive amount of solar energy that falls on Earth every single day.

How Much Solar Energy Are We Missing Out On?

Every day, the Earth receives about 173,000 terawatts of solar energy from the Sun—more than 10,000 times the world’s total daily energy consumption. Despite this abundance, we only capture a tiny fraction of this energy. In 2023, solar energy accounted for just 4.5% of global electricity generation—a huge opportunity waiting to be tapped.

If we could capture just a small percentage of the Sun’s energy, we could power the entire world many times over. The total solar energy that hits the Earth in just one hour could meet the world’s energy needs for a full year. Yet, due to limitations in solar panel deployment, technology efficiency, and energy storage, the vast majority of solar energy goes unused each day.

As we improve solar technology and infrastructure, capturing more of this energy becomes not just a possibility but a necessity for a sustainable future. Let’s dive into how cutting-edge technology is making solar energy more accessible and efficient, helping to turn this untapped potential into real, usable power.

How Tech Makes Solar Adoption Easier

Customer-centric technology is revolutionizing the way we adopt solar energy. Imagine an app that allows you to simply point your smartphone at your house to estimate how many solar panels you need, their ideal placement, and the energy they can generate.

Here are the key benefits of this innovative approach:

  • Precision: By capturing images of your property through satellite, the app calculates the optimal placement of solar panels for maximum energy production. Studies have shown that precise placement can increase efficiency by up to 20%.
  • Customer Engagement: Users receive real-time insights into their energy production, helping them understand their solar power system better, whether they’re using Tesla solar panels, solar power generators, or even solar attic fans to optimize home energy usage
  • Seamless Experience: With user-friendly interfaces, consumers can easily monitor their solar systems remotely and receive updates on their energy output. This accessibility is crucial for encouraging the wider adoption of solar technologies.

The Tech-Driven Shift Toward Sustainability

As solar technology evolves, so do the solar panels themselves. Innovations like Tesla solar roof systems, flexible solar plates, and bifacial panels are redefining what’s possible in renewable energy. Even smaller systems—such as portable solar generators and solar air conditioners—empower homeowners to harness solar power efficiently.

Photovoltaic (PV)  panels, the cornerstone of solar energy, have seen incredible advancements, now boasting efficiencies of up to 22%. This means fewer panels are needed to produce more energy, making solar energy more effective for a wide range of applications, from solar shingles to off-grid systems.

Moreover, the push towards cradle-to-cradle sustainability is reshaping the industry. New solar panels are being designed with recyclability in mind, reducing their environmental footprint. Innovations in recycling technology now recover up to 95% of materials from end-of-life panels, ensuring that even the oldest solar systems contribute to a greener future.

While solar technology continues to advance, solar panels themselves are becoming more efficient and environmentally sustainable. Innovations such as systems, flexible solar plates, and bifacial solar panels are pushing the boundaries of what’s possible in renewable energy. Even smaller systems like portable solar generators and solar air conditioners are empowering homeowners to tap into the power of the Sun efficiently and sustainably.  Photovoltaic (PV) panels, the cornerstone of solar energy – now boast efficiencies of up to 22%​. This means a smaller array of solar panels for home or commercial use can generate more electricity. This makes solar energy systems more appealing and effective for various applications, from solar roof shingles to off-grid solar systems.

Moreover, the move toward cradle-to-cradle sustainability—where solar panels are built from materials that can be easily recycled—has gained traction. This reduces the environmental footprint even further. Innovations in recycling can recover up to 95% of materials from end-of-life panels, According to PV Cycle​, with room for improvement in recycling.

Making Solar Affordable and Accessible

Historically, one of the biggest barriers to solar adoption has been the cost. But things are changing fast. Innovations in financing models, such as Power Purchase Agreements (PPAs) and solar loans, have significantly reduced the financial burden of installing solar systems. According to the Solar Energy Industries Association (SEIA), the average cost of solar installation has dropped by over 70% in the last decade.

Couple that with federal and state incentives like the Investment Tax Credit (ITC), which provides a 30% tax credit on solar installations, and solar energy is more affordable than ever. Net metering programs, which allow homeowners to sell excess energy back to the grid, further enhance savings, making solar not only accessible but also financially rewarding.

Conclusion

The future of solar energy goes far beyond rooftop panels—it’s about making the entire solar experience intuitive, accessible, and sustainable. With smart apps and tech-driven tools, consumers can now manage their solar energy systems with just a few taps on their phones, making the shift to green energy simpler and more engaging.

At Mantra Labs, we’re at the forefront of this solar revolution. We’ve helped some of the world’s largest solar providers develop cutting-edge, customer-friendly solutions. Our mobile apps allow users to estimate solar panel needs, monitor system performance, and even track their environmental impact—all from the convenience of their smartphone.

Together, with innovative tech and a commitment to sustainability, we’re building a future where solar energy isn’t just an option—it’s the smarter, more accessible, and greener solution for everyone.

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