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The Rise of AgriTech Ecosystem in India

Agriculture has always been at the heart of the Indian economy. The bulk of the population is still dependent on agricultural activity to meet their basic needs. Even though there has been a digital boost amongst the farmer community present in the market, agricultural productivity is still low. Also, the proportion of agricultural employees in India is anticipated to fall to 25.7% by 2050. Furthermore, with high labor costs, a shortage of skilled workforce, and food security among the primary issues impeding agricultural output, farmers require a technological boost to match the rising demand. 

Where other businesses are facing a funding winter amidst this economic crisis, the agritech market is anticipated to increase at a CAGR of almost 50%, hitting a $34 billion market by 2027 over the next five years, reveals a new report by Avendus Capital. This will only lead to the rise of agritech ecosystem in India. Here are the 3 major trends dominating the industry:

  1. Increased investments in Agri-tech: An EY report states that the Indian agritech market potential is expected to be around US$ 24 billion by 2025 According to Entrackr, between January 2020 and June 2022, about 100 agritech startups raised nearly $1.33 billion across 139 deals.
Agritech startup funding Y-O-Y growth
Agri startup funding
  1. Boost in Digital Literacy in Tier 2 & Tier 3 cities: In the last 5 years, smartphone penetration has soared by 150%, reaching 50% of rural households. This has helped to democratize the knowledge that can be used for agricultural management. Short-form video consumption has driven social media usage in rural India. The apps like MX Player, Snapchat, and Moj are ranked #2, #4, and #6 in terms of app downloads in India, respectively, according to Digital India 2022 (DataReportal).
  1. Farming-as-a-Service: Given the uncertainty around commodity prices and marketing, FaaS has been a lifesaver for marginal farmers and farm owners looking to cut fixed expenses and lower the need for collateral. As the cost of using a machine is split across multiple entities, they can rent rather than buy making it more affordable and accessible.

Indian agribusiness is surely getting a makeover and the focus is more on creating a better mobile experience for farmers by arming them with smart devices and digital tools to create a smooth mobile experience. The number of Agri-based Mobile applications has also shot up at a much faster rate. Industry behemoths have already ventured into the field to fill the existing gap in the market. Let’s look at some of the popular agri-based applications: 

  1. ITC MAARS: FMCG conglomerate ITC launched a super app– ITC MAARS (Meta Market for Advanced Agricultural Rural Services) to boost farmers’ income and efficient procurement of Agri products by providing agricultural and related services to farmers on a digital platform. The phygital ecosystem gives farmers AI/ML-driven value-added personalized and hyperlocal crop advisories. 

Features:  

  • A crop calendar for scientific planning of crop cycles, 
  • A ‘‘crop doctor’’ function for real-time resolution of infestation, 
  • Access to good quality inputs and market linkages, 
  • Real-time soil testing, and precision farming among others. 

It will also onboard financial partners to provide loans and sell insurance. The app will allow the farmer to check the prices of the products in the nearest mandi and the option to sell them to ITC.

  1. Kisan AgriDoctor: AgroStar
Popular agri-based applications: Kisan AgriDoctor: AgroStar

A one-stop shop for all farmer needs, Kisan AgriDoctor has over 5 Lakh farmers on its Kisan agricultural Helpline app, which also happens to be the highest-rated farming-focused app in India.

  1. Samaadhan FaaS: EM3 AgriServices
popular agri-based applications: Samaadhan FaaS: EM3 AgriServices

Centered on providing technology and mechanization to the farming community on a Pay-for-Use basis to increase agricultural output.

  • Through a network of farm hubs, the app provides a platform that enables technology to reach the farmer and the farm (Samadhan Kendras)
  • Each unit is outfitted to handle a full range of fundamental and precision agricultural activities across the entire crop production cycle and is administered by IT-enabled technologies.
  1. GrainBank: Ergos 
popular agri-based applications

A technological platform that lets farmers transform their grains into tradable digital assets, get loans against those assets through associate NBFCs and Banks, and get better prices for their output.

The Way Forward: 

Attracting farmers to the mix through a knowledge management portal and using it to engage with them has become an absolute necessity now. This platform could be a marketplace, a movie theatre, a medical device, or an upskilling venture in the hands of the group. It is a data mine of valuable information, providing insights into the behavior of one of the largest occupational sectors of the country. The other means could be a  transparent ecosystem along with a mobile app with a smart interface that would help in making farmers’ journeys more transparent, trackable, and real-time in action. 

Additionally, government initiatives such as an exclusive super app for farmers would educate them on post-harvest concerns including marketing, crop cultivation, and technology. It will also facilitate direct communication between farmers and the scientific community offering limitless possibilities and dramatically improving the experience for farmers, consumers, and organizations. Further, the recently announced agriculture-focused accelerator fund in the Budget 2023 would significantly strengthen the agritech ecosystem.

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The Future-Ready Factory: The Power of Predictive Analytics in Manufacturing

In 1989, a missing $0.50 bolt led to the mid-air explosion of United Airlines Flight 232. The smallest oversight in manufacturing can set off a chain reaction of failures. Now, imagine a factory floor where thousands of components must function flawlessly—what happens if one critical part is about to fail but goes unnoticed? Predictive analytics in manufacturing ensures these unseen risks don’t turn into catastrophic failures by providing foresight into potential breakdowns, supply chain risk analytics, and demand fluctuations—allowing manufacturers to act before issues escalate into costly problems.

Industrial predictive analytics involves using data analysis and machine learning in manufacturing to identify patterns and predict future events related to production processes. By combining historical data, machine learning, and statistical models, manufacturers can derive valuable insights that help them take proactive measures before problems arise.

Beyond just improving efficiency, predictive maintenance in manufacturing is the foundation of proactive risk management, helping manufacturers prevent costly downtime, safety hazards, and supply chain disruptions. By leveraging vast amounts of data, predictive analytics enables manufacturers to anticipate machine failures, optimize production schedules, and enhance overall operational resilience.

But here’s the catch, models that predict failures today might not be necessarily effective tomorrow. And that’s where the real challenge begins.

Why Predictive Analytics Models Need Retraining?

Predictive analytics in manufacturing relies on historical data and machine learning to foresee potential failures. However, manufacturing environments are dynamic, machines degrade, processes evolve, supply chains shift, and external forces such as weather and geopolitics play a bigger role than ever before.

Without continuous model retraining, predictive models lose their accuracy. A recent study found that 91% of data-driven manufacturing models degrade over time due to data drift, requiring periodic updates to remain effective. Manufacturers relying on outdated models risk making decisions based on obsolete insights, potentially leading to catastrophic failures.

The key is in retraining models with the right data, data that reflects not just what has happened but what could happen next. This is where integrating external data sources becomes crucial.

Is Integrating External Data Sources Crucial?

Traditional smart manufacturing solutions primarily analyze in-house data: machine performance metrics, maintenance logs, and operational statistics. While valuable, this approach is limited. The real breakthroughs happen when manufacturers incorporate external data sources into their predictive models:

  • Weather Patterns: Extreme weather conditions have caused billions in manufacturing risk management losses. For example, the 2021 Texas power crisis disrupted semiconductor production globally. By integrating weather data, manufacturers can anticipate environmental impacts and adjust operations accordingly.
  • Market Trends: Consumer demand fluctuations impact inventory and supply chains. By leveraging market data, manufacturers can avoid overproduction or stock shortages, optimizing costs and efficiency.
  • Geopolitical Insights: Trade wars, regulatory shifts, and regional conflicts directly impact supply chains. Supply chain risk analytics combined with geopolitical intelligence helps manufacturers foresee disruptions and diversify sourcing strategies proactively.

One such instance is how Mantra Labs helped a telecom company optimize its network by integrating both external and internal data sources. By leveraging external data such as radio site conditions and traffic patterns along with internal performance reports, the company was able to predict future traffic growth and ensure seamless network performance.

The Role of Edge Computing and Real-Time AI

Having the right data is one thing; acting on it in real-time is another. Edge computing in manufacturing processes, data at the source, within the factory floor, eliminating delays and enabling instant decision-making. This is particularly critical for:

  • Hazardous Material Monitoring: Factories dealing with volatile chemicals can detect leaks instantly, preventing disasters.
  • Supply Chain Optimization: Real-time AI can reroute shipments based on live geopolitical updates, avoiding costly delays.
  • Energy Efficiency: Smart grids can dynamically adjust power consumption based on market demand, reducing waste.

Conclusion:

As crucial as predictive analytics is in manufacturing, its true power lies in continuous evolution. A model that predicts failures today might be outdated tomorrow. To stay ahead, manufacturers must adopt a dynamic approach—refining predictive models, integrating external intelligence, and leveraging real-time AI to anticipate and prevent risks before they escalate.

The future of smart manufacturing solutions isn’t just about using predictive analytics—it’s about continuously evolving it. The real question isn’t whether predictive models can help, but whether manufacturers are adapting fast enough to outpace risks in an unpredictable world.

At Mantra Labs, we specialize in building intelligent predictive models that help businesses optimize operations and mitigate risks effectively. From enhancing efficiency to driving innovation, our solutions empower manufacturers to stay ahead of uncertainties. Ready to future-proof your factory? Let’s talk.

In the manufacturing industry, predictive analytics plays an important role, providing predictions on what will happen and how to do things. But then the question is, are these predictions accurate? And if they are, how accurate are these predictions? Does it consider all the factors, or is it obsolete?

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