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State of Metaverse-based ecosystems in Fin-Tech

3 minutes read

Paris Hilton has a Roblox virtual island where people can buy digital versions of her outfits. Accenture will onboard 1,50,000 new hires using Metaverse. Metaverse has been the talk of the town since Facebook changed its name to Meta. Let’s look at how metaverse-based ecosystems in Fin-Tech is transforming customer experience (CX).

Global metaverse market size will touch $678.8 billion by 2030, witnessing a CAGR of 39.4%, reveals research and markets. CB Insights’ research predicts that metaverse could represent a $1T market by 2030. Industries are working to create a reality in which the physical and digital worlds blend seamlessly. 

Where Fin-Techs are heading to in the Metaverse-based ecosystem?

European bank ABN Amro was the first to open a virtual branch in Second Life created in 2003. Earliest ventures into the metaverse were primarily motivated by branding and visibility which is now shifting to the mainstream. Metaverse application has moved beyond gamification to virtual training and life-like experiences. We’re moving towards a future where digital lives are becoming more important.

Razorfish and Vice Media Group’s new study shows that Gen Z spends more time in metaverse space than older demographics. They develop more meaningful connections to their online identities and want realistic experiences in their virtual life. For organizations, it becomes highly imperative to understand how these customers connect, interact and interface in this virtual space.

According to JP Morgan’s research, the metaverse offers opportunities to:

  • Transact – every year, $54bn is spent on virtual goods, almost double the amount spent buying music. 
  • Socialize – approximately $60bn messages are sent daily on Roblox.
  • Create – GDP for Second Life was around $650m in 2021 with nearly $80m dollars paid to creators. 
  • Own – NFT currently has a market cap of $41bn.
  • Experience – 200 strategic partnerships till date with The Sandbox, including Warner Music Group to create a music-themed virtual world.

Metaverse has limitless opportunities to offer. Let’s look at some of the top use cases of metaverse in the financial industry.

  1. Recently Lynx announced two use cases: a cryptocurrency-based game that allows players to create and earn and sell digital items with financial value, and an “enhanced remittance experience”, a digital meeting space that allows those sending money to loved ones to visit and communicate with them in a “streamlined, entertaining, economical, and secure” manner.
  2. Navi Technologies has unveiled a metaverse-based “Fund of Funds” scheme. The investors will finance Exchange-Traded Funds (ETFs), which will be used to fund metaverse-based companies. The fintech aims to invest $1 billion in total across multiple assets, with a maximum investment of $300 million in a single ETF. The company will issue a NAV unit at a face value of INR 10. For example, a customer investing INR 500 in the plan, will receive 50 units across the ETFs that Navi will be investing in.
Navi Technologies
  1.  JP Morgan is the first bank to open a lounge- Onyx in Decentraland. In the Onyx Lounge, situated in Metaiuku–a virtual replica of Tokyo’s Harajuku shopping area, a tiger roams the first floor, overlooked by a portrait of the bank’s boss Jamie Dimon. And on the 2nd floor, a person’s avatar can watch experts talk about crypto market.
JP Morgan's Onyx
  1. Korean Bank Kookmin introduced a ‘virtual financial town’ that includes three spaces: (1) The financial and business center consists of branches, public relations and recruitment booths, auditoriums, and social spaces. 

(2) The telecommuting center enhances communication and collaboration between telecommuters and office employees. 

(3) A playground for interacting.

Kookmin Banks' Virtual Financial Town

Source: donga.com/news

  1. Bank of America is the first to launch VR training in over 4,300 financial centers. They use VR headsets to practice skills like strengthen and deepen customer relationships, handle difficult conversations, and listen and respond with empathy. “Managers can also detect skill gaps and provide tailored follow-up training and customized counseling to colleagues to further boost performance using real-time statistics,” the bank says.

The Road Ahead

Decentraland operates via its own cryptocurrency called MANA and Sandbox has Sand. Somnium Space has its own asset marketplace where users can choose to ‘live forever. 

The financial sector is facing intense competition in the virtual space. Digital assets and digital currency are becoming increasingly prevalent in the metaverse. Leveraging the meta-world will help financial organizations create a continuum of experience for the users and provide more personalized and engaging interactions in the time ahead.

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What’s Next in Cloud Optimization? Can We Optimize Costs Without Sacrificing Performance?

Not too long ago, storing data meant dedicating an entire room to massive CPUs. Then came the era of personal computers, followed by external hard drives and USB sticks. Now, storage has become practically invisible, floating somewhere between data centers and, well, the clouds—probably the ones in the sky. Cloud computing continues to evolve, As cloud computing evolves, optimizing costs without sacrificing performance has become a real concern.  How can organizations truly future-proof their cloud strategy while reducing costs? Let’s explore new-age cloud optimization strategies in 2025 designed for maximum performance and cost efficiency.

Smarter Cloud Strategies: Cutting Costs While Boosting Performance

1. AI-Driven Cost Prediction and Auto-Optimization

When AI is doing everything else, why not let it take charge of cloud cost optimization too? Predictive analytics powered by AI can analyze usage trends and automatically scale resources before traffic spikes, preventing unnecessary over-provisioning. Cloud optimization tools like AWS Compute Optimizer and Google’s Active Assist are early versions of this trend.

  • How it Works: AI tools analyze real-time workload data and predict future cloud resource needs, automating provisioning and scaling decisions to minimize waste while maintaining performance.
  • Use case: Netflix optimizes cloud costs by using AI-driven auto-scaling to dynamically allocate resources based on streaming demand, reducing unnecessary expenditure while ensuring a smooth user experience.

2. Serverless and Function-as-a-Service (FaaS) Evolution

That seamless experience where everything just works the moment you need it—serverless computing is making cloud management feel exactly like that. Serverless computing eliminates idle resources, cutting down costs while boosting cloud performance. You only pay for the execution time of functions, making it a cost-effective cloud optimization technique.

  • How it works: Serverless computing platforms like AWS Lambda, Google Cloud Functions, and Azure Functions execute event-driven workloads, ensuring efficient cloud resource utilization while eliminating the need for constant infrastructure management.
  • Use case: Coca-Cola leveraged AWS Lambda for its vending machines, reducing backend infrastructure costs and improving operational efficiency by scaling automatically with demand. 

3. Decentralized Cloud Computing: Edge Computing for Cost Reduction

Why send all your data to the cloud when it can be processed right where it’s generated? Edge computing reduces data transfer costs and latency by handling workloads closer to the source. By distributing computing power across multiple edge nodes, companies can avoid expensive, centralized cloud processing and minimize data egress fees.

  • How it works: Companies deploy micro data centers and AI-powered edge devices to analyze data closer to the source, reducing dependency on cloud bandwidth and lowering operational costs.
  • Use case: Retail giant Walmart leverages edge computing to process in-store data locally, reducing latency in inventory management and enhancing customer experience while cutting cloud expenses.

4. Cloud Optimization with FinOps Culture

FinOps (Cloud Financial Operations) is a cloud cost management practice that enables organizations to optimize cloud costs while maintaining operational efficiency. By fostering collaboration between finance, operations, and engineering teams, FinOps ensures cloud investments align with business goals, improving ROI and reducing unnecessary expenses.

  • How it works: Companies implement FinOps platforms like Apptio Cloudability and CloudHealth to gain real-time insights, automate cost optimization, and enforce financial accountability across cloud operations.
  • Use case: Early adopters of FinOps were Adobe, which leveraged it to analyze cloud spending patterns and dynamically allocate resources, leading to significant cost savings while maintaining application performance. 

5. Storage Tiering with Intelligent Data Lifecycle Management

Not all data needs a VIP seat in high-performance storage. Intelligent data lifecycle management ensures frequently accessed data stays hot, while infrequently used data moves to cost-effective storage. Cloud-adjacent storage, where data is stored closer to compute resources but outside the primary cloud, is gaining traction as a cost-efficient alternative. By reducing egress fees and optimizing storage tiers, businesses can significantly cut expenses while maintaining performance.

  • How it’s being done: Companies use intelligent storage optimization tools like AWS S3 Intelligent-Tiering, Google Cloud Storage’s Autoclass, and cloud-adjacent storage solutions from providers like Equinix and Wasabi to reduce storage and data transfer costs.
  • Use case: Dropbox optimizes cloud storage costs by using multi-tiered storage systems, moving less-accessed files to cost-efficient storage while keeping frequently accessed data on high-speed servers. 

6. Quantum Cloud Computing: The Future-Proof Cost Gamechanger

Quantum computing sounds like sci-fi, but cloud providers like AWS Braket and Google Quantum AI are already offering early-stage access. While still evolving, quantum cloud computing has the potential to process vast datasets at lightning speed, dramatically cutting costs for complex computations. By solving problems that traditional computers take days or weeks to process, quantum computing reduces the need for excessive computing resources, slashing operational costs.

  • How it works: Cloud providers integrate quantum computing services with existing cloud infrastructure, allowing businesses to test and run quantum algorithms for complex problem-solving without massive upfront investments.
  • Use case: Daimler AG leverages quantum computing to optimize battery materials research, reducing R&D costs and accelerating EV development.

7. Sustainable Cloud Optimization: Green Computing Meets Cost Efficiency

Running workloads when renewable energy is at its peak isn’t just good for the planet—it’s good for your budget too. Sustainable cloud computing aligns operations with renewable energy cycles, reducing reliance on non-renewable sources and lowering overall operational costs.

  • How it works: Companies use carbon-aware cloud scheduling tools like Microsoft’s Emissions Impact Dashboard to track energy consumption and optimize workload placement based on sustainability goals.
  • Use case: Google Cloud shifts workloads to data centers powered by renewable energy during peak production hours, reducing carbon footprint and lowering energy expenses. 

The Next Frontier: Where Cloud Optimization is Headed

Cloud optimization in 2025 isn’t just about playing by the old rules. It’s about reimagining the game entirely. With AI-driven automation, serverless computing, edge computing, FinOps, quantum advancements, and sustainable cloud practices, businesses can achieve cost savings and high cloud performance like never before.

Organizations that embrace these innovations will not only optimize their cloud spend but also gain a competitive edge through improved efficiency, agility, and sustainability. The future of cloud computing in 2025 isn’t just about cost-cutting—it’s about making smarter, more strategic cloud investments.

At Mantra Labs, we specialize in AI-driven cloud solutions, helping businesses optimize cloud costs, improve performance, and stay ahead in an ever-evolving digital landscape. Let’s build a smarter, more cost-efficient cloud strategy together. Get in touch with us today!

Are you ready to make your cloud strategy smarter, cost-efficient, and future-ready with AI-driven, serverless, and sustainable innovations?

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