Revolutionizing CX for Option Traders in India

Published on Apr 21, 2023

Updated on Apr 24, 2023

Did you know that the options trading market in India is expected to grow at a CAGR of over 15% between 2021 and 2026? With this rapid growth, it’s no surprise that more and more traders are looking to take advantage of the potential profits offered by options. However, the option trading experience in India has not always been easy and has faced several challenges, including a lack of awareness, limited access to advanced trading tools, etc. In this blog post, we will explore how option trading firms can overcome these challenges and revolutionize the customer experience (CX) for traders in India.

What is Option Trading?

Options trading is a type of derivative trading where traders buy or sell the right to buy or sell a specific asset (such as a stock or commodity) at a certain price and time in the future. This also allows traders to profit from market movements without owning the underlying asset.

There are two types of options: call options and put options:

A call option gives the buyer the right to buy the underlying asset at a specific price (strike price) within a certain time period.
A put option gives the buyer the right to sell the underlying asset at a specific price within a certain time period.

Options trading can be used for various strategies, such as hedging, speculation, and income generation. However, it is important to note that it is a high-risk activity and traders should have a solid understanding of the market and risk management strategies before investing in options.

Now that we have a brief understanding of the topic, let’s delve deeper into how option trading firms can revolutionize the CX for traders in India.

The Current State of Option Trading in India

Option trading in India is still in a nascent stage compared to other global markets. According to data from the National Stock Exchange of India (NSE), the total turnover in options trading in India was approximately INR 187 trillion in 2020, which is less than half of the total turnover in the equity cash segment. This indicates that there is significant potential for growth in this segment.

Strategies for Revolutionizing Option Trading CX

Option trading in India faces several challenges. These include a lack of awareness, limited access to advanced trading tools, and insufficient education about options trading strategies. A survey conducted by the NSE in 2019 found that only 25% of Indian retail investors had knowledge about options trading.

Here are some of the strategies that can be used to improve the CX of option traders:

Advanced Trading Tools

This includes providing traders with access to charting tools, options scanners, and options strategy builders.

Option trading firms can develop their own trading platforms or partner with third-party vendors to provide advanced trading tools to traders. This can help traders make informed decisions and enhance their overall trading experience.

Personalized Customer Support

This includes providing traders with dedicated account managers who can address their specific needs and concerns.

Firms can also offer customer support through multiple channels such as phone, email, and live chat. This can help traders get their queries resolved quickly and improve their overall experience.

Advanced Education and Training

This includes educating them on the basics of options trading, advanced options strategies, and risk management.

Firms can provide online training courses, webinars, and seminars to help traders improve their knowledge and skills. They can also offer free educational resources such as articles, whitepapers, and videos on options trading.

Transparency and Risk Management

Increase transparency by providing real-time data on prices, volumes, and open interest.

They can also implement risk management measures such as stop-loss orders, position limits, and margin requirements to minimize risk for traders.

Trends and Innovations in Option Trading CX

Artificial Intelligence (AI)

AI can help traders make better decisions by analyzing vast amounts of data and providing insights into options pricing, volatility, and market trends.

Firms can also use AI to develop trading algorithms that can automate the trading process and improve outcomes.

Introduction of New Option Products

The introduction of new products can help to attract more traders to the option trading segment in India. For example, the introduction of weekly options, options on individual stocks, and exchange-traded funds (ETFs) can provide traders with more opportunities.

Success Stories:

Here are some best practices for revolutionizing CX for traders in India:

Zerodha: Zerodha is one of the leading online brokerage firms in India that offers a range of trading services, including options trading. The company offers a user-friendly trading platform with advanced trading tools, low brokerage fees, and free educational resources. Zerodha has also introduced features such as the “Zerodha Varsity” – an online trading education portal, and “Zerodha Kite Connect” – an API for developers to build their own trading platforms.

Sensibull: Sensibull is an option trading platform that offers advanced trading tools, real-time data, and options strategies and a user-friendly platform that simplifies options trading. This platform has features such as an options chain, options calculator, and options strategy builder. It also provides traders with a virtual trading simulator to test their strategies before investing real money.

Angel Broking: Angel Broking is a full-service brokerage firm in India that offers a range of trading services, including options trading. They offer a user-friendly trading platform with advanced trading tools, low brokerage fees, and personalized customer support.

Angel Broking also offers free educational resources such as trading webinars and tutorials on options trading. It has introduced innovative features such as the “ARQ” – an AI-based trading advisory tool, and “Angel Speed Pro” – a desktop-based trading platform.

Looking Forward: Future Opportunities and Challenges

To address the challenges, option trading firms in India need to adopt a customer-centric approach and leverage technology and innovation to improve the trading experience for their customers. They also need to collaborate with regulators and industry stakeholders to develop a more robust regulatory framework that promotes transparency, fairness, and investor protection. By focusing on improving the CX for traders in India, option trading firms can drive growth in the industry and improve investor participation in the market as well.

Let’s take a trip back in time—2008. Netflix was nothing like the media juggernaut it is today. Back then, they were a DVD-rental-by-mail service trying to go digital. But here’s the kicker: they hit a major pitfall. The internet was booming, and people were binge-watching shows like never before, but Netflix’s infrastructure couldn’t handle the load. Their single, massive system—what techies call a “monolith”—was creaking under pressure. Slow load times and buffering wheels plagued the experience, a nightmare for any platform or app development company trying to scale

That’s when Netflix decided to do something wild—they broke their monolith into smaller pieces. It was microservices, the tech equivalent of turning one giant pizza into bite-sized slices. Instead of one colossal system doing everything from streaming to recommendations, each piece of Netflix’s architecture became a specialist—one service handled streaming, another handled recommendations, another managed user data, and so on.

But microservices alone weren’t enough. What if one slice of pizza burns? Would the rest of the meal be ruined? Netflix wasn’t about to let a burnt crust take down the whole operation. That’s when they introduced the Circuit Breaker Pattern—just like a home electrical circuit that prevents a total blackout when one fuse blows. Their famous Hystrix tool allowed services to fail without taking down the entire platform.

Fast-forward to today: Netflix isn’t just serving you movie marathons, it’s a digital powerhouse, an icon in platform engineering; it’s deploying new code thousands of times per day without breaking a sweat. They handle 208 million subscribers streaming over 1 billion hours of content every week. Trends in Platform engineering transformed Netflix into an application dev platform with self-service capabilities, supporting app developers and fostering a culture of continuous deployment.

Did Netflix bring order to chaos?

Netflix didn’t just solve its own problem. They blazed the trail for a movement: platform engineering. Now, every company wants a piece of that action. What Netflix did was essentially build an internal platform that developers could innovate without dealing with infrastructure headaches, a dream scenario for any application developer or app development company seeking seamless workflows.

And it’s not just for the big players like Netflix anymore. Across industries, companies are using platform engineering to create Internal Developer Platforms (IDPs)—one-stop shops for mobile application developers to create, test, and deploy apps without waiting on traditional IT. According to Gartner, 80% of organizations will adopt platform engineering by 2025 because it makes everything faster and more efficient, a game-changer for any mobile app developer or development software firm.

All anybody has to do is to make sure the tools are actually connected and working together. To make the most of it. That’s where modern trends like self-service platforms and composable architectures come in. You build, you scale, you innovate.achieving what mobile app dev and web-based development needs And all without breaking a sweat.

Is Mantra Labs Redefining Platform Engineering?

We didn’t just learn from Netflix’s playbook; we’re writing our own chapters in platform engineering. One example of this? Our work with one of India’s leading private-sector general insurance companies.

Their existing DevOps system was like Netflix’s old monolith: complex, clunky, and slowing them down. Multiple teams, diverse workflows, and a lack of standardization were crippling their ability to innovate. Worse yet, they were stuck in a ticket-driven approach, which led to reactive fixes rather than proactive growth. Observability gaps meant they were often solving the wrong problems, without any real insight into what was happening under the hood.

That’s where Mantra Labs stepped in. Mantra Labs brought in the pillars of platform engineering:

Standardization: We unified their workflows, creating a single source of truth for teams across the board.

Customization: Our tailored platform engineering approach addressed the unique demands of their various application development teams.

Traceability: With better observability tools, they could now track their workflows, giving them real-time insights into system health and potential bottlenecks—an essential feature for web and app development and agile software development.

We didn’t just slap a band-aid on the problem; we overhauled their entire infrastructure. By centralizing infrastructure management and removing the ticket-driven chaos, we gave them a self-service platform—where teams could deploy new code without waiting in line. The results? Faster workflows, better adoption of tools, and an infrastructure ready for future growth.

But we didn’t stop there. We solved the critical observability gaps—providing real-time data that helped the insurance giant avoid potential pitfalls before they happened. With our approach, they no longer had to “hope” that things would go right. They could see it happening in real-time which is a major advantage in cross-platform mobile application development and cloud-based web hosting.

The Future of Platform Engineering: What’s Next?

As we look forward, platform engineering will continue to drive innovation, enabling companies to build scalable, resilient systems that adapt to future challenges—whether it’s AI-driven automation or self-healing platforms.

If you’re ready to make the leap into platform engineering, Mantra Labs is here to guide you. Whether you’re aiming for smoother workflows, enhanced observability, or scalable infrastructure, we’ve got the tools and expertise to get you there.

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