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Redefining Customer Experience in Shared Mobility

3 minutes read

BlaBla car-a community-based travel network claims to have enabled over 90 million members to share a ride across 22 markets. Shared mobility which began in the 1940s in Switzerland has now become an essential part of our everyday lives. Numerous micro-mobility solutions, like Yulu, Bounce, and Rapido, are everywhere now.

According to Frost & Sullivan, the Indian shared mobility industry is expected to witness nearly four-fold growth. Revenues will touch $42.85 billion by 2027, growing at a CAGR of 25.3%.

Why do businesses need to redefine user experience in shared mobility?

As we move into the experience economy, customer experience (CX) will play a vital role in retaining customers and acquiring the new segment-Gen Z. Zoomers or Gen Z are the most advanced, tech-savvy audience who rely on technology. They want a great digital experience to stay loyal to their favorite brands. They are quick to express on social media what they experience and feel about- be it good or bad. Right after the offices re-opened a few months ago, Uber and Ola users complained on social media about rides getting canceled. To minimize the possibility of cancellation, Uber started enabling drivers to view drop-off locations prior to accepting the rides.

Keeping in mind the evolving customer preferences and expectations, companies are constantly working on redefining customer experience in shared mobility. Chalo– a mobility startup offers live bus tracking and a live passenger indicator showing how crowded the bus is in real-time. Quick Ride offers people carpooling along with a Taxi/Cab app for local, airport, and outstation travels. This points out that enhancing customer experience has become a significant factor for shared mobility organizations to retain their customers. And it seems that the businesses operating in this ecosystem have a myriad of possibilities to grow. Here’s why:

  1. Higher demand for shared mobility in Remote Areas: Pandemic has brought in work-from-home culture worldwide. People who migrated to their home towns in tier 2 and 3 cities want shared mobility options to commute. Digital literacy in rural areas in the last two years has gone up. Number of internet users in India may reach 800 million by 2023, reveals McKinsey report. This will create more demand for shared vehicle services in remote areas. 
  1. Increase in Traffic Congestion: As the offices have reopened, so has the traffic congestion on roads. India’s shared mobility sector is expected to touch nearly 15 crore users by 2025, according to the Redseer report. Higher disposable income, inadequate public transport, and the demand-supply gap will drive this growth.
What do customers want in shared mobility space?

EV (Electric Vehicle) ecosystem in India

EV ecosystem which is now in its nascent stage will evolve within the next few years. The government has been promoting EVs across the nation with the goal of achieving 50% vehicle electrification by 2030. Key players like Uber, Ola, and Vogo are planning to switch to electric vehicles. There’s already a long queue for Ola bikes amongst customers. The company recently announced to bring Ola electric car on the road by 2023.

Yulu is a mobility app to book & track trips, monitor bike health, report bike issues, check personal stats, and win rewards. Mantra Labs built a scalable platform for Yulu, enabling a scalable and easy-to-use app for users to access bike-sharing services. Consumers can check personal health stats (calories burnt), distance covered and amount of carbon emissions saved for each trip.

The Future:

Redefining customer experience in shared mobility space is the need of the hour. We are heading towards an intelligent and connected world. Future automobiles will be more smarter than ever before. Recently, California regulators gave a nod to robotic taxi services to charge passengers for driverless rides in San Francisco. Tesla has been working on building autonomous vehicles for future customers. Given India’s massive population and infrastructural gap, it is difficult to say if autonomous vehicles would be feasible on Indian roads for now. But this may be possible in the future. As of now, the biggest challenge for companies is figuring out how to make the rider experience seamless, safe, convenient, and economical. 

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Why Netflix Broke Itself: Was It Success Rewritten Through Platform Engineering?

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Let’s take a trip back in time—2008. Netflix was nothing like the media juggernaut it is today. Back then, they were a DVD-rental-by-mail service trying to go digital. But here’s the kicker: they hit a major pitfall. The internet was booming, and people were binge-watching shows like never before, but Netflix’s infrastructure couldn’t handle the load. Their single, massive system—what techies call a “monolith”—was creaking under pressure. Slow load times and buffering wheels plagued the experience, a nightmare for any platform or app development company trying to scale

That’s when Netflix decided to do something wild—they broke their monolith into smaller pieces. It was microservices, the tech equivalent of turning one giant pizza into bite-sized slices. Instead of one colossal system doing everything from streaming to recommendations, each piece of Netflix’s architecture became a specialist—one service handled streaming, another handled recommendations, another managed user data, and so on.

But microservices alone weren’t enough. What if one slice of pizza burns? Would the rest of the meal be ruined? Netflix wasn’t about to let a burnt crust take down the whole operation. That’s when they introduced the Circuit Breaker Pattern—just like a home electrical circuit that prevents a total blackout when one fuse blows. Their famous Hystrix tool allowed services to fail without taking down the entire platform. 

Fast-forward to today: Netflix isn’t just serving you movie marathons, it’s a digital powerhouse, an icon in platform engineering; it’s deploying new code thousands of times per day without breaking a sweat. They handle 208 million subscribers streaming over 1 billion hours of content every week. Trends in Platform engineering transformed Netflix into an application dev platform with self-service capabilities, supporting app developers and fostering a culture of continuous deployment.

Did Netflix bring order to chaos?

Netflix didn’t just solve its own problem. They blazed the trail for a movement: platform engineering. Now, every company wants a piece of that action. What Netflix did was essentially build an internal platform that developers could innovate without dealing with infrastructure headaches, a dream scenario for any application developer or app development company seeking seamless workflows.

And it’s not just for the big players like Netflix anymore. Across industries, companies are using platform engineering to create Internal Developer Platforms (IDPs)—one-stop shops for mobile application developers to create, test, and deploy apps without waiting on traditional IT. According to Gartner, 80% of organizations will adopt platform engineering by 2025 because it makes everything faster and more efficient, a game-changer for any mobile app developer or development software firm.

All anybody has to do is to make sure the tools are actually connected and working together. To make the most of it. That’s where modern trends like self-service platforms and composable architectures come in. You build, you scale, you innovate.achieving what mobile app dev and web-based development needs And all without breaking a sweat.

Source: getport.io

Is Mantra Labs Redefining Platform Engineering?

We didn’t just learn from Netflix’s playbook; we’re writing our own chapters in platform engineering. One example of this? Our work with one of India’s leading private-sector general insurance companies.

Their existing DevOps system was like Netflix’s old monolith: complex, clunky, and slowing them down. Multiple teams, diverse workflows, and a lack of standardization were crippling their ability to innovate. Worse yet, they were stuck in a ticket-driven approach, which led to reactive fixes rather than proactive growth. Observability gaps meant they were often solving the wrong problems, without any real insight into what was happening under the hood.

That’s where Mantra Labs stepped in. Mantra Labs brought in the pillars of platform engineering:

Standardization: We unified their workflows, creating a single source of truth for teams across the board.

Customization:  Our tailored platform engineering approach addressed the unique demands of their various application development teams.

Traceability: With better observability tools, they could now track their workflows, giving them real-time insights into system health and potential bottlenecks—an essential feature for web and app development and agile software development.

We didn’t just slap a band-aid on the problem; we overhauled their entire infrastructure. By centralizing infrastructure management and removing the ticket-driven chaos, we gave them a self-service platform—where teams could deploy new code without waiting in line. The results? Faster workflows, better adoption of tools, and an infrastructure ready for future growth.

But we didn’t stop there. We solved the critical observability gaps—providing real-time data that helped the insurance giant avoid potential pitfalls before they happened. With our approach, they no longer had to “hope” that things would go right. They could see it happening in real-time which is a major advantage in cross-platform mobile application development and cloud-based web hosting.

The Future of Platform Engineering: What’s Next?

As we look forward, platform engineering will continue to drive innovation, enabling companies to build scalable, resilient systems that adapt to future challenges—whether it’s AI-driven automation or self-healing platforms.

If you’re ready to make the leap into platform engineering, Mantra Labs is here to guide you. Whether you’re aiming for smoother workflows, enhanced observability, or scalable infrastructure, we’ve got the tools and expertise to get you there.

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