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Google’s Material Design for Android- Trends You Must Follow in 2016

Material Design is a Latest design language developed by Google. Material Design makes more liberal use of grid-based layouts, responsive animations and transitions, padding, and depth effects such as lighting and shadow.

Material Design is a Google’s conceptual design philosophy that outlines how apps should look and work on mobile devices. It breaks down everything — such as animation, style, layout- and gives guidance on patterns, components and usability.  According to Google: “We challenged ourselves to create a visual language for our users that synthesizes the classic principles of good design with the innovation and possibility of technology and science. This is material design.”

Material starts with mobile but extends to any other device. It is rooted in a few principles:

Realistic visual cues: The design is grounded in reality and actually inspired by design with paper and ink.
Bold, graphic and intentional: Fundamental design techniques drive the visuals. Typography, grids, space, scale, color and imagery guide the entire design. Elements live in defined spaces with a clear hierarchy. Color and type choices are bold and deliberate.
Motion provides meaning: Animation is a key component of Material Design, but it can’t just be there for the sake of movement. Animations need to happen in a single environment, serve to focus the design and include simple and easy transitions. Movements and actions should mirror the physical world.

Few points we need to understand about Material Design:

Understanding the “Tactile Surface”
One of the things that comes up a lot when talking about layered interfaces is the “tactile surface.

Think of this as having multiple sheets of paper that are stacked together to create a framework for how everything within the design works. These sheets are a little different from physical sheets of paper in that they can change shape and form — such as stretch or bend — but work in a way that is seemingly realistic.

As explained in Mobile Design Trends for 2015, treat the tactile surface is a container for content and information. The container is flat in design but has a faint shadow to separate it from other containers and layers. Other techniques to create separation between layers – such as textures, gradients or strokes – are unnecessary.Material Design-infographicYou can see the separation in the layers for the Reddit app, above. There is an obvious top menu layer covering a greyed out main content layer. Even the main header image contains elements of layering and shading that emphasize a three-dimensional tactile surface.

As demonstrated in the Android Lollipop UI Kit, a tactile surface clearly established the relationship and function of content within a design. (Each container often has one job, such as a link or video player.) This approach also establishes depth, as elements in other containers are layered, creating a seemingly three-dimensional world.

Material is Made for Adaptive Design:
Layered interfaces
are inherently made for adaptive design. All of the design guidelines actually encourage a designer to work with an adaptive layout (whether you prefer Adaptive or responsive is up for debate, however.)

When thinking about layered interfaces, it is important to consider how all the elements relate to one another.

Google recommends its standards because of a “flexible grid that ensures consistency across layouts, breakpoint details about how content reflows on different screens, and a description of how an app can scale from small to extra-large screens.”

Considerations include:

Breakpoints: Widths include 480, 600, 840, 960, 1280, 1440 and 1600 pixels.
Grid: 12-column layout with margins and gutters (8, 16, 24, or 40 pixels) and a baseline grid.
Surface behaviors: UI adapts to the type of screen so that surfaces are visible or toggled to hide.
Patterns: Function is based on screen size, including reveal, transform, expand, reflow and divide.

These considerations make it easy for designers to ensure their interfaces adapt for any device in any situation. They provide a baseline to help designers as they construct layouts for desktop, tablet and smartphone.

Material and Other Mobile Design Trends:
When it comes to creating layered interfaces, other trends also come into play.

  • Material Design has borrowed plenty of design concepts from the flat aesthetic and other trendy techniques. In fact, some would argue that Material Design is a close cousin to Flat Design 2.0 because many of the visual treatments are quite similar.
  • What separate layered interfaces from totally flat design is that effects are needed to create more three-dimensional spaces and to mimic lighting. In essence, designers are bringing back some of the design tricks eliminated with flat. The difference is that they’re using these tricks to improve usability rather than simply as decorative accents.
  • The colors most closely associated with layered interface design nearly fall within the flat aesthetic. The big difference is the vast number of color options that Google provides. Palette options are in the same vein though – bright, bold and fully-saturated hues.
  • While many designers opted for blues and reds when it comes to designing flat, more layered interfaces seem to feature deep purples and yellows. That’s likely because each of these hues is easy to pair with contrasting white or black text.
  • Layered interfaces also work well in the space of minimalism, particularly when it comes to typography. Type is stacked with clear hierarchy and sans serif options are the preferred choice. Google suggests using Roboto as the dominant typeface and it comes with plenty of choices, from thin to bold to italic to condensed.
  • The variety helps create levels of type that guide users between elements. In the true spirit of minimalism, one font can pretty much do everything you need with proper sizing and scaling.
  • You’d be hard-pressed to find a website without a full-screen image these days and layered interfaces further emphasize the use of vivid, intentional imagery.
  • The apps make the most of a simple photo for this very purpose, showing that Material Design  does not just use color, photos  and effects solely for visual impact — they are an essential part of the design.
  • Finally, layered interfaces are perfectly made for cards, which we discussed in the previous chapter. Looking through the examples showcased, almost every design includes something with a card-like element. From smaller cards to full-screen options, these trends go hand-in-hand.

Material Design looks nice and it works well in a variety of places. Designers will want to take advantage of that and the lite version provides the perfect level of guidance. Material Design Lite is also a good tool for designers and developers that want to create a unified web-app experience, so that apps look, feel and function in the same way regardless of device. Layers are definitely going to stick around, but the overall look may be a little more “layered” and a little less material, so that the design falls somewhere between Material Lite and iOS standards.Material Design 2The Weather Channel iOS app is already using this approach. The app layers cards, colors and images. Where the design concepts overlap most is in the use of cards and the placement of geometric shapes. Where the design is “less Material” is in the lack of depth and shadowing so that the overall look is flatter and streamlined.

Gradients and monochromatic color layers are another way layered interfaces can continue to grow visually. Monochromatic color palettes are a classic design technique that make it easy to create sharp elements to fit almost any type of content.

The Elevate iOS app uses a gradient background with multiple levels of cards in its design. The animations and movements are very Material Design in nature but the use of a gradient is not. This simple evolution highlights how designers will start to break the visual rules of layered interfaces while continuing to leverage its more functional aspects.

Designers will continue to evolve layered interfaces and Material Design concepts with darker colors and hues. Most of the apps available right now feature light and white color schemes, but darker colors will start to emerge. Weather Timeline is a perfect example of this. The simple change to the color palette is enough to really make this app stand out from all the others available. It still uses a style that’s distinctly layered, but the darker interface is simple and elegant. The colors for the entire design are less saturated and toned to match the darker aesthetic.

Today’s layered interfaces are just the start. The simple visual style and high usability of this design style will continue to emerge and grow as designers — not just for Android — will latch on the concepts. What may be even more interesting is that the look of layered interfaces is really just an extension of a lot of the design techniques that have been growing in popularity for several years, including flat and minimalism.

At some point the pendulum may swing back to more “realistic-looking” interfaces, but until then this concept appears to have quite the foothold.

Mantra Labs deep dives into latest trends and innovations in the Web, Mobile, Enterprise and Internet of Things space. The insights generated from these studies helps us provide more value for our clients.

Guest written by P. Sudhakar, our ace Design Lead.

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The Pet Tech Boom You Can’t Ignore: How Smart Devices Are Revolutionizing Pet Care

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What’s your first thought when you see a puppy strutting around in a tiny sweater or hear about luxury pet spas? Maybe, “That’s adorable!” or “Why don’t I have that life?” And let’s be honest—some pets have social media accounts with better engagement than most of us. Beyond the cuteness, these trends signal a deeper shift. The global pet care market is booming, with India’s pet Industry alone hitting $3.20 billion. It’s the age of pet tech, Today, pets are family—sharing our homes, routines, and emotional lives. 

It’s not just technology for convenience’s sake, these innovations address real pain points. By solving pet-owner concerns, pet tech transforms pet care into a proactive, data-driven, and deeply connected experience.

Innovations Driving the Pet Tech Revolution

Here’s how technology is reshaping the industry:

  1. AI-Powered Insights
    AI doesn’t just automate, it learns. Devices now recognize pet behavioral patterns of the pets to make personalized recommendations, whether it’s switching a pet’s diet or alerting owners to early signs of illness. 
  2. Wearable Tech
    These aren’t just GPS trackers; they’re fitness and health monitors for pets. From tracking activity levels to monitoring heart rates, wearable technology for pets is becoming an essential tool for modern pet parents. For instance, a dog recovering from surgery can wear a tracker to alert you if they’re too active, preventing injury.
  3. Smart Devices
    Automating routine tasks like feeding, watering, and waste management frees up time while ensuring your pet’s basic needs are met. Think smart pet feeders that portion meals based on your pet’s diet plan or self-cleaning litter boxes that operate automatically after every use.
  4. Telemedicine Platforms
    Virtual vet consultations are game-changers, especially in urban areas where time and traffic are challenges. Imagine spotting unusual behavior in your cat and connecting with a veterinarian online instantly through video for advice.
  5. Interactive Gadgets
    Smart pet toys and cameras aren’t just fun—they address pet anxiety, loneliness, and boredom. Treat-dispensing cameras let you check in on your dog and reward them with a snack while you’re away.

Startups: The Powerhouses of Pet Tech Innovation

Pet tech’s meteoric rise is fueled by ingenious startups redefining what’s possible:

  • Pet Wireless: Tailio, their health monitoring platform, combines non-wearable sensing devices, cloud-based analytics, and a mobile app. It empowers pet owners with insights and helps vets deliver superior care.
  • Dinbeat: This startup specializes in wearable tech for pets, offering devices that remotely monitor vital signs. Alerts via a mobile app ensure timely intervention.
  • Obe: By harnessing real-time consumption data, Obe’s digital wellness platform allows pet owners to make informed health and nutrition decisions. Early diagnosis capabilities are a game-changer.
  • Scollar: Their full-stack platform integrates a modular smart collar, mobile app, and cloud data service. Scollar offers comprehensive solutions for managing pet and livestock health.
  • Mella Pet Care: Known for its AI-assisted, non-rectal thermometer, Mella provides fast and non-invasive temperature readings. Its seamless integration with apps and patient management systems enhances diagnostics.

Globally, the pet tech industry is riding a wave of growth, driven by innovation and shifting consumer behaviors: Market reports predict continued expansion, highlighting the rise in demand for smart pet care solutions and personalized offerings.

Conclusion: A Revolution in the Making

Pet care technology is transforming, blending tradition with technology to create a seamless and smarter experience. As brick-and-mortar pet stores evolve with online conveniences like home delivery and smart pet toys become everyday essentials, the possibilities of pet tech are redefining what it means to care for our furry companions. Advanced analytics now tailor diets, grooming, and preventive care, ensuring our pets get the attention they deserve.

Yet, amidst all the innovation, the essence of pet care remains rooted in love, connection, and trust. While gadgets can simplify tasks, they can never replace the joy of a wagging tail, the warmth of a purr, or the bond that comes from shared moments. As we embrace this technological revolution in pet care, we must also prioritize ethical innovation—where privacy, security, and empathy lead the way.

At Mantra Labs, we are committed to building solutions that empower pet parents without compromising the human-animal bond.

The pet tech revolution isn’t just about innovation—it’s about elevating how we care for our pets, ensuring they live happier, healthier, and more connected lives. Whether you’re a pet parent, an industry leader, or simply curious about the future, one thing is clear: our pets aren’t just part of our lives; they’re part of our hearts. And with technology, we can give them the care they truly deserve.

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