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Key Takeaways of 4th Insurance India Summit & Awards 2019

Innovation and Disruption are causing a paradigm shift in the Indian insurance industry today.

The industry is expected to touch USD 280B by 2020. With the advent of InsurTech, Blockchain, Big Data, AI, IoT, AR amidst changing consumer preferences — there has been a holistic approach to insurance automation, challenging the traditional concepts making insurance a battleground of the old and the new.

The insurance penetration in India is only 3.7% as a percentage of GDP compared to the World average of 7%. However, changes in the demographics, technology and business models have opened up a plethora of opportunities for the Indian insurance industry which is growing at a rate of 11% annually. This has marked the beginning of breaking out of an emerging state into broader impact and use, enabling insurers to expand into more ecosystems than ever before.

The recently concluded “4th Annual Insurance India Summit & Awards 2019” with the motto of “Integrating Technology & Big Data to Enhance Distribution Channel, Marketing Strategy & Customer Experience” — aimed at having robust and key focused area discussions on the inherent insurance challenges. IISA creates a platform for one of India’s largest gathering of Insurance leaders and Innovators. 

Let’s have a look at the key takeaways of the 4th Insurance India Summit and Awards 2019.

Key takeaways of 4th Annual Insurance Summit and Awards 2019

PHYGITAL is the New Wave in Insurance  

There is still a trust deficit between the customers and insurance companies, primarily due to highly suspect products with unrealistic returns being sold in the past decade. Customer Expectations are very different online and offline for the same customer. 

In such a moment of crisis, the focus on Digital cannot be limited to just customer acquisition, as Customer engagement is the key

Phygital, i.e Physical + Digital, is the concept that brands and businesses are using as a sales strategy to amplify the yield. Phygital as a paradigm is challenging the cascaded approach of traditional insurance and bridges the gap between both the worlds effortlessly.

With the help of data visualization, one can help increase customer interactivity, analyze product performance, understand data consumption objectives and thereby improve customer experience. The objective is to provide the ultimate 360-degree experience. This includes a focus on relationships, lifecycle, and even life stages.

Click to know more on, ‘Scope of Phygital in Insurance‘.

The New Product is About Customer Journey:

Customer Expectations have changed significantly over a short period of time. The forecasted move to real-time interaction is indeed here. 

Source: SMA white paper

Customer journeys in insurance are often complex. It involves multifaceted relationships, multiple locations, and various insurance needs. Due to these complexities, 70% of Indians working in rural areas generate 40% of India’s income but have much lower access to the products and services.

Insurance companies are looking at creating efficiency across the Value Chain. Thus they are now also looking at creating or leveraging existing eco-systems e.g. E-Commerce, to widen the footprint. Instead of the focus being on removing agents and selling directly, Insurance companies are now focused on empowering agents.

According to recent SMA research, 85% of insurers report that customer experience and engagement is a top strategic initiative, ranking it as #1 – a significant shift from #4 and #5 in past years. This is good news for the industry, as it points to determination and focuses to place the customer first.

Cognitive RPA to Ease Insurance Problems:

Data is a vital ingredient for going Cognitive. The cognitive insurance business is the one that allows underwriters to be equipped with a repertoire of AI-enabled tools, empowering them to make better and more informed decisions about their customer.

RPA tools currently occupy the Peak of Inflated Expectations in the Gartner Hype Cycle for Artificial Intelligence, 2018. 

Cognitive RPA is widely adopted in various industries, insurance included. “End-user organizations adopt RPA technology as a quick and easy fix to automate manual tasks,” said Cathy Tornbohm, vice president at Gartner. In the insurance industry automation of the day-to-day tasks would potentially reduce cost, time consumption and increase accuracy, quality, and competency.

Miniaturizing of Insurance — Microinsurance

Insurance coverages are the greatest aid against the consequences of risk exposures and also provides support for the insured’s credits. However,  65% of Indians below the age of 35 don’t want to buy Health Insurance

In order to provide “insurance for all”, the Insurance Regulatory and Development Authority of India (IRDAI) has a specialized category of insurance policies called micro insurances. It promotes bite-sized insurance coverage among Gen-Y and the economically vulnerable sections of society.

Click here to know if ‘ Microinsurance actually works for the economically vulnerable sections of India.

Micro-insurances are easily affordable over the bulky insurance schemes. Recently MaxBupa, a standalone health insurer partnered with Mobikwik, a fin-tech platform to promote affordable and convenient microinsurance products. Priced at an annual premium of ₹135, their product, HospiCash will offer ₹500 per day hospital allowance for up to 30 days in a year. 

Click to know more about how ‘ AI can help bridge customer gaps for microinsurers


The non-partisan agenda of the Summit was to explore challenges and their deterrents like technology integration in insurance, customer engagement, and customer experience. The discussions were designed to draw out clear outcomes for the industry together – in order to realize growth, customer satisfaction, profitability and deliver definitive business value.

Mantra Labs was proud to be the business development partner at the successful Summit. We were honored to partake in the insightful conversations and gather appreciation for presenting ‘FlowMagic’ – our Visual AI Platform for Insurers, from all the insurance industry experts present.

We hope to see you again, in the next edition!

To know us in person, drop us a Hi at hello@mantralabsglobal.com 

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What If the Sun Took a Day Off?

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Ever wondered what life would be like if the Sun took a day off? Picture waking up to an Earth shrouded in darkness, where temperatures drop dramatically within hours, plunging the planet into an icy chill. Plants, deprived of sunlight, would halt photosynthesis, leading to a food production crisis. Our reliance on renewable energy would face a sudden halt, causing widespread blackouts and chaos in cities across the globe.

A day without the Sun would throw our world into chaos! Luckily, that’s never going to happen (at least in our lifetime!). But this thought experiment underscores the Sun’s critical role in our lives and highlights why harnessing solar energy is so vital. While we’re increasingly turning to solar power, we are still missing out on capturing a massive amount of solar energy that falls on Earth every single day.

How Much Solar Energy Are We Missing Out On?

Every day, the Earth receives about 173,000 terawatts of solar energy from the Sun—more than 10,000 times the world’s total daily energy consumption. Despite this abundance, we only capture a tiny fraction of this energy. In 2023, solar energy accounted for just 4.5% of global electricity generation—a huge opportunity waiting to be tapped.

If we could capture just a small percentage of the Sun’s energy, we could power the entire world many times over. The total solar energy that hits the Earth in just one hour could meet the world’s energy needs for a full year. Yet, due to limitations in solar panel deployment, technology efficiency, and energy storage, the vast majority of solar energy goes unused each day.

As we improve solar technology and infrastructure, capturing more of this energy becomes not just a possibility but a necessity for a sustainable future. Let’s dive into how cutting-edge technology is making solar energy more accessible and efficient, helping to turn this untapped potential into real, usable power.

How Tech Makes Solar Adoption Easier

Customer-centric technology is revolutionizing the way we adopt solar energy. Imagine an app that allows you to simply point your smartphone at your house to estimate how many solar panels you need, their ideal placement, and the energy they can generate.

Here are the key benefits of this innovative approach:

  • Precision: By capturing images of your property through satellite, the app calculates the optimal placement of solar panels for maximum energy production. Studies have shown that precise placement can increase efficiency by up to 20%.
  • Customer Engagement: Users receive real-time insights into their energy production, helping them understand their solar power system better, whether they’re using Tesla solar panels, solar power generators, or even solar attic fans to optimize home energy usage
  • Seamless Experience: With user-friendly interfaces, consumers can easily monitor their solar systems remotely and receive updates on their energy output. This accessibility is crucial for encouraging the wider adoption of solar technologies.

The Tech-Driven Shift Toward Sustainability

As solar technology evolves, so do the solar panels themselves. Innovations like Tesla solar roof systems, flexible solar plates, and bifacial panels are redefining what’s possible in renewable energy. Even smaller systems—such as portable solar generators and solar air conditioners—empower homeowners to harness solar power efficiently.

Photovoltaic (PV)  panels, the cornerstone of solar energy, have seen incredible advancements, now boasting efficiencies of up to 22%. This means fewer panels are needed to produce more energy, making solar energy more effective for a wide range of applications, from solar shingles to off-grid systems.

Moreover, the push towards cradle-to-cradle sustainability is reshaping the industry. New solar panels are being designed with recyclability in mind, reducing their environmental footprint. Innovations in recycling technology now recover up to 95% of materials from end-of-life panels, ensuring that even the oldest solar systems contribute to a greener future.

While solar technology continues to advance, solar panels themselves are becoming more efficient and environmentally sustainable. Innovations such as systems, flexible solar plates, and bifacial solar panels are pushing the boundaries of what’s possible in renewable energy. Even smaller systems like portable solar generators and solar air conditioners are empowering homeowners to tap into the power of the Sun efficiently and sustainably.  Photovoltaic (PV) panels, the cornerstone of solar energy – now boast efficiencies of up to 22%​. This means a smaller array of solar panels for home or commercial use can generate more electricity. This makes solar energy systems more appealing and effective for various applications, from solar roof shingles to off-grid solar systems.

Moreover, the move toward cradle-to-cradle sustainability—where solar panels are built from materials that can be easily recycled—has gained traction. This reduces the environmental footprint even further. Innovations in recycling can recover up to 95% of materials from end-of-life panels, According to PV Cycle​, with room for improvement in recycling.

Making Solar Affordable and Accessible

Historically, one of the biggest barriers to solar adoption has been the cost. But things are changing fast. Innovations in financing models, such as Power Purchase Agreements (PPAs) and solar loans, have significantly reduced the financial burden of installing solar systems. According to the Solar Energy Industries Association (SEIA), the average cost of solar installation has dropped by over 70% in the last decade.

Couple that with federal and state incentives like the Investment Tax Credit (ITC), which provides a 30% tax credit on solar installations, and solar energy is more affordable than ever. Net metering programs, which allow homeowners to sell excess energy back to the grid, further enhance savings, making solar not only accessible but also financially rewarding.

Conclusion

The future of solar energy goes far beyond rooftop panels—it’s about making the entire solar experience intuitive, accessible, and sustainable. With smart apps and tech-driven tools, consumers can now manage their solar energy systems with just a few taps on their phones, making the shift to green energy simpler and more engaging.

At Mantra Labs, we’re at the forefront of this solar revolution. We’ve helped some of the world’s largest solar providers develop cutting-edge, customer-friendly solutions. Our mobile apps allow users to estimate solar panel needs, monitor system performance, and even track their environmental impact—all from the convenience of their smartphone.

Together, with innovative tech and a commitment to sustainability, we’re building a future where solar energy isn’t just an option—it’s the smarter, more accessible, and greener solution for everyone.

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