Is Mixed Reality on the Horizon for Healthcare?

Mixed Reality (MR) also known as “hybrid reality” and “extended reality,” has the potential to change just about every industry, healthcare being no exception. A combination of Virtual Reality (VR), Augmented Reality (AR), and Artificial Intelligence (AI); MR is emerging as a tech to create experiences that blend the real-life environment with digital elements.

It is lauded as being revolutionary because of its ability to provide a more personalized and immersive experience and recent advancements are paving way for previously unimagined possibilities in medicine, not only by lowering training and operational costs but also by improving surgical safety and precision.

According to a report by Research and Markets, the mixed reality market was valued at USD 376.1 million in 2020 and is expected to reach USD 3,915.6 million by 2026 with an expected CAGR of 41.8% over the forecast period 2021 to 2026.

With the rapid adoption of Mixed Reality in the coming years, the technology could find a variety of uses in the healthcare sector, including reducing the use of cadavers in medical student training, patient engagement therapy for post-traumatic stress disorder (PTSD), and pre-operative visualisation of brain tumours by reviewing scans in-person using AR.

How ‘Mixed Reality’ is reshaping complex health procedures?

Mixed Reality offers infinite possibilities in medical diagnosis, training, surgeries, medical treatments, and rehabilitation, making it extremely detailed and accurate.

Instant diagnoses

MR headsets can record patient history discussed verbally by medical professionals which can be accessed by anyone including the nursing staff. Furthermore, these headsets can even analyze data and provide reports to doctors in real-time, eliminating the need to manually go through physical reports, making diagnosis faster and more accurate.

Medical training

Mixed Reality in recent years has seen more popularity in academics where it acts as an aid for teachers to teach various subjects and techniques. Students too can hone their skills before performing surgeries on patients. Doctors can also use MR to rehearse complicated surgeries, saving valuable time during their procedure while increasing their success rate.

Enhanced surgery

MR develops personalized 3D models for each patient and visualizes the interior anatomy in a completely immersive environment, thereby helping in pre-operative simulations. The MR wearable devices in combination with new emerging imaging technologies can aid greatly in complex surgical procedures such as reconstructive surgeries where holographic overlays helped surgeons to better view the bones and identify the course of blood vessels.

Recent applications of Mixed Reality in healthcare

Renowned medical universities are researching and using mixed reality in different areas of medicine, and the results appear to be promising in cardiology, training, autism, surgery, and more.

Cardiology:

Apollo Hospitals, one of the largest hospital chains in India, launch a mixed reality programme- Apollo ProHealthDeepX that uses machine learning, digital signal processing, and mixed reality to provide a visual insight into the internals of the heart using 3D images and assess a patient’s risk factors for heart disease all using the MR headsets.

Medicine Training:

NUS Medicine (Singapore) created Project Polaris which aims to integrate MR into their learning experience and create a realistic clinical scenario and give students a visual presentation of actual clinical procedural skills like inserting a cannula, as well as inserting catheters in male and female urinary tracts with the help of 3D holograms projections.

Autism Treatment:

The autism glass project of the medical school of Stanford University uses Google Glass to assist autistic children in interpreting their emotions and automating facial expression recognition using AI. They also intend to improve its accuracy and allow users to interact with it without the use of glasses in the future.

Phantom Limb Pain Treatment:

Aalborg University in Denmark conducted a study to examine if virtual reality (VR) can help reduce the pain of phantom limbs by tricking the amputee’s brain into believing it still controls the missing limb. When a patient moves his arm, the virtual arm moves in lockstep with them, allowing the patient to control the amputated limb with his brain.

Why the hesitation to implement MR?

Mixed Reality can be used in a variety of situations in healthcare, from home care to acute care units. While MR technology is expected to save costs and increase patient outcomes and satisfaction, healthcare professionals are encountering several challenges as they prepare to implement it.

The lack of adequate skill among medical practitioners, high investment costs, technical glitches, establishing interoperability with existing systems, defining reimbursement schemes, creating a secure environment, and the fear of data loss are all likely to stifle market growth for the time being during the assessment period.

The Road Ahead

Despite these challenges, over the projected period, improvements in regulatory policies are expected to ease the adoption of this technology. Factors such as rapid advancements in sensor technology, increased user acceptance, growing applications of MR in medical treatment, and increased workload of healthcare workers are driving the adoption of mixed reality in the global healthcare market. The benefits of MR systems, such as better operational efficiency, improved service quality, and reduced human effort, are also expected to boost mixed reality’s rise in the healthcare sector.
Statista report estimated that in 2025, the global mixed reality market will increase to about 3.7 billion U.S. dollars and the healthcare sector will hold the majority. It won’t be a surprise to see hospitals and clinics doubling the use of Virtual Reality (VR), Augmented Reality (AR), or Mixed Reality (MR) technologies in their clinical activities. Soon, we can expect to see MR technology being used in every other doctor’s clinic.

Published on Jul 15, 2025

In healthcare, field sales is more than just hitting quotas—it’s about navigating a complex stakeholder ecosystem that spans hospitals, clinics, diagnostics labs, and pharmacies. Reps are expected to juggle compliance, education, and relationship-building—all on the move.

But, traditional systems can’t keep up.

Only 28% of a rep’s time is spent selling; the rest is lost to administrative tasks, CRM updates, and fragmented workflows.

— Salesforce, State of Sales 2024

This is where mobile-first sales apps in healthcare are changing the game—empowering sales teams to work smarter, faster, and more compliantly.

The Real Challenges in Traditional Field Sales

Despite their scale, many healthcare sales teams still rely on outdated tools that drag down performance:

Paper-based reporting: Slows down data consolidation and misses real-time insights
Siloed CRMs: Fragmented systems lead to broken workflows

According to a study by HubSpot, 32% of reps spend at least an hour per day just entering data into CRMs.

Managing Visits: Visits require planning, which may involve a lot of stress since doctors have a busy schedule, making it difficult for sales reps to meet them.
Inconsistent feedback loops: Managers struggle to coach and support reps effectively
Compliance gaps: Manual processes are audit-heavy and unreliable

These issues don’t just affect productivity—they erode trust, delay decisions, and increase revenue leakage.

What a Mobile-First Sales App in Healthcare Should Deliver

According to Deloitte’s 2025 Global Healthcare Executive Outlook, organizations are prioritizing digital tools to reduce burnout, drive efficiency, and enable real-time collaboration. A mobile-first sales app in healthcare is a critical part of this shift—especially for hybrid field teams dealing with fragmented systems and growing compliance demands.

Core Features of a Mobile-First Sales App in Healthcare

1. Smart Visit Planning & Route Optimization

Field reps can plan high-impact visits, reduce travel time, and log interactions efficiently. Geo-tagged entries ensure field activity transparency.

2. In-App KYC & E-Detailing

According to Viseven, over 60% of HCPs prefer on-demand digital content over live rep interactions, and self-detailing can increase engagement up to 3x compared to traditional methods.
By enabling self-detailing within the mobile app, reps can deliver compliance-approved content, enable interactive, personalized detailing during or after HCP visits, and give HCPs control over when and how they engage.

3. Real-Time Escalation & Commission Tracking

Track escalation tickets and incentive eligibility on the go, reducing back-and-forth and improving rep satisfaction.

4. Centralized Knowledge Hub

Push product updates, training videos, and compliance checklists—directly to reps’ devices. Maintain alignment across distributed teams.

5. Live Dashboards for Performance Tracking

Sales leaders can view territory-wise performance, rep productivity, and engagement trends instantly, enabling proactive decision-making.

Case in Point: Digitizing Sales for a Leading Pharma Firm

Mantra Labs partnered with a top Indian pharma firm to streamline pharmacy workflows inside their ecosystem.

The Challenge:

Pharmacists were struggling with operational inefficiencies that directly impacted patient care and satisfaction.
Delays in prescription fulfillment were becoming increasingly common due to a lack of real-time inventory visibility and manual processing bottlenecks.
Critical stock-out alerts were either missed or delayed, leading to unavailability of essential medicines when needed.
Additionally, communication gaps between pharmacists and prescribing doctors led to frequent clarifications, rework, and slow turnaround times—affecting both speed and accuracy in dispensing medication.

These challenges not only disrupted the pharmacy workflow but also created a ripple effect across the wider care delivery ecosystem.

Our Solution:

We designed a custom digital pharmacy module with:

Inventory Management: Centralized tracking of sales, purchases, returns, and expiry alerts
Revenue Snapshot: Real-time tracking of dues, payments, and cash flow
ShortBook Dashboard: Stock views by medicine, distributor, and manufacturer
Smart Reporting: Instant downloadable reports for accounts, stock, and sales

Business Impact:

2x faster prescription fulfillment, reducing wait times and improving patient experience
27% reduction in stock-out incidents through real-time alerts and inventory visibility
81% reduction in manual errors, thanks to automation and real-time dashboards
Streamlined doctor-pharmacy coordination, leading to fewer clarifications and faster dispensing

Integration Is Key

A mobile-first sales app in healthcare is as strong as the ecosystem it fits into. Mantra Labs ensures seamless integration with:

CRM systems for lead and pipeline tracking
HRMS for leave, attendance, and performance sync
LMS to deliver ongoing training
Product Catalogs to support detailing and onboarding

Ready to Empower Your Sales Teams?

From lead capture to conversion, Mantra Labs helps you automate, streamline, and accelerate every step of the sales journey.

Whether you’re managing field agents, handling complex product configurations, or tracking customer interactions — we bring the tech & domain expertise to cut manual effort and boost productivity.

Let’s simplify your sales workflows. Book a quick call.

Further Reading: How Smarter Sales Apps Are Reinventing the Frontlines of Insurance Distribution

Is Mixed Reality on the Horizon for Healthcare?