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5 Key Takeaways for iOS Developers from WWDC20

3 minutes, 21 seconds read

Apple WWDC20 brings together the global Apple developer community of more than 23 million in a phenomenal and virtual way. Kicking off the 31st edition of their flagship WWDC conference as the biggest WWDC to date; Tim Cook, Apple’s CEO said “Today we’re announcing our transition to Apple silicon, making this a historic day for the Mac” 

Last year, at the WWDC event, Apple announced some fine machine learning and artificial intelligence updates and demonstrated how the developers can benefit from the customization. This year, on Day 1 of WWDC 2020, Apple made some landmark announcements unveiling a smorgasbord of updates for the iOS Developers community. 

5 key takeaways from WWDC 2020 for iOS Developers

1. New Depth API in ARKit 4

ARKit 4 introduces new ways to capture information about the real world using a new Depth API. This API is designed to work with the LiDAR sensor in iPad Pro. It enables entirely new types of apps, such as on-site architecture, design, landscaping, and manufacturing. 

2. Simplified Core ML

Machine learning development in Core ML is now easier and more extensive. With the introduction of additional tools for model deployment and encryption, new templates in Create ML, and more APIs for vision and natural language, Core ML is capable of fine-tuning models and making predictions on user’s devices. 

Core Machine learning forms the fundamental building block of any domain-specific framework and functionality. With Create ML and API’s for vision and NLP, one can build models for sound activity and object detection; and transfer learning for text classifications.

With over 100 model layers now supported with Core ML, the ML, it is believed that models can be built that deliver experiences that deeply understand the vision, NLP and speech like never before.

Also read: Speech is the next UX

3. Extended Touch Gesture Control in PencilKit

PencilKit now features Scribble, which makes it easy to create apps with text entry fields that users can write in with Apple Pencil, handwriting for any UITextField. Developers will also have access to stroke data using PencilKit as stroke API gives access to the strokes as the user draws. It seamlessly handles both Apple Pencil input and system touch gestures.

Also read: How does AI recognise your hand gestures and movements?

4. Extensions in SwiftUI

Apple added no breaking changes to SwiftUi but just extensions. Swift Package Manager adds support for resources to easily share Asset Catalog bundles and localizations. 

New open-source packages have been introduced for Numerics, ArgumentParser, and System making Swift a great language for more use cases. SwiftUI now contains app-structure APIs for all Apple platforms, e.g. @main, @SceneBuilder, Settings etc. Now developers can write an entire app in Swift UI using the life cycle API and share it across all Apple platforms. 

5. Wider Scope of Testing in TestFlight 

TestFlight has been helping developers in testing beta versions of their apps. In the WWDC 2020 announcement, it will now support up to 100 team members for fast build distribution. Moreover, iOS Developers can Invite up to 10,000 external testers through email address or by sharing a public link.

Wrapping-up

During the WWDC 2020, many new APIs were announced that can enable iOS Developers to create amazing app-experiences. It also includes the AirPods Motion API that gives developers access to movement data in real-time. Also, Developers can now enable users to upgrade existing third-party app accounts to Sign in with Apple accounts.

Apart from Apple’s updates and releases, it is also creating an additional channel for developers to share feedback on developer’s forums. Developers are encouraged to share their feedback on the forum so that the team at Apple continues to update on the fixes and enhance the App Store experience for the entire developer’s community. 

Check out – 1-on-1 Developer Labs

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Sales Applications Are Disrupting More Than Just Sales

Sales success today isn’t about luck or lofty goals—it’s about having the right tools in your team’s hands, wherever they go. Following our earlier in-depth exploration of sales technology, we will now examine how cutting-edge sales apps are becoming the backbone of modern industries, transforming complex workflows into seamless, growth-driving machines.

From retail to healthcare, logistics to real estate, businesses are deploying sales applications to enhance operational transparency, cut redundant tasks, and build intelligent sales ecosystems. These tools are not only digitizing workflows—they’re driving growth, improving engagement, and redefining how field teams operate.

Lead Ecosystems: Unified visibility across channels

One app. Five workflows. Zero friction.

A leading insurance brand relaunched their app—a sleek, powerful sales companion that’s turning everyday agents into top performers.

No more paperwork. More time to sell.

Here’s what changed:

  • Every visit is tagged, tracked, and followed through. Renewals? Never missed. Leads? Fully visible.
  • Attendance and reimbursements went on autopilot. No more manual logs. No more chasing approvals.
  • New business and renewals are tracked in real time, with accurate forecasting that sales leaders can finally trust.
  • Dashboards are clean, configurable, and useful—insights that move the business, not just report on it.
  • Seamless Integrations. API connectivity with Darwin Box, IMD Master Data, and SSO authentication for a unified experience.

The result? A field team that moves faster, sells better, and works smarter.

Retail: Taking Orders from the Frontline—Smartly

Field sales agents in retail, especially FMCG, used to rely on gut instinct. Now, with intelligent sales applications:

  • AI recommends what to upsell or cross-sell based on previous order patterns
  • Real-time stock availability and credit status are visible in the app
  • Geo-fencing ensures optimized route planning
  • Built-in payment collection modules streamline transaction closure

Healthcare: Structuring Sales with Compliance and Precision

Healthcare leaders don’t need more reports—they need better visibility from the field.  Whether it’s engaging hospital networks, onboarding clinics, or enabling diagnostics at the last mile, everything needs precision, compliance, and clarity. 

Mantra Labs helped a leading healthcare enterprise design a sales app that integrates knowledge, compliance, performance, and recognition, turning frontline agents into informed, aligned, and empowered brand advocates. 

Here’s what it delivers:

  • Role-based onboarding that keeps every level of the field force aligned and accountable
  • Escalation mechanisms are built into the system, driving transparency across commissions and performance reviews
  • A centralized Knowledge Hub featuring healthcare news, service updates, and training modules to keep reps well-informed
  • Recognition modules that celebrate milestones, boost morale, and reinforce a culture of excellence

Now, the field agents aren’t just connected—they’re aligned, upskilled, and accountable.

Real Estate: From Cold Calls to Smart Conversions

For real estate agents, timing and personalization are everything. Sales applications are evolving to include:

  • Virtual site tour integration for remote buyers
  • Mortgage and EMI calculators to increase buyer confidence
  • WhatsApp-based lead capture and nurture sequences
  • CRM integration for inventory updates and automatic scheduling

Logistics: From Chaos to Control in Field Coordination

Field agents in logistics are switching from clipboards to real-time command centers on mobile. Modern sales applications offer:

  • Live delivery status and route deviation alerts
  • Automated dispute reporting and issue resolution tracking
  • Fleet coordination through integrated GPS modules
  • Customer feedback capture and SLA dashboards

What’s new & what’s next in Sales Applications?

Here’s what’s pushing the next wave of innovation:

  • Voice-to-Text Logging: Agents dictate notes while on the move.
  • AI-Powered Nudges: Apps that suggest next-best actions based on behavior.
  • Omnichannel Communication: In-app chat, WhatsApp, email—unified.
  • Role-Based Dashboards: Different data views for admins, managers, and field reps.

What does this mean for Business Leaders?

Sales Applications are not just tactical tools. They’re platforms for transformation. With the right design, integrations, and analytics, they:

  • Replace guesswork with intelligence
  • Reduce the cost of delay and manual labor
  • Improve agent accountability and transparency
  • Speed up decision-making across hierarchies

The future of field sales lies in intuitive, AI-driven applications that adapt to every industry’s nuances. At Mantra Labs, we work closely with enterprises to custom-build sales applications that align with business objectives and ground-level realities.

Conclusion: 

If your agents still rely on Excel trackers and daily call reports, it’s time to reimagine your sales operations. Let us help you bring your field operations into the future—with tools that are fast, field-tested, and built for scale.

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