InsurTech is transforming the life insurance sector in 5 ways

Published on Aug 7, 2018

Updated on Oct 16, 2019

The technology is overpowering the traditional business models, and each sector is gradually going the digital way to meet the evolving customer expectations. Life insurance is a sector that is still in the nascent stages of digitization due to the amount of complexity and sensitivity it involves. Insurance startups are hell-bent on leveraging the new technologies to remodel the design and delivery of the life insurance.

Insurance startups are making use of analytic and digital tools to develop life insurance products that are flexible and fast to deliver. The goal of these InsurTech innovations is to decrease the total time for the application process and create a comfortable setting for the customers. The key to implementation of these innovations is that they should be compliant with the insurance law and regulations.

The InsurTech innovations for life insurance will include:

1. RPA and AI for core processes:

The automation of core processes is essential as it helps to speed up the processing of the policies and servicing customer requests. RPA (Robotic process automation) and AI work together to process the structured and unstructured data respectively. AI backed Insurance chatbots can help the consumers to chat and converse with their providers and get solutions to their queries immediately. InsurTech as a service need to handle large volumes of data obtained from connected devices like the social media and other resources which can be easily done through automation. As there is a lot of paperwork involved with life insurance policies, automation is a great way to avoid human errors and save some time.

2. Smart contracts:

Blockchain has deeply impacted the technology sector and the blockchain based smart contracts are a game changer in automating the life insurance policy claims. It works on the concept of the decentralized ledger where each customer has a copy of the ledger, and he can commit to a transaction independently. The smart contract can be processed automatically based on a set of pre-defined conditions. It is a great way to enhance the operational efficiency and process the claims quickly.

3. Predictive analysis:

Predictive analysis plays an important role to analyze the needs of the current as well as future customers. Life insurance companies can make use of the actionable analysis to find the past as well as the real-time trends and accordingly plan out their strategy. It helps to design personalized offerings based on the inputs from the customers. InsurTech consulting services need this information for providing meaning consultancy to their customers.

4. Advanced analytics for fraud prevention:

The reports suggest that insurance companies suffer losses of at least 3% due to fraudulent activities. So, the insurance companies are determined to leverage the benefits of advanced analytics that is backed by AI for a more trusted, reliable and transparent environment with their customers. The customer data from various resources like mobile devices, social media channels are analyzed and monitored continuously for any behavioral patterns anomaly.

5. Cloud technology:

Life insurers are also leveraging the capabilities of the cloud for it is capable of handling huge volumes of data from varying sources like the wearables or the social media channels or any other electronic devices. The cloud is also beneficial when it comes to saving IT deployment costs due to the inflexibility of IT infrastructure, in cases of underuse and under capacity.

Technical innovation in the field of life insurance has just started to evolve. The above-mentioned technical aspects will form the foundation of InsurTech innovation and will even go far beyond it in the coming future. We can wait and see how it will transform the life insurance sector in the near future.

Know the Mantra Labs capabilities in InsurTech and reach out to us for any query.

References:

https://www.jdsupra.com/legalnews/insurtech-innovations-in-life-insurance-69458/

https://www.capgemini.com/wp-content/uploads/2017/12/life-insurance-top10-trends-2018.pdf

https://www.capgemini.com/2018/06/insurtech-opens-new-life-insurance-frontiers/

The insurance industry thrives on relationships—but it can only scale through efficiency, precision, and timely distribution. While much of the digital transformation buzz has focused on customer-facing portals, the real transformation is happening in the field, where modern sales apps are quietly driving a smarter, faster, and more empowered agent network.

Let’s explore how mobile-first sales enablement platforms are reshaping insurance sales across prospecting, onboarding, servicing, renewals, and growth.

The Insurance Agent Needs More Than a CRM

Today’s insurance agent is not just a policy seller—they’re also a financial advisor, data gatherer, service representative, and the face of the brand. Yet many still rely on paper forms, disconnected tools, and manual processes.

That’s where intelligent sales apps come in—not just to digitize, but to optimize, personalize, and future-proof the entire agent journey.

Real-World Use Cases: What Smart Sales Apps Are Solving

Across the insurance value chain, sales agent apps have evolved into full-service platforms—streamlining operations, boosting conversions, and empowering agents in the field. These tools aren’t optional anymore, they’re critical to how modern insurers perform. Here’s how leading insurers are empowering their agents through technology:

1. Intelligent Prospecting & Lead Management

Sales apps now empower agents to:

Prioritize leads using filters like policy type, value, or geography
Schedule follow-ups with integrated agent calendars
Utilize locators to look for nearby branch offices or partner physicians
Register and service new leads directly from mobile devices

Agents spend significantly less time navigating through disjointed systems or chasing down information. With quick access to prioritized leads, appointment scheduling, and location tools—all in one app—they can focus more on meaningful customer interactions and closing sales, rather than administrative overhead.

2. Seamless Policy Servicing, Renewals & Claims

Sales apps centralize post-sale activities such as:

Tracking policy status, premium due date, and claims progress
Sending renewal reminders, greetings, and policy alerts in real-time
Accessing digital sales journeys and pre-filled forms.
Policy comparison, calculating premiums, and submitting documents digitally
Registering and monitoring customer complaints through the app itself

Customers receive a consistent and seamless experience across touchpoints—whether online, in-person, or via mobile. With digital forms, real-time policy updates, and instant access to servicing tools, agents can handle post-sale tasks like renewals and claims faster, without paperwork delays—leading to improved satisfaction and higher retention.

3. Remote Sales using Assisted Tools

Using smart tools, agents can:

Securely co-browse documents with customers through proposals
Share product visualizations in real time
Complete eKYC and onboarding remotely.

Agents can conduct secure, interactive consultations from anywhere—sharing proposals, visual aids, and completing eKYC remotely. This not only expands their reach to customers in digital-first or geographically dispersed markets, but also builds greater trust through real-time engagement, clear communication, and a personalized advisory experience—all without needing a physical presence.

4. Real-Time Training, Performance & Compliance Monitoring

Modern insurance apps provide:

On-demand access to training material
Commission dashboards and incentive monitoring
Performance reporting with actionable insights

Field agents gain access to real-time performance insights, training modules, and incentive tracking—directly within the app. This empowers them to upskill on the go, stay motivated through transparent goal-setting, and make informed decisions that align with overall business KPIs. The result is a more agile, knowledgeable, and performance-driven sales force.

5. End-to-End Sales Execution—Even Offline

Advanced insurance apps support:

Full application submission, from prospect to payment
Offline functionality in low-connectivity zones
Real-time needs analysis, quote generation, and e-signatures
Multi-login access with secure OTP-based authentication

Even in low-connectivity or remote Tier 2 and 3 markets, agents can operate at full capacity—thanks to offline capabilities, secure authentication, and end-to-end sales execution tools. This ensures uninterrupted productivity, faster policy issuance, and adherence to compliance standards, regardless of location or network availability.

6. AI-Powered Personalization for Health-Linked Products

Some forward-thinking insurers are combining AI with health platforms to:

Import real-time health data from fitness trackers or health apps
Offer hyper-personalized insurance suggestions based on lifestyle
Enable field agents to tailor recommendations with more context

By integrating real-time health data from fitness trackers and wellness apps, insurers can offer hyper-personalized, preventive insurance products tailored to individual lifestyles. This empowers agents to move beyond transactional selling—becoming trusted advisors who recommend coverage based on customers’ health habits, life stages, and future needs, ultimately deepening engagement and improving long-term retention.

The Mantra Labs Advantage: Turning Strategy into Scalable Execution

We help insurers go beyond surface-level digitization to build intelligent, mobile-first ecosystems that optimize agent efficiency and customer engagement—backed by real-world impact.

Seamless Sales Enablement for Travel Insurance

We partnered with a leading travel insurance provider to develop a high-performance agent workflow platform featuring:

Secure Logins: Instant credential-based access without sign-up friction
Real-Time Performance Dashboards: At-a-glance insights into daily/monthly targets, policy issuance, and collections
Frictionless Policy Issuance: Complete issuance post-payment and document verification
OCR Integration: Auto-filled customer details directly from passport scans, minimizing errors and speeding up onboarding

This mobile-first solution empowered agents to close policies faster with significantly reduced paperwork and data entry time—improving agent productivity by 2x and enabling sales at scale.

Engagement + Analytics Transformation for Health Insurance

For one of India’s leading health insurers, we helped implement a full-funnel engagement and analytics stack:

User Journey Intelligence: Replaced legacy systems to track granular app behavior—policy purchases, renewals, claims, discounts, and drop-offs. Enabled real-time behavioral segmentation and personalized push/email notifications.
Gamified Wellness with Fitness Tracking: Added gamified fitness engagement, with rewards based on step counts and interactive nutrition quizzes—driving repeat app visits and user loyalty.
Attribution Tracking: Trace the exact source of traffic—whether it’s a paid campaign, referral program, or organic source—adding a layer of precision to marketing ROI.
Analytics: Integrated analytics to identify user interest segments. This allowed for hyper-targeted email and in-app notifications that aligned perfectly with user intent, driving both relevance and response rates.

Whether you’re digitizing field sales, gamifying customer wellness, or fine-tuning your marketing engine, Mantra Labs brings the technology depth, insurance expertise, and user-first design to turn strategy into scalable execution.

If you’re ready to modernize your agent network – Get in touch with us to explore how we can build intelligent, mobile-first tools tailored to your distribution strategy. Just remember, the best sales apps aren’t just tools, they’re growth engines; and field sales success isn’t about more apps. It’s about the right workflows, in the right hands, at the right time.