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Inside of Mobile World Congress 2016- Future Technology Trend

The Mobile World Congress is the largest mobile trade fair, which wrapped up in Barcelona on Thursday. The conference recorded 2199 exhibitors and attendance of over 101000 people, which was covered by 3,600 members of the international press and media.

This year the conference was dominated by the arrival of advanced technology like wearable technology, robotics, advanced mobiles, virtual reality, smart machines, ultra-fast 5G networks, INVISIBLE CHARGERS, connected objects, HOLOGRAMS, LiFi evolution and development of other advanced gadgets. MWC was more focused on the future trends in technology and the business impact of mobility and other tech gadgets. Many announcements were made and many technologies were showcased which gave goosebumps.

Here are some of the launches and future technology announcements that were made in MWC 2016 which caught attention of the visitors, business-hubs and media:untitled-infographic

Wearable
Tying in with the internet of things is wearable tech, it is expected to be a big deal. Plenty of activity trackers, sleep monitors and other devices were showcased, which keep track of your health and wellbeing.

The focus was around the activity around the wearable pavilion, with everything from smart watches and glasses to smart fabrics demonstrated.

Michael O’Hara of the GSMA points out that we are embedding mobile in everything in our lives – which makes the show the perfect place to showcase the latest mobile developments.

This opens up new opportunities for vendors, app developers, and accessory makers. The smartphone will become the hub of a personal-area network consisting of wearable gadgets. These gadgets will communicate with mobile applications to deliver information in new ways and enable a wide range of products and services in areas such as sport, fitness, fashion, hobbies and healthcare. Thus, wearable devices connected with smartphones will influence the next generation of mobile application development strategies.

Virtual Reality
Virtual reality was featured heavily at the show. With the speech and support by Mark Zuckerberg and a showcase of VR sets on the stage of the Samsung Galaxy, it grabbed spotlight in conference.

The headsets for the Galaxy line of smartphones is partly powered by Oculus, which is owned by Facebook, and is a good gateway product to the more advanced Oculus Rift that goes on sale in the next couple of months.  The conference proved good chance to showcase the latest updates on VR, as the device had some tweaks when initially previewed.

Lots of other wearable headsets were also showcased which are designed to press your mobile phone into service as a screen, making it a more budget-friendly way to get into VR. HTC and Sony also unveiled its PlayStation VR. Google also announced their work on a new headset to work with smartphones.

The emphasis on smartphone VR is going to be the next big thing, given that most of the ingredients to turn your phone into a virtual reality wonderland are already there. Everything will change a thousand times before it ever settles. VR device will attach unnoticed to the frame of your glasses, which would be connected through mobile apps; maybe it’ll be powered entirely by a button on your shirt or your brain waves, which would be connected by Application. We’ll use VR for everything from simple games and movies to robotic surgery and wildly futuristic military applications, which would be operated by Applications. We’re building better apps for future to connect with VR sets.

Internet of Things
Mobile technology is a large part of making the internet of things a more welcome prospect for consumers. Connected devices would soon infiltrate everything from your home to your car, allowing them to communicate through more open platforms than before.

“Smartphones have become a sort of black hole integrating a huge array of sensors, but mobile is now exploding back out to our environments.

“Sensors and connectivity are expanding beyond smartphones, on our wrists, bodies, cars, TVs, washing machines, but also in invisible places in buildings and the world around us,” Forrester’s Thomas Husson wrote.

While there were lots of discussions and speeches about mobile simply being a subset and key to unlock IoT revolution.

The future of mobile app development isn’t simply about our mobile phones and tablets anymore. The Internet of Things will be even bigger in the near future, even though current efforts are being made to make IoT better. Smart objects will be a part of the Internet of Things and will communicate through an App on a smartphone or tablet. Smartphones and tablets will act as remote controls, displaying and analyzing information, interfacing with social networks to monitor “things” that can tweet or post, paying for subscription services, ordering replacement consumables and updating object firmware.

As devices start to get even more interconnected, the opportunity for software developers, to add value to these smart devices will become ever greater. Eventually, the competition between these devices will be mostly based on which has the best quality software. This is where the future of mobile app development becomes an ocean of opportunity for mobile app developers.

untitled-infographic(1)LiFi evolution
Speculation, Apple may deploy Lifi support in future iOS devices continues, and MWC saw pureLiFi launch its LiFi-X dongle, an access point that connects to any LED light to help create a LiFi network. Harald Haas, CEO of pureLiFi, said: “It’s exciting that so many of the tech giants are now engaging directly with LiFi through pureLiFi technologies… We have witnessed rumours that Apple is investigating ‘LiFi-Capabilities’ in their latest iOS 9.0,” he added, “We now have a rail-track technology for the lighting industry to develop exciting and new business models around light as a service (LaaS).”

With the advent of LIFI, the limitations associated with slow networks will be a thing of the past. Mobile App architectures will have to scale up with better server specifications and more optimized code on the front-end to ensure that they don’t become limitations in the performance factor of mobile apps.

Holograms Make An Appearance:
Which science fiction fan has not dreamed of being able to speak to someone far away by hologram? Several firms believe this will be possible when faster 5G mobile networks are running.

Among them is US start-up Leia Inc, named after the heroine of the “Star Wars” franchise, which presented a system that creates a 3D image that appears to float above the screen of a tablet.

SK Telecom’s stand featured a beam of green light which caused different images to appear inside it such as a dolphin, a heart or a gymnast’s movement.

The Hologram technology is in its nascent stage currently, but it has plenty of rooms to prosper in the future. It runs on a software that relies on ultrasonic waves. With the advent of mobile apps, the Hologram technology is going to make communication easier and intuitive.
In short, MWC represented all horizontal and vertical sectors of the mobile industry, which would be future of new-age technology.

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Empowering Frontline Healthcare Sales Teams with Mobile-First Tools

In healthcare, field sales is more than just hitting quotas—it’s about navigating a complex stakeholder ecosystem that spans hospitals, clinics, diagnostics labs, and pharmacies. Reps are expected to juggle compliance, education, and relationship-building—all on the move.

But, traditional systems can’t keep up. 

Only 28% of a rep’s time is spent selling; the rest is lost to administrative tasks, CRM updates, and fragmented workflows.

Salesforce, State of Sales 2024

This is where mobile-first sales apps in healthcare are changing the game—empowering sales teams to work smarter, faster, and more compliantly.

The Real Challenges in Traditional Field Sales

Despite their scale, many healthcare sales teams still rely on outdated tools that drag down performance:

  • Paper-based reporting: Slows down data consolidation and misses real-time insights
  • Siloed CRMs: Fragmented systems lead to broken workflows

According to a study by HubSpot, 32% of reps spend at least an hour per day just entering data into CRMs.

  • Managing Visits: Visits require planning, which may involve a lot of stress since doctors have a busy schedule, making it difficult for sales reps to meet them.
  • Inconsistent feedback loops: Managers struggle to coach and support reps effectively
  • Compliance gaps: Manual processes are audit-heavy and unreliable

These issues don’t just affect productivity—they erode trust, delay decisions, and increase revenue leakage.

What a Mobile-First Sales App in Healthcare Should Deliver

According to Deloitte’s 2025 Global Healthcare Executive Outlook, organizations are prioritizing digital tools to reduce burnout, drive efficiency, and enable real-time collaboration. A mobile-first sales app in healthcare is a critical part of this shift—especially for hybrid field teams dealing with fragmented systems and growing compliance demands.

Core Features of a Mobile-First Sales App in Healthcare

1. Smart Visit Planning & Route Optimization

Field reps can plan high-impact visits, reduce travel time, and log interactions efficiently. Geo-tagged entries ensure field activity transparency.

2. In-App KYC & E-Detailing

According to Viseven, over 60% of HCPs prefer on-demand digital content over live rep interactions, and self-detailing can increase engagement up to 3x compared to traditional methods.
By enabling self-detailing within the mobile app, reps can deliver compliance-approved content, enable interactive, personalized detailing during or after HCP visits, and give HCPs control over when and how they engage.

3. Real-Time Escalation & Commission Tracking

Track escalation tickets and incentive eligibility on the go, reducing back-and-forth and improving rep satisfaction.

4. Centralized Knowledge Hub

Push product updates, training videos, and compliance checklists—directly to reps’ devices. Maintain alignment across distributed teams. 

5. Live Dashboards for Performance Tracking

Sales leaders can view territory-wise performance, rep productivity, and engagement trends instantly, enabling proactive decision-making.

Case in Point: Digitizing Sales for a Leading Pharma Firm

Mantra Labs partnered with a top Indian pharma firm to streamline pharmacy workflows inside their ecosystem. 

The Challenge:

  • Pharmacists were struggling with operational inefficiencies that directly impacted patient care and satisfaction. 
  • Delays in prescription fulfillment were becoming increasingly common due to a lack of real-time inventory visibility and manual processing bottlenecks. 
  • Critical stock-out alerts were either missed or delayed, leading to unavailability of essential medicines when needed. 
  • Additionally, communication gaps between pharmacists and prescribing doctors led to frequent clarifications, rework, and slow turnaround times—affecting both speed and accuracy in dispensing medication. 

These challenges not only disrupted the pharmacy workflow but also created a ripple effect across the wider care delivery ecosystem.

Our Solution:

We designed a custom digital pharmacy module with:

  • Inventory Management: Centralized tracking of sales, purchases, returns, and expiry alerts
  • Revenue Snapshot: Real-time tracking of dues, payments, and cash flow
  • ShortBook Dashboard: Stock views by medicine, distributor, and manufacturer
  • Smart Reporting: Instant downloadable reports for accounts, stock, and sales

Business Impact:

  • 2x faster prescription fulfillment, reducing wait times and improving patient experience
  • 27% reduction in stock-out incidents through real-time alerts and inventory visibility
  • 81% reduction in manual errors, thanks to automation and real-time dashboards
  • Streamlined doctor-pharmacy coordination, leading to fewer clarifications and faster dispensing

Integration Is Key

A mobile-first sales app in healthcare is as strong as the ecosystem it fits into. Mantra Labs ensures seamless integration with:

  • CRM systems for lead and pipeline tracking
  • HRMS for leave, attendance, and performance sync
  • LMS to deliver ongoing training
  • Product Catalogs to support detailing and onboarding

Ready to Empower Your Sales Teams?

From lead capture to conversion, Mantra Labs helps you automate, streamline, and accelerate every step of the sales journey. 

Whether you’re managing field agents, handling complex product configurations, or tracking customer interactions — we bring the tech & domain expertise to cut manual effort and boost productivity.

Let’s simplify your sales workflows. Book a quick call.

Further Reading: How Smarter Sales Apps Are Reinventing the Frontlines of Insurance Distribution

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