In the bustling streets of Mumbai, insurance agent Ravi is juggling multiple tasks – managing leads, updating customer data, tracking policy status, and more. Like many of his peers, he’s grappling with outdated systems and inefficient processes, which are hampering his productivity and customer service. But what if there was a way to streamline these tasks and enhance the digital experience for insurance agents like Ravi? This is where the concept of a comprehensive super app comes into play, a game-changer in improving digital experience for Indian insurance agents.

CX is a broader concept and not limited only to interaction with the customer

Current Landscape: A Plethora of Challenges

According to a survey conducted by Mantra Research, a significant majority of insurance agents in India face numerous challenges in their daily operations. The survey, which had a sample size of 347, revealed some startling statistics:

Challenges	Percentage of Respondents
Lead management issues	85%
Inefficient customer data management	60%
Limited access to resources and assets	40%
Issues with multilingual support	35%

These statistics highlight the urgent need for a solution that can address these pain points and enhance the digital experience for insurance agents.

Super App: A Game Changer for Insurance Agents

To tackle these challenges, a comprehensive super app solution is proposed. This solution aims to address the challenges faced by agents in managing leads, customer data, and policy servicing, overall for improving digital experience for Indian insurance agents. The need for such a platform is highlighted by the lack of a single solution that can cater to agents’ end-to-end requirements.

The super app includes various modules, each designed to streamline a specific aspect of an insurance agent’s workflow. Here are a few key features:

Centralized Customer Database: This feature allows agents to access a centralized database of customer information, including past interactions, policies, claims, and other details. It enables agents to easily search and retrieve customer data, saving time and improving efficiency.
Quote Creation Module: This module allows agents to create and customize quotes for customers, with different parameters and variables depending on their needs. It enables quick generation of quotes based on customer inputs and data, improving speed and accuracy.
Premium Calculator Module: This feature enables agents to calculate policy premiums based on various parameters, such as age, location, and coverage level. It provides accurate and transparent premium information to customers, improving trust and satisfaction.
Video and Co-Browsing Module: This module provides remote support to customers through video and co-browsing functionalities, improving accessibility and convenience. It allows agents to demonstrate policy features and benefits through interactive content.

These are just a few of the many features that the super app solution offers. The goal is to provide a comprehensive platform that caters to the end-to-end requirements of insurance agents, thereby enhancing their digital experience and productivity.

A super app for insurance agents is needed now more than ever

Super App: Real-World Implementation and Benefits

The super app concept is not just a theoretical proposition. It has been successfully implemented by one of the biggest insurers in India. The implementation of the super app has resulted in a comprehensive end-to-end solution covering all aspects of the insurance sales process. It is a scalable and customizable solution that can adapt to changing business needs. Moreover, it has led to reduced operational costs due to increased automation and efficiency. The super app also provides real-time data analytics, offering insights into customer behavior and market trends.

The implementation of the super app has led to significant improvements in key metrics:

Metric	Improvement
Lead conversion rate	Increased by 35%
Lead processing time	Reduced by 40%
Customer retention	Improved by 20%
Policy servicing process	Streamlined with 30% reduction in turnaround time
Agent productivity	Enhanced by 25%

These improvements highlight the transformative potential of the super app solution in enhancing the digital experience for insurance agents.

Future Prospects: A Revolution in the Indian Insurance Industry

The implementation of the super app is just the beginning. The Indian insurance industry is on the cusp of a digital revolution, and the super app is poised to play a pivotal role in this transformation.

Transforming the Agent Experience

By addressing the key pain points faced by insurance agents and providing a comprehensive platform for managing leads, customer data, and policy servicing, the super app has the potential to redefine the agent experience and drive continued success in the Indian insurance industry.

Impacting Insurance Companies

The future prospects of the super app are not limited to improving the digital experience for insurance agents. It also has the potential to transform the way insurance companies operate, leading to increased efficiency, reduced operational costs, and improved customer service.

Data-Driven Decision Making

Moreover, the real-time data analytics provided by the super app can offer valuable insights into customer behavior and market trends, enabling insurance companies to make data-driven decisions and stay ahead of the competition.

Conclusion: A Vision for a More Efficient, Productive, and Customer-Centric Indian Insurance Industry

In conclusion, the super app solution is not just a tool for improving the digital experience for Indian insurance agents. It’s a vision for a more efficient, productive, and customer-centric Indian insurance industry. And with the successful implementation of the super app by one of India’s biggest insurers, that vision is rapidly becoming a reality. The future of the Indian insurance industry is digital, and the super app is leading the way.

Why Netflix Broke Itself: Was It Success Rewritten Through Platform Engineering?

By : Sampada

Published on Nov 13, 2024

App development Platform Engineering

Let’s take a trip back in time—2008. Netflix was nothing like the media juggernaut it is today. Back then, they were a DVD-rental-by-mail service trying to go digital. But here’s the kicker: they hit a major pitfall. The internet was booming, and people were binge-watching shows like never before, but Netflix’s infrastructure couldn’t handle the load. Their single, massive system—what techies call a “monolith”—was creaking under pressure. Slow load times and buffering wheels plagued the experience, a nightmare for any platform or app development company trying to scale

That’s when Netflix decided to do something wild—they broke their monolith into smaller pieces. It was microservices, the tech equivalent of turning one giant pizza into bite-sized slices. Instead of one colossal system doing everything from streaming to recommendations, each piece of Netflix’s architecture became a specialist—one service handled streaming, another handled recommendations, another managed user data, and so on.

But microservices alone weren’t enough. What if one slice of pizza burns? Would the rest of the meal be ruined? Netflix wasn’t about to let a burnt crust take down the whole operation. That’s when they introduced the Circuit Breaker Pattern—just like a home electrical circuit that prevents a total blackout when one fuse blows. Their famous Hystrix tool allowed services to fail without taking down the entire platform.

Fast-forward to today: Netflix isn’t just serving you movie marathons, it’s a digital powerhouse, an icon in platform engineering; it’s deploying new code thousands of times per day without breaking a sweat. They handle 208 million subscribers streaming over 1 billion hours of content every week. Trends in Platform engineering transformed Netflix into an application dev platform with self-service capabilities, supporting app developers and fostering a culture of continuous deployment.

Did Netflix bring order to chaos?

Netflix didn’t just solve its own problem. They blazed the trail for a movement: platform engineering. Now, every company wants a piece of that action. What Netflix did was essentially build an internal platform that developers could innovate without dealing with infrastructure headaches, a dream scenario for any application developer or app development company seeking seamless workflows.

And it’s not just for the big players like Netflix anymore. Across industries, companies are using platform engineering to create Internal Developer Platforms (IDPs)—one-stop shops for mobile application developers to create, test, and deploy apps without waiting on traditional IT. According to Gartner, 80% of organizations will adopt platform engineering by 2025 because it makes everything faster and more efficient, a game-changer for any mobile app developer or development software firm.

All anybody has to do is to make sure the tools are actually connected and working together. To make the most of it. That’s where modern trends like self-service platforms and composable architectures come in. You build, you scale, you innovate.achieving what mobile app dev and web-based development needs And all without breaking a sweat.

Is Mantra Labs Redefining Platform Engineering?

We didn’t just learn from Netflix’s playbook; we’re writing our own chapters in platform engineering. One example of this? Our work with one of India’s leading private-sector general insurance companies.

Their existing DevOps system was like Netflix’s old monolith: complex, clunky, and slowing them down. Multiple teams, diverse workflows, and a lack of standardization were crippling their ability to innovate. Worse yet, they were stuck in a ticket-driven approach, which led to reactive fixes rather than proactive growth. Observability gaps meant they were often solving the wrong problems, without any real insight into what was happening under the hood.

That’s where Mantra Labs stepped in. Mantra Labs brought in the pillars of platform engineering:

Standardization: We unified their workflows, creating a single source of truth for teams across the board.

Customization: Our tailored platform engineering approach addressed the unique demands of their various application development teams.

Traceability: With better observability tools, they could now track their workflows, giving them real-time insights into system health and potential bottlenecks—an essential feature for web and app development and agile software development.

We didn’t just slap a band-aid on the problem; we overhauled their entire infrastructure. By centralizing infrastructure management and removing the ticket-driven chaos, we gave them a self-service platform—where teams could deploy new code without waiting in line. The results? Faster workflows, better adoption of tools, and an infrastructure ready for future growth.

But we didn’t stop there. We solved the critical observability gaps—providing real-time data that helped the insurance giant avoid potential pitfalls before they happened. With our approach, they no longer had to “hope” that things would go right. They could see it happening in real-time which is a major advantage in cross-platform mobile application development and cloud-based web hosting.

The Future of Platform Engineering: What’s Next?

As we look forward, platform engineering will continue to drive innovation, enabling companies to build scalable, resilient systems that adapt to future challenges—whether it’s AI-driven automation or self-healing platforms.

If you’re ready to make the leap into platform engineering, Mantra Labs is here to guide you. Whether you’re aiming for smoother workflows, enhanced observability, or scalable infrastructure, we’ve got the tools and expertise to get you there.

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Improving Digital Experience for Indian Insurance Agents: A Path to Enhanced Productivity

Current Landscape: A Plethora of Challenges

Super App: A Game Changer for Insurance Agents

Super App: Real-World Implementation and Benefits