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The Importance of Machine Learning for Data Scientists

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3 minutes, 7 seconds read

The concept of Machine Learning, Artificial Intelligence (AI), Big Data has been around for a while. But the ability to apply algorithms and mathematical calculations to big data is gathering momentum only recently.     

In this article we will discuss the importance of Machine Learning and why every Data Scientist must master it.

What is Machine Learning?

Simply put, we’re contributing to Machine Learning through our day to day interactions on the internet. Whether you search your coffee maker on Amazon, “top tips to lose weight” In Google, or “friends” in Facebook you see Machine Learning in action, but you don’t realize it.

It is the Machine Learning technology that lets Google, Amazon, and Facebook search engine offer relevant recommendations to the user.

These companies are able to keep tabs on your day to day activity, search behavior and shopping preference with the help of ML technology.

Machine Learning is also one of the main components of Artificial Intelligence.

Who is a Data Scientist?

Before assessing the importance of Machine Learning for Data Scientists, here’s a brief note on who Data Scientists are. We’ll also discuss how one can become a Data Scientist.

Data Scientists draw meaningful information from a huge volume of data. They identify patterns and help build tools like AI-powered chatbots, CRMs, etc. to automate certain processes in a company.

With a sound knowledge of different Machine Learning techniques and contemporary technologies like Python, SAS, R, and SQL/NoSQL database, Data Scientists perform in-depth statistical analysis.

The role of Data Scientist might sound like that of Data Analyst, but, in fact, they are different.

Difference between a Data Scientist and a Data Analyst

  • Data scientist predicts future based on past patterns. Whereas, a Data Analyst curates meaningful insights from data.
  • Data scientist’s work involves “estimation” (or prediction) unknown facts; while an analyst investigates the known facts.
  • Data Analyst’s job is more geared towards businesses. Data Scientists’ work is integral to innovations and technological advances.

Why Machine Learning is So Important for a Data Scientist?

In a near future, process automation will superimpose most of the human-work in manufacturing. To match human capabilities, devices need to be intelligent and Machine Learning is at the core of AI.

Data Scientists must understand Machine Learning for quality predictions and estimations. This can help machines to take right decisions and smarter actions in real time with zero human intervention.

Machine Learning is transforming how data mining and interpretation work. It has replaced traditional statistical techniques with the more accurate automatic sets of generic methods. 

Hence it is imperative for Data Scientists to acquire skills at Machine Learning.

4 Must Have Skills Required to Become a Machine Learning Expert

To become an expert at Machine Learning every Data Scientists must have the following 4 skills.

  1. Thorough knowledge and expertise in computer fundamentals. For example, computer organization, system architecture and layers, and application software.
  2. Knowledge of probability is very important because Data Scientists’ work involves a lot of estimation. Analyzing statistics is another area that they need to focus on.
  3. Data modeling for analyzing various data objects and how they interact with each other.
  4. Programming skills and a sound knowledge of programming languages like python and R. A quest for learning new database languages like NoSQL apart from traditional SQL and Oracle.

Conclusion

Data is the new oil.

IBM predicts that the global demand for Data Scientists will rise 28% by 2020. Finance, Insurance, Professional services and IT sectors will cover 59% of the Data Science and Analytics job demand.

In the coming future, Machine Learning is going to be one of the best solutions to analyze high volumes of data. Therefore, Data Scientists must acquire an in-depth knowledge of Machine Learning to boost their productivity.   

This article is contributed to Mantra Labs by Jenny Hayat. Jenny is an established blogger and content writer for business, career, education, investment, money-making ideas and more.

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Sales Applications Are Disrupting More Than Just Sales

Sales success today isn’t about luck or lofty goals—it’s about having the right tools in your team’s hands, wherever they go. Following our earlier in-depth exploration of sales technology, we will now examine how cutting-edge sales apps are becoming the backbone of modern industries, transforming complex workflows into seamless, growth-driving machines.

From retail to healthcare, logistics to real estate, businesses are deploying sales applications to enhance operational transparency, cut redundant tasks, and build intelligent sales ecosystems. These tools are not only digitizing workflows—they’re driving growth, improving engagement, and redefining how field teams operate.

Lead Ecosystems: Unified visibility across channels

One app. Five workflows. Zero friction.

A leading insurance brand relaunched their app—a sleek, powerful sales companion that’s turning everyday agents into top performers.

No more paperwork. More time to sell.

Here’s what changed:

  • Every visit is tagged, tracked, and followed through. Renewals? Never missed. Leads? Fully visible.
  • Attendance and reimbursements went on autopilot. No more manual logs. No more chasing approvals.
  • New business and renewals are tracked in real time, with accurate forecasting that sales leaders can finally trust.
  • Dashboards are clean, configurable, and useful—insights that move the business, not just report on it.
  • Seamless Integrations. API connectivity with Darwin Box, IMD Master Data, and SSO authentication for a unified experience.

The result? A field team that moves faster, sells better, and works smarter.

Retail: Taking Orders from the Frontline—Smartly

Field sales agents in retail, especially FMCG, used to rely on gut instinct. Now, with intelligent sales applications:

  • AI recommends what to upsell or cross-sell based on previous order patterns
  • Real-time stock availability and credit status are visible in the app
  • Geo-fencing ensures optimized route planning
  • Built-in payment collection modules streamline transaction closure

Healthcare: Structuring Sales with Compliance and Precision

Healthcare leaders don’t need more reports—they need better visibility from the field.  Whether it’s engaging hospital networks, onboarding clinics, or enabling diagnostics at the last mile, everything needs precision, compliance, and clarity. 

Mantra Labs helped a leading healthcare enterprise design a sales app that integrates knowledge, compliance, performance, and recognition, turning frontline agents into informed, aligned, and empowered brand advocates. 

Here’s what it delivers:

  • Role-based onboarding that keeps every level of the field force aligned and accountable
  • Escalation mechanisms are built into the system, driving transparency across commissions and performance reviews
  • A centralized Knowledge Hub featuring healthcare news, service updates, and training modules to keep reps well-informed
  • Recognition modules that celebrate milestones, boost morale, and reinforce a culture of excellence

Now, the field agents aren’t just connected—they’re aligned, upskilled, and accountable.

Real Estate: From Cold Calls to Smart Conversions

For real estate agents, timing and personalization are everything. Sales applications are evolving to include:

  • Virtual site tour integration for remote buyers
  • Mortgage and EMI calculators to increase buyer confidence
  • WhatsApp-based lead capture and nurture sequences
  • CRM integration for inventory updates and automatic scheduling

Logistics: From Chaos to Control in Field Coordination

Field agents in logistics are switching from clipboards to real-time command centers on mobile. Modern sales applications offer:

  • Live delivery status and route deviation alerts
  • Automated dispute reporting and issue resolution tracking
  • Fleet coordination through integrated GPS modules
  • Customer feedback capture and SLA dashboards

What’s new & what’s next in Sales Applications?

Here’s what’s pushing the next wave of innovation:

  • Voice-to-Text Logging: Agents dictate notes while on the move.
  • AI-Powered Nudges: Apps that suggest next-best actions based on behavior.
  • Omnichannel Communication: In-app chat, WhatsApp, email—unified.
  • Role-Based Dashboards: Different data views for admins, managers, and field reps.

What does this mean for Business Leaders?

Sales Applications are not just tactical tools. They’re platforms for transformation. With the right design, integrations, and analytics, they:

  • Replace guesswork with intelligence
  • Reduce the cost of delay and manual labor
  • Improve agent accountability and transparency
  • Speed up decision-making across hierarchies

The future of field sales lies in intuitive, AI-driven applications that adapt to every industry’s nuances. At Mantra Labs, we work closely with enterprises to custom-build sales applications that align with business objectives and ground-level realities.

Conclusion: 

If your agents still rely on Excel trackers and daily call reports, it’s time to reimagine your sales operations. Let us help you bring your field operations into the future—with tools that are fast, field-tested, and built for scale.

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