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Immersive Realities: Journey of AR and VR in Elevating Customer Experiences

Ever found yourself amazed at how far technology has come? From the bulky computers of the ’80s to now having the world at our fingertips! Now, let’s take a moment to talk about Augmented Reality (AR) and Virtual Reality (VR). These two tech wonders are changing how we interact with the world and businesses. But wait, it wasn’t always this smooth sailing. Let’s see how AR and VR have evolved to enhance our customer experiences (CX) throughout the years.

AR’s history dates back to the 90s

A time of funky fashion, cool video games, and the birth of virtual reality. VR made a shy debut, with gadgets like Nintendo’s Virtual Boy. But honestly, it was more of a peek into the future than a tech revolution. Fast forward to the 2000s, AR joined, overlaying digital info onto our real world. And no, it wasn’t just about those cool Snapchat filters. It had a bigger role to play which we realized much later.

As the years rolled on, tech giants like Meta (formerly Facebook), Google, and Microsoft started taking AR and VR seriously. Remember the buzz when Oculus Rift hit the market? It was clear; that AR and VR were here to stay and evolve.

Challenges as usual

AR and VR had their share of dragons to slay. Initially, they were like the cool new kids on the block that everyone was curious about but skeptical to befriend. They were pricey, needed hefty gear, and let’s not forget the lack of content.

But as they say, “What doesn’t kill you makes you stronger.” AR and VR tech matured and became more user-friendly, and affordable. And guess what? Businesses began to see how these technologies could be their allies.

Business Adoption

The real game-changer came when industries began adopting AR and VR to up their customer experience game. Imagine shopping for furniture but unsure if that chic sofa would fit well in your living room. Enter AR, letting you visualize it in your space without breaking a sweat. Or what about the travel bugs itching to explore but can’t due to the pandemic? VR brought the world to them, offering virtual tours to satisfy their wanderlust.

Automakers like BMW let customers customize and view cars in real time using AR. Retail giants like Ikea allowed us to place virtual furniture in our homes to see how it gels with the decor. And who could forget the virtual try-on features offered by beauty brands like Sephora? It was a win-win, customers got a better feel of the products, and businesses saw happy customers turning into loyal ones.

The e-commerce sector had its share of the AR/VR pie too. Amazon’s AR View lets you see how a product would look in your home before hitting the buy button. It’s like the fitting room, but online!

The ride AR and VR have taken us on is nothing short of thrilling. They’ve not only changed how we shop, learn, or explore but have set a new benchmark in customer experience. And this is just the beginning! Stay tuned as we delve deeper into how AR and VR are changing the face of various industries and what the future holds.

Impact on Customer Experience

How exactly are AR and VR making our shopping sprees and virtual adventures more exciting? Well, AR takes the cake in letting us play around with products in our real-world setting before we decide to buy. It’s like trying on a pair of jeans but with less hassle. Now, VR, on the other hand, whisks us away to a virtual world where we can explore products or places in a way that’s almost as good as the real deal. It’s like window shopping but with a futuristic twist!

And let’s not forget how these tech wonders are making the world more accessible. They bridge geographical barriers, letting us explore a museum in Paris or a store in New York without leaving our couch. It’s a global exploration with a touch of tech magic!

Employee Engagement

Now, it’s not just us, the customers, reaping the benefits. Businesses are using AR and VR for training their teams too. Imagine a new employee getting acquainted with a complex machine through VR before handling the real one. It’s safe, efficient, and let’s admit it, pretty cool!

And oh, the dreaded virtual meetings. We all know how they can be a snooze fest. But VR is here to transform it completely. Companies are now creating virtual meeting rooms, making team collaborations more engaging and less yawn-inducing. It’s like having a meeting in a modern, tech-savvy boardroom, minus the commute!

Also, AR plays a vital role in aiding professionals like surgeons by providing real-time guidance during procedures. It’s like having a super-smart buddy whispering the playbook in your ear.

How AR/VR tech has performed?

The proof is in the pudding, as they say. AR and VR technologies aren’t just about the cool factor; they’re delivering tangible results for businesses and delighting customers along the way. For instance, a study by Alert Technologies found that brands could convert a whopping 67% of consumers to buyers with AR and VR ‘try-on’ experiences​. That’s a big deal in the retail world! Improving customer experience is playing a pivotal role in expanding business. 

There are many vivid examples- created an AR-enabled experiential online catalogue for their German client Luminaire which has helped them in offering an immersive ‘store-like’ experience to their website visitors. As a result of its innovative customer-centric approach and excellent work environment, GoodFirms has selected Mantra Labs as one of the top AR & VR companies.

We also have a vivid example of the recently announced Meta Quest 3, which is being said to be a big leap forward in virtual reality. The Quest 3 offers Xbox Cloud Gaming support, Air Link, and Quest Link Cable compatibility for diverse gaming experiences. With a resolution of 2064 x 2208 per eye and options of 90Hz or experimental 120Hz, it ensures high-quality visuals. Its RGB color passthrough cameras and depth projector blend virtual and real worlds for safer and integrated interactions. Now, compare this to what we had 10-15 years ago, the difference is stark.

Luminaire Case Study | Mantra Labs

What future AR/VR promises?

We’re on the cusp of an immersive technology revolution, and AR and VR are leading the charge. As these technologies continue to mature, the possibilities for enhancing customer experiences are endless. From more realistic virtual try-ons to interactive 3D advertisements, the future is bright and full of potential.

But it’s not just about the advancements in AR and VR technologies; it’s also about how businesses adapt to these changes. Will they embrace the new tools at their disposal to create unforgettable customer experiences? Only time will tell, but the trajectory looks promising.

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Design Systems: Building and Maintaining Consistent UI/UX

In the world of product design, consistency is the cornerstone of delivering a seamless user experience. As digital products evolve and scale, the challenge of maintaining design consistency across multiple platforms, teams, and touchpoints becomes more complex. This is where design systems come in. A design system is a comprehensive set of guidelines, components, and tools that help designers and developers create a consistent and cohesive user interface (UI) and user experience (UX). From a designer’s perspective, building and maintaining a design system requires a strategic approach to ensure scalability, flexibility, and alignment with business goals.

Why Design Systems Matter?

Design systems are more than just style guides or pattern libraries. They offer a unified language for design and development, bridging the gap between creativity and functionality. Here are a few reasons why they are critical:

  1. Consistency Across Products

      One of the primary goals of a design system is to ensure uniformity across different platforms and devices. When users interact with a product, whether on a website or a mobile app, they expect a consistent experience. A well-implemented design system ensures that visual elements, interactions, and behaviors are aligned, offering a familiar and intuitive experience for users.

2. Faster Iteration

      With a design system in place, teams can reuse components and patterns rather than reinventing the wheel for each new feature. This speeds up the design and development process, allowing teams to focus on solving new problems instead of reworking existing designs. For designers, it means less time spent on repetitive tasks and more time dedicated to innovation.

3. Scalability

     As products grow and new features are added, maintaining a coherent UI/UX without a design system can become chaotic. A design system provides a scalable framework, enabling teams to add new elements or modules without compromising the overall consistency of the product.

4. Improved Collaboration

      A design system fosters collaboration between designers, developers, and other stakeholders by providing a shared language and reference point. This ensures that design decisions are communicated effectively, reducing friction and misunderstandings between teams.

Building a Design System: A Designer’s Perspective

Designing a system from scratch can seem like a daunting task, but with a clear roadmap and understanding of core principles, it becomes a powerful tool for creating scalable and user-centered products.

1. Define the Core Principles

Before diving into visual components, it’s essential to establish the core principles of your design system. These principles serve as the foundation and guide decision-making throughout the process. Ask yourself:

• What are the key values of your brand?

• How should the design reflect the needs and emotions of users?

• What goals are you trying to achieve with your design system (e.g., accessibility, flexibility, innovation)?

   For instance, if accessibility is a top priority, you’ll need to ensure that your design system accommodates users with different abilities, by providing color contrast guidelines, clear typographic hierarchies, and accessible components.

2. Create a Unified Visual Language

Once the principles are established, the next step is creating a cohesive visual language. This includes defining elements such as:

Color Palette: A well-structured color palette ensures harmony across different UI components. It’s crucial to include primary, secondary, and accent colors, along with usage guidelines to avoid inconsistency.

Typography: Define a typography system that establishes hierarchies and clarity, including font styles, sizes, line heights, and spacing. Consistent typography helps users navigate content effortlessly.

Spacing and Grids: An established grid system ensures a balanced layout and harmony between different UI elements. Proper spacing guidelines prevent crowded or misaligned components.

Iconography and Illustrations: Design guidelines for icons and illustrations help maintain visual consistency. Icons should follow a standard style (outlined, filled) and size, ensuring they align with the overall visual language.

(I

Iconography and Illustrations: Design guidelines for icons and illustrations help maintain visual consistency. Icons should follow a standard style (outlined, filled) and size, ensuring they align with the overall visual language.

Image Source: https://designerup.co/blog/10-best-design-systems-and-how-to-learn-and-steal-from-them/)

3. Design Reusable Components

A design system is incomplete without reusable UI components. These components include buttons, forms, modals, and navigation elements that can be used across various features and pages. Each component should be:

Modular: Components should be flexible and adaptable for different contexts. For example, a button should have variations for different states (hover, active, disabled) and types (primary, secondary, destructive).

Documented: Each component needs comprehensive documentation that explains how it should be used, its variants, and the rules governing its application. This ensures consistency when different team members use the same component.

4. Implement Accessibility Guidelines

Accessibility should be at the forefront of every design system. As a designer, consider:

Color Contrast: Ensure sufficient contrast between text and background for readability.

Keyboard Navigation: Ensure that interactive components are navigable via keyboard for users who rely on keyboard shortcuts.

Responsive Design: Components should be responsive, adapting seamlessly across different screen sizes and devices.

Assistive Technologies: Design components should be compatible with screen readers and other assistive technologies to provide an inclusive experience.

Maintaining a Design System: Evolving with the Product

Once a design system is in place, the work doesn’t stop there. Maintaining it requires ongoing effort as the product evolves and new design challenges emerge. Here’s how designers can ensure the design system remains relevant and effective:

1. Regular Audits and Updates

A design system should be treated as a living document that evolves with the product. Regular audits are necessary to identify outdated or unused components. Designers should collaborate with developers to ensure new features are aligned with the existing design system, and updates should be documented to avoid fragmentation.

2. Version Control and Documentation

Version control is essential for keeping track of changes in the design system. Documenting why and how changes are made ensures that the design system grows in an organized manner. It also helps onboard new team members quickly, as they can reference updated guidelines.

3. Foster Collaboration Across Teams

Designers need to maintain an open line of communication with developers and other teams using the design system. Tools like Figma, Sketch, and Zeplin allow designers to share components and guidelines in real-time, fostering collaboration and ensuring that everyone is aligned.

Some well-known examples of design systems that have set benchmarks in the industry:

1. Google Material Design

  • URL: Material Design
  • Overview: Google’s Material Design is one of the most comprehensive design systems available. It provides guidelines on how to create visual, motion, and interaction design across platforms and devices. Material Design is known for its grid-based layouts, responsive animations, and depth effects like shadows and lighting.
  • Features:
    • Comprehensive color palettes, typography, and iconography.
    • Extensive component library (buttons, cards, etc.).
    • Customizable UI components for both web and mobile applications.

2. Salesforce Lightning Design System

  • URL: Salesforce Lightning
  • Overview: Salesforce’s Lightning Design System provides a comprehensive library of UI components and resources to help build applications on the Salesforce platform. It ensures a consistent experience across Salesforce products and enables developers to create custom apps easily.
  • Features:
    • Ready-to-use components, design tokens, and code snippets.
    • Comprehensive accessibility guidelines to ensure inclusivity.
    • Detailed documentation for developers to integrate components into Salesforce applications.

3. Microsoft Fluent Design System

  • URL: Fluent Design
  • Overview: Fluent Design is Microsoft’s design system, created to provide an engaging and scalable UI across all Microsoft products. It is heavily focused on interaction, animation, and motion while ensuring accessibility across various device ecosystems.
  • Features:
    • Focus on depth, motion, and light to create modern and interactive UIs.
    • Cross-platform components supporting web, desktop, and mobile applications.
    • Accessible components with detailed guidelines for developers.

Conclusion

Building and maintaining a design system is an investment that pays off in the long run. It ensures consistency across your product, improves collaboration between teams, and allows for faster iteration and scalability. For designers, a design system is more than a collection of reusable components — it’s a framework that enables you to create user-centric products with confidence and clarity. By embracing modularity, documentation, and accessibility, you’ll ensure that your design system remains a valuable asset as your product grows.

About the Author:

Shristi is a creative professional with a passion for visual storytelling. She recently transitioned from the world of video and motion graphics to the exciting field of product design at Mantra Labs. When she’s not designing, she enjoys watching movies, traveling, and sharing her experiences through vlogs.

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