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How to Win Customers through Smarter Form Filling?

3 minutes read
How to Win Customers through Smarter Form Filling?

During the pandemic, an online form was a necessity for businesses to continue their operation. Digital forms, however, are today much more than just a tool for data collection. Organizations now want to get information from the customers quickly without making them write too much. They are trying to shorten the tedious form-filling process and win customers through smarter form-filling.

Why is it necessary to shorten the overlong customer journeys?

Gen Z and older millennials are the biggest motivators pushing insurers to create smarter forms for these consumers. Why? Because of their shorter attention span. Yes. Gen Z typically has an attention span of merely 8 seconds. They are ready to pay more for a great experience and convenience. They want faster services and appealing visuals and designs.

Organizations are already using Auto-filling (to fill out forms automatically with saved info, like addresses or payment info) and OCR scanners where customers can fill in the information asked in the forms by just scanning their id cards/ business cards. Data on the card gets auto-populated in the appropriate fields.

How AI can fix boring forms?

Artificial intelligence (AI) has been helping organizations assess risk, detect fraud and reduce human error in the application process. It can do so by: 

  1. Verifying the document in real-time
  2. Giving Instant feedback
  3. Improving Operational efficiency
AI can fix boring forms.

For example, if a customer uploads the Aadhar Card instead of a Driving License while uploading the document, the manual process would take a lot of time. In the case of AI-driven tools, customers can get notified instantly that the uploaded document is incorrect and users will be able to upload the correct document immediately avoiding the delay in the process. This will save time and effort for the customer and the company, both. 

How can you design a smart form to win customers?

AI is transforming customer experience (CX) across all businesses. However, industry stalwarts need to keep in mind the User Interface (UI) perspective as well in order to make the form filling smarter and faster. A smart form should be designed so that it requires the least effort from the user. Here are a few rules that companies need to keep in mind when designing the form for their customers. 

  1. Vertical Design: A vertically designed form is more convenient to read and easily scanned if needed.
Vertical Design

Vertical Design

  1. ‘F’ Pattern Layout: People like to read in an F reading pattern meaning the reading pattern is left to right, top to bottom. They pay most attention to the screen’s top, upper left corner, and left side, only occasionally looking towards the right side of the display. Content should be placed at the center. 
F-design Layout

F-design Layout

  1. Shorter Questions: Too long questions can make the form-filling process more tedious. Questions asked in the form should be short and crisp.
  2. Question Sequence: Make sure the questions are in a logical order and relevant as it will give better content clarity to the reader.
  3. Avoid complex words: Easy words should be used in the form so that it is convenient for the reader to understand and also can be easily scanned.
  4. Readable Font Size: Big font size will lead to more no. of pages making the filling process boring for the user. There should be a perfect balance between the length of the form and the number of questions with readable font size. 
  5. Categorizing Questions: Divide similar questions into groups for better understanding.
  6. More Objective and less subjective questions: Focus should be on keeping your user engaged during the process. Form should have more objective questions so that users are able to answer questions without writing too much. 
  7. Users should sense achievement, especially on pages that require a little more patience.
How can you design a smart form to win customers?

Conclusion: 

The new normal is all about CX. Businesses are in a race to win customers who are more detail-oriented than ever. They observe their experience at every step of the journey to evaluate and decide whether or not to stay with the brand. 

Organizations can shorten the mundane form-filling process: a) by leveraging technology like AI in the workflow and in the minutest of processes to achieve efficiency and excellence and b) by keeping UI perspective in mind while designing to make the process more user-friendly. Great CX will ultimately lead to higher conversion. After all, it’s all about winning customer loyalty. 

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The Future-Ready Factory: The Power of Predictive Analytics in Manufacturing

In 1989, a missing $0.50 bolt led to the mid-air explosion of United Airlines Flight 232. The smallest oversight in manufacturing can set off a chain reaction of failures. Now, imagine a factory floor where thousands of components must function flawlessly—what happens if one critical part is about to fail but goes unnoticed? Predictive analytics in manufacturing ensures these unseen risks don’t turn into catastrophic failures by providing foresight into potential breakdowns, supply chain risk analytics, and demand fluctuations—allowing manufacturers to act before issues escalate into costly problems.

Industrial predictive analytics involves using data analysis and machine learning in manufacturing to identify patterns and predict future events related to production processes. By combining historical data, machine learning, and statistical models, manufacturers can derive valuable insights that help them take proactive measures before problems arise.

Beyond just improving efficiency, predictive maintenance in manufacturing is the foundation of proactive risk management, helping manufacturers prevent costly downtime, safety hazards, and supply chain disruptions. By leveraging vast amounts of data, predictive analytics enables manufacturers to anticipate machine failures, optimize production schedules, and enhance overall operational resilience.

But here’s the catch, models that predict failures today might not be necessarily effective tomorrow. And that’s where the real challenge begins.

Why Predictive Analytics Models Need Retraining?

Predictive analytics in manufacturing relies on historical data and machine learning to foresee potential failures. However, manufacturing environments are dynamic, machines degrade, processes evolve, supply chains shift, and external forces such as weather and geopolitics play a bigger role than ever before.

Without continuous model retraining, predictive models lose their accuracy. A recent study found that 91% of data-driven manufacturing models degrade over time due to data drift, requiring periodic updates to remain effective. Manufacturers relying on outdated models risk making decisions based on obsolete insights, potentially leading to catastrophic failures.

The key is in retraining models with the right data, data that reflects not just what has happened but what could happen next. This is where integrating external data sources becomes crucial.

Is Integrating External Data Sources Crucial?

Traditional smart manufacturing solutions primarily analyze in-house data: machine performance metrics, maintenance logs, and operational statistics. While valuable, this approach is limited. The real breakthroughs happen when manufacturers incorporate external data sources into their predictive models:

  • Weather Patterns: Extreme weather conditions have caused billions in manufacturing risk management losses. For example, the 2021 Texas power crisis disrupted semiconductor production globally. By integrating weather data, manufacturers can anticipate environmental impacts and adjust operations accordingly.
  • Market Trends: Consumer demand fluctuations impact inventory and supply chains. By leveraging market data, manufacturers can avoid overproduction or stock shortages, optimizing costs and efficiency.
  • Geopolitical Insights: Trade wars, regulatory shifts, and regional conflicts directly impact supply chains. Supply chain risk analytics combined with geopolitical intelligence helps manufacturers foresee disruptions and diversify sourcing strategies proactively.

One such instance is how Mantra Labs helped a telecom company optimize its network by integrating both external and internal data sources. By leveraging external data such as radio site conditions and traffic patterns along with internal performance reports, the company was able to predict future traffic growth and ensure seamless network performance.

The Role of Edge Computing and Real-Time AI

Having the right data is one thing; acting on it in real-time is another. Edge computing in manufacturing processes, data at the source, within the factory floor, eliminating delays and enabling instant decision-making. This is particularly critical for:

  • Hazardous Material Monitoring: Factories dealing with volatile chemicals can detect leaks instantly, preventing disasters.
  • Supply Chain Optimization: Real-time AI can reroute shipments based on live geopolitical updates, avoiding costly delays.
  • Energy Efficiency: Smart grids can dynamically adjust power consumption based on market demand, reducing waste.

Conclusion:

As crucial as predictive analytics is in manufacturing, its true power lies in continuous evolution. A model that predicts failures today might be outdated tomorrow. To stay ahead, manufacturers must adopt a dynamic approach—refining predictive models, integrating external intelligence, and leveraging real-time AI to anticipate and prevent risks before they escalate.

The future of smart manufacturing solutions isn’t just about using predictive analytics—it’s about continuously evolving it. The real question isn’t whether predictive models can help, but whether manufacturers are adapting fast enough to outpace risks in an unpredictable world.

At Mantra Labs, we specialize in building intelligent predictive models that help businesses optimize operations and mitigate risks effectively. From enhancing efficiency to driving innovation, our solutions empower manufacturers to stay ahead of uncertainties. Ready to future-proof your factory? Let’s talk.

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