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How Technology Will Shape The Course Of Mobility Industry In 2023?

Technology has redefined the mobility ecosystem in the last few years. With EVs and smart vehicles coming into the picture, customers now want a superior experience. Due to numerous factors like customer convenience, environmental concerns, and digitization, this industry has seen a plethora of changes and innovations. But how will technology shape the course of Mobility Industry in 2023? While some trends continue to prevail with advancements, we will witness new concepts making the list:

  1. Mobility as a Service: It includes public transportation, ride-hailing services, bike-sharing, and electric scooter rentals. Recent years have seen a rise in the popularity of MaaS as a solution to the problems associated with urban mobility, including air pollution, traffic congestion, and the high cost of automobile ownership. According to research by Contrive Datum Insights, Asia Pacific is anticipated to hold the highest share of the mobility as a service market, which was valued at $ 74.45 billion in 2021, over the forecast period. 

One significant progress in the MaaS space is the rise of Mobility Service Providers. These intermediaries between users and service providers of transportation deliver real-time data about traffic, delays, and other routes. Customers can access several modes of transportation with a single purchase thanks to MSPs’ pay-per-use service options.

  1. Autonomous driving: Automated driving seeks to reduce human carelessness and error. Transportation and tech giants like Tesla and Nvidia are already a step ahead in this game. An automated car undergoes numerous processes to ensure that the decision is accurate when driving thanks to the redundancy and fail-over safety provided by Nvidia’s chip technology, such as designing efficient routes and dodging oncoming traffic. Also, with 12 cameras, 9 radars, and numerous other sensors scanning the road for potential threats, vehicles employing Nvidia don’t have to worry about keeping their eyes on the road.
  1. Electrification: Electrification is said to have a direct impact on the carbon emissions caused by traditional transportation systems. Uber has partnered with Tata Motors to incorporate electric vehicles on its platform. We can expect further investments in electric vehicle infrastructure, such as charging stations, due to the growing number of  EVs in 2023. According to a report by Bain & Company, EVs will become a $100+ billion opportunity in India by 2030. 

Battery as a Service: This concept was brought about as a result of concerns regarding growing fuel prices, rising pollution levels, and climate concerns. In this year’s Budget announcement, the government proposed to bring a battery-swapping policy to boost the use of electric vehicles in the country in view of space constraints for setting up charging stations. Further, the private sector would be encouraged to develop sustainable and innovative business models for ‘battery-as-a-service’ to improve efficiency in the EV ecosystem. 

Some businesses have already established automated automobile switching stations in China and the US, which is especially helpful for fleet managers of commercial vehicles. Indian companies offering battery-swapping solutions are Sun Mobility, Lithion Power, and Chargeup. The first interchangeable battery scooter in India was recently introduced by Bengaluru-based Bounce, which also runs a battery-swapping network. 

  1. Internet of Things:  Due to the rise in carbon emissions over the last few years, industries are shifting their focus towards IoT devices to reduce their impact on the environment and carbon footprint. Popular tech-driven mobility platform Yulu, developed by Mantra Labs introduced an IoT-enabled bike along with an app to allow users to book & track trips, monitor bike health, report bike issues, check personal stats, and win rewards. The app also allows users to view personal health stats and indicates the amount of carbon emissions saved for each trip. 
  • Smart Driving: IoT enables real-time monitoring of vehicles and their vital components by measuring both the driver’s absolute and relative metrics, such as speed and acceleration as it performs preventative maintenance, making the technology more dependable for users.
  • Driver Monitoring System: To ensure safe driving, telematics for electric cars not only measures and analyzes vehicle performance but also keeps an eye on the driver’s actions. This technology is being used more and more in fleet management, as IoT phone apps give managers immediate input on driver behavior so they can make adjustments for increased vehicle safety.
  • The Battery Management System (BMS) controls all battery operations, including charging and discharging, to ensure the battery’s health and deliver the best possible energy to the car. To evaluate the battery’s health, BMS circuit tracking keeps track of important parameters like voltage, current, and temperature levels. Data can be logged remotely with IoT, simplifying control over battery monitoring.
  1. Shared mobility: With rapid urbanization and the concerns that follow, the need for car sharing has become apparent. These services make it simpler for people to commute while also reducing traffic congestion, air pollution, and carbon emissions by providing affordable, practical, and sustainable mobility options.

Source: McKinsey and Company

One notable development in 2023 is micro transit. These small, on-demand shuttle services can be called using a mobile app. Although most micro vehicles were initially privately owned as their largest market was the European Union and China, it is gaining more popularity at the global level. 

Key Takeaway:

2023 will be an exhilarating year for mobility, with many developments in electric and autonomous vehicles, MaaS, shared mobility, and the IoT. These trends are set to shape the way people move around cities and offer a more efficient, sustainable, and personalized travel experience. With the Union Budget facilitating subsidy extension of batteries and reduction in customs duty on lithium cells, electric vehicles will see a rise in production as well as consumption. But how businesses will create better customer experiences for the next-gen customers, is something that we would find out soon. 

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Empowering Frontline Healthcare Sales Teams with Mobile-First Tools

In healthcare, field sales is more than just hitting quotas—it’s about navigating a complex stakeholder ecosystem that spans hospitals, clinics, diagnostics labs, and pharmacies. Reps are expected to juggle compliance, education, and relationship-building—all on the move.

But, traditional systems can’t keep up. 

Only 28% of a rep’s time is spent selling; the rest is lost to administrative tasks, CRM updates, and fragmented workflows.

Salesforce, State of Sales 2024

This is where mobile-first sales apps in healthcare are changing the game—empowering sales teams to work smarter, faster, and more compliantly.

The Real Challenges in Traditional Field Sales

Despite their scale, many healthcare sales teams still rely on outdated tools that drag down performance:

  • Paper-based reporting: Slows down data consolidation and misses real-time insights
  • Siloed CRMs: Fragmented systems lead to broken workflows

According to a study by HubSpot, 32% of reps spend at least an hour per day just entering data into CRMs.

  • Managing Visits: Visits require planning, which may involve a lot of stress since doctors have a busy schedule, making it difficult for sales reps to meet them.
  • Inconsistent feedback loops: Managers struggle to coach and support reps effectively
  • Compliance gaps: Manual processes are audit-heavy and unreliable

These issues don’t just affect productivity—they erode trust, delay decisions, and increase revenue leakage.

What a Mobile-First Sales App in Healthcare Should Deliver

According to Deloitte’s 2025 Global Healthcare Executive Outlook, organizations are prioritizing digital tools to reduce burnout, drive efficiency, and enable real-time collaboration. A mobile-first sales app in healthcare is a critical part of this shift—especially for hybrid field teams dealing with fragmented systems and growing compliance demands.

Core Features of a Mobile-First Sales App in Healthcare

1. Smart Visit Planning & Route Optimization

Field reps can plan high-impact visits, reduce travel time, and log interactions efficiently. Geo-tagged entries ensure field activity transparency.

2. In-App KYC & E-Detailing

According to Viseven, over 60% of HCPs prefer on-demand digital content over live rep interactions, and self-detailing can increase engagement up to 3x compared to traditional methods.
By enabling self-detailing within the mobile app, reps can deliver compliance-approved content, enable interactive, personalized detailing during or after HCP visits, and give HCPs control over when and how they engage.

3. Real-Time Escalation & Commission Tracking

Track escalation tickets and incentive eligibility on the go, reducing back-and-forth and improving rep satisfaction.

4. Centralized Knowledge Hub

Push product updates, training videos, and compliance checklists—directly to reps’ devices. Maintain alignment across distributed teams. 

5. Live Dashboards for Performance Tracking

Sales leaders can view territory-wise performance, rep productivity, and engagement trends instantly, enabling proactive decision-making.

Case in Point: Digitizing Sales for a Leading Pharma Firm

Mantra Labs partnered with a top Indian pharma firm to streamline pharmacy workflows inside their ecosystem. 

The Challenge:

  • Pharmacists were struggling with operational inefficiencies that directly impacted patient care and satisfaction. 
  • Delays in prescription fulfillment were becoming increasingly common due to a lack of real-time inventory visibility and manual processing bottlenecks. 
  • Critical stock-out alerts were either missed or delayed, leading to unavailability of essential medicines when needed. 
  • Additionally, communication gaps between pharmacists and prescribing doctors led to frequent clarifications, rework, and slow turnaround times—affecting both speed and accuracy in dispensing medication. 

These challenges not only disrupted the pharmacy workflow but also created a ripple effect across the wider care delivery ecosystem.

Our Solution:

We designed a custom digital pharmacy module with:

  • Inventory Management: Centralized tracking of sales, purchases, returns, and expiry alerts
  • Revenue Snapshot: Real-time tracking of dues, payments, and cash flow
  • ShortBook Dashboard: Stock views by medicine, distributor, and manufacturer
  • Smart Reporting: Instant downloadable reports for accounts, stock, and sales

Business Impact:

  • 2x faster prescription fulfillment, reducing wait times and improving patient experience
  • 27% reduction in stock-out incidents through real-time alerts and inventory visibility
  • 81% reduction in manual errors, thanks to automation and real-time dashboards
  • Streamlined doctor-pharmacy coordination, leading to fewer clarifications and faster dispensing

Integration Is Key

A mobile-first sales app in healthcare is as strong as the ecosystem it fits into. Mantra Labs ensures seamless integration with:

  • CRM systems for lead and pipeline tracking
  • HRMS for leave, attendance, and performance sync
  • LMS to deliver ongoing training
  • Product Catalogs to support detailing and onboarding

Ready to Empower Your Sales Teams?

From lead capture to conversion, Mantra Labs helps you automate, streamline, and accelerate every step of the sales journey. 

Whether you’re managing field agents, handling complex product configurations, or tracking customer interactions — we bring the tech & domain expertise to cut manual effort and boost productivity.

Let’s simplify your sales workflows. Book a quick call.

Further Reading: How Smarter Sales Apps Are Reinventing the Frontlines of Insurance Distribution

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