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Growing Demand for Cyber Insurance in India

By :
3 minutes, 36 seconds read

The COVID-19 pandemic has disrupted organisational functioning and intensified technological and financial risks. There has been an increase in internet usage as people are working from home, thus increasing the chances of cyber-crime. According to ICICI Lombard General Insurance, in the third week of June, hackers in China made 40,300 cyber attacks on India that were facilitated by COVID-19 scams. Considering the delicate situation rising from the work from home policies permitted by organizations, this is indeed the time for people to remain alert. Earlier cyber-security insurance was primarily accepted by corporate which are now being increasingly demanded by retail customers and individuals working from home.

Increase in Cyber Risks

Employees working from home have started their inquiry for cyber insurance. As companies are permitting work from home, individual policy for cyber insurance is likely to get established soon. Few common cyber risks include malware attack, phishing, spoofing, and identity theft, among others. Employees remotely logging in are making it easier for cyber criminals to conceal themselves while attempting to access systems with personal and sensitive data. Owing to the pandemic, the hackers are exploiting the current situation by luring people into clicking links containing malicious payloads. Some possible threats can be:

  1. Use of COVID-19 as a subject to carry out phishing,
  2. Malware distribution can be done through coronavirus themed lures,
  3. Registration of domain names having words related to coronavirus or COVID-19.

Growing Demand for Cyber Insurance

Increasing digitalization by businesses, rise in awareness of cyber security, uneasiness regarding the implications of GDPR and India’s Personal Data Protection Bill have led various companies to consider buying insurance. Demand for cyber retail cover is likely to come from millennial as they are the most internet savvy. In 2018, DSCI observed a 40% increase in cyber-security insurance purchase in India. The cyber insurance market is expected to grow globally at a CAGR of 27% from INR 29,400 in 2017 to INR 1.59 lakh crore in 2024.

The Chief Technical Officer of Bajaj Allianz General Insurance Sasikumar Adidamu said that as work from home has led employees to use their own home system, they might not necessarily have the kind of firewall that is present in the office system. They are expecting a demand for insurance as surge in internet usage has increased the likeliness of cyber fraud incidents. Bajaj Allianz General Insurance has not only witnessed a surge in inquiries, but has also been approached by companies to increase the limit of cyber cover as they are now experiencing the possibility of future cyber risks. ICICI Lombard that earlier used to get enquiries from BFSI and IT companies, is now getting contacted by various sectors like education, SMEs and hospitality. IT, telecom, e-wallet service providers, telecom, banks, financial institutions have majorly demanded for cyber security as they handle a large amount of data. But lately traditional manufacturing and infrastructure companies have begun to demand as well. 

Insurance companies offering cyber insurance 

  1. Bajaj Allianz: Bajaj Allianz started retail cyber security in the end of 2017. They have seen a CAGR of approximately 50 percent in premium in its cyber insurance portfolio. They provide cover against identity theft, phishing, Email spoofing, cyber extortion, media liability, and malware attacks, among others. 
  2. ICICI Lombard: they provide protection against cyber and digital risks that result in financial loss. The Retail Cyber Liability Insurance policy by ICICI will provide cover against cyber bullying, malware intrusion, and cyber extortion, among others. It also covers ‘individual lost wages’ and ‘reputation injury’. 
  3. HDFC Ergo: they cover all the devices under a single insurance plan. Regardless of the age of the children, their policy covers the whole family from cyber crimes. It provides protection against phishing, email spoofing, and damage to e-reputation.   

Conclusion

Cyber insurance has a huge potential in mitigating cyber loss. As several insurance companies are providing policies that cover an entire family and protection against damage to e-reputation, it plays a significant role in protecting against cyber crime. As the ‘better normal’ is witnessing employees comfortably working from home, growth in demand for insurance is certain as a huge amount of sensitive data is being handled remotely.

Further reading:

  1. Contactless Solutions in Insurance
  2. The CIO guide to keeping operations up during pandemics
  3. COVID-19 Lockdown Effects: A Paradigm Shift in Indian Edtech
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The Pet Tech Boom You Can’t Ignore: How Smart Devices Are Revolutionizing Pet Care

By :

What’s your first thought when you see a puppy strutting around in a tiny sweater or hear about luxury pet spas? Maybe, “That’s adorable!” or “Why don’t I have that life?” And let’s be honest—some pets have social media accounts with better engagement than most of us. Beyond the cuteness, these trends signal a deeper shift. The global pet care market is booming, with India’s pet Industry alone hitting $3.20 billion. It’s the age of pet tech, Today, pets are family—sharing our homes, routines, and emotional lives. 

It’s not just technology for convenience’s sake, these innovations address real pain points. By solving pet-owner concerns, pet tech transforms pet care into a proactive, data-driven, and deeply connected experience.

Innovations Driving the Pet Tech Revolution

Here’s how technology is reshaping the industry:

  1. AI-Powered Insights
    AI doesn’t just automate, it learns. Devices now recognize pet behavioral patterns of the pets to make personalized recommendations, whether it’s switching a pet’s diet or alerting owners to early signs of illness. 
  2. Wearable Tech
    These aren’t just GPS trackers; they’re fitness and health monitors for pets. From tracking activity levels to monitoring heart rates, wearable technology for pets is becoming an essential tool for modern pet parents. For instance, a dog recovering from surgery can wear a tracker to alert you if they’re too active, preventing injury.
  3. Smart Devices
    Automating routine tasks like feeding, watering, and waste management frees up time while ensuring your pet’s basic needs are met. Think smart pet feeders that portion meals based on your pet’s diet plan or self-cleaning litter boxes that operate automatically after every use.
  4. Telemedicine Platforms
    Virtual vet consultations are game-changers, especially in urban areas where time and traffic are challenges. Imagine spotting unusual behavior in your cat and connecting with a veterinarian online instantly through video for advice.
  5. Interactive Gadgets
    Smart pet toys and cameras aren’t just fun—they address pet anxiety, loneliness, and boredom. Treat-dispensing cameras let you check in on your dog and reward them with a snack while you’re away.

Startups: The Powerhouses of Pet Tech Innovation

Pet tech’s meteoric rise is fueled by ingenious startups redefining what’s possible:

  • Pet Wireless: Tailio, their health monitoring platform, combines non-wearable sensing devices, cloud-based analytics, and a mobile app. It empowers pet owners with insights and helps vets deliver superior care.
  • Dinbeat: This startup specializes in wearable tech for pets, offering devices that remotely monitor vital signs. Alerts via a mobile app ensure timely intervention.
  • Obe: By harnessing real-time consumption data, Obe’s digital wellness platform allows pet owners to make informed health and nutrition decisions. Early diagnosis capabilities are a game-changer.
  • Scollar: Their full-stack platform integrates a modular smart collar, mobile app, and cloud data service. Scollar offers comprehensive solutions for managing pet and livestock health.
  • Mella Pet Care: Known for its AI-assisted, non-rectal thermometer, Mella provides fast and non-invasive temperature readings. Its seamless integration with apps and patient management systems enhances diagnostics.

Globally, the pet tech industry is riding a wave of growth, driven by innovation and shifting consumer behaviors: Market reports predict continued expansion, highlighting the rise in demand for smart pet care solutions and personalized offerings.

Conclusion: A Revolution in the Making

Pet care technology is transforming, blending tradition with technology to create a seamless and smarter experience. As brick-and-mortar pet stores evolve with online conveniences like home delivery and smart pet toys become everyday essentials, the possibilities of pet tech are redefining what it means to care for our furry companions. Advanced analytics now tailor diets, grooming, and preventive care, ensuring our pets get the attention they deserve.

Yet, amidst all the innovation, the essence of pet care remains rooted in love, connection, and trust. While gadgets can simplify tasks, they can never replace the joy of a wagging tail, the warmth of a purr, or the bond that comes from shared moments. As we embrace this technological revolution in pet care, we must also prioritize ethical innovation—where privacy, security, and empathy lead the way.

At Mantra Labs, we are committed to building solutions that empower pet parents without compromising the human-animal bond.

The pet tech revolution isn’t just about innovation—it’s about elevating how we care for our pets, ensuring they live happier, healthier, and more connected lives. Whether you’re a pet parent, an industry leader, or simply curious about the future, one thing is clear: our pets aren’t just part of our lives; they’re part of our hearts. And with technology, we can give them the care they truly deserve.

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