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Google for India- Key Takeaways

3 minutes, 33 seconds read

On the 19th of September, India saw the tech giant go all ‘desi’ at the Google for India event 2019. Initiated in the year 2015 the event has ever since introduced features that cater to the Indian masses. From bringing support for various Indic languages onto a number of platforms such as Search, Lens and Bolo; to announcing a new artificial intelligence (AI) based lab in India. Google for India event 2019, saw the company announcing new products and initiatives that are designed specifically for the Indian users. 

In addition to this, Google also introduced products and initiatives – such as the Digital Payment Abhiyan and the Vodafone-Idea Phone Line. This would eventually connect more people, especially the ones who are not adept at using technology and live in remote areas that lack internet connectivity.

In this blog, let’s have a brush up on all the updates that Google had announced at it’s Google for India event.

7 key takeaways of Google for India event

Google Research India

At the fifth edition of its annual Google for India event, Google announced that it is setting up a research lab focused on artificial intelligence (AI) and its applications in India. Google’s Bengaluru based AI lab, led by Dr Manish Gupta, will focus on two things. Firstly, on the advancement of Computer Science research in India, where it will focus on Machine Learning, Computer Vision, Languages, Speech, Systems, and other related areas. Secondly, it will focus on applying this research to tackle big problems in areas relating to healthcare, agriculture, and education.

Google Pay goes big

Google announced a new Jobs platform that focuses on entry-level jobs that are not easily discoverable online and are often filled via offline channels and backroom hiring centres. It uses Google’s machine learning-based matching algorithm to recommend the best job; scheduling the interview and communicating with their potential employer. As an added bonus, it also has a free CV builder tool.

Google India also launched a special version of Google Pay, Google Pay Business, for merchants. It would enable hassle-free digital payments for small merchants and storefronts. 

Language decoupling & Interpreter mode in Google Assistant

Now Google Assistant supports a total of nine Indian languages. Being available on all Android, Android Go and KaiOs devices, users will now be able to use a local language simply by saying – “Hey Google, talk to me in Hindi”

Google assistant in google for india key takeaways

Google Assistant will now be able to act as a real-time interpreter between two people who don’t speak the same language. To launch the interpreter mode, all users need to say is – “OK Google, help me speak in Hindi“. This feature will be available on Android and Android Go phones in India in the coming months.

Free public Wi-Fi

“With Google’s ongoing commitment to improving access beyond train stations to villages across India, we have partnered with BSNL to bring fast, reliable and secure public WiFi to villages in Gujarat, Bihar and Maharashtra,” Caesar Sen Gupta, Vice-President, Next Billion Users Initiative and Payments said at the Google for India event while making the announcement.

Taking its Google Station program a step further; Google today announced a partnership with BSNL as a part of which it would provide high-speed public WiFi to villages in Gujarat, Bihar and Maharashtra that are yet to get Wi-Fi connectivity.

Vodafone-Idea Phone Line

Google is partnering with Vodafone-Idea to bring Google Assistant to people in areas with poor internet connectivity. Vodafone users who are still using 2G networks can now call a toll-free number – 000-800-9191-000 – to ask their queries to Google; which would then answer them actively.

Discover gets 7 new languages

Google introduced support for seven different Indian languages in the Discover section of its Google app. This includes — Tamil, Telugu, Bengali, Gujarati, Marathi, Kannada, Malayalam. Support for Oriya, Urdu, Punjabi will be made available in the coming months.

Lens gets smarter and better

Users will be able to translate a road sign or a poster or a menu by taking a photo. They can tap on the translate button and select their prefered language. Using Google Lens users can now tap on a word and launch Search directly to look for the details.

Google Lens users can now tap on a word and launch Search directly to look for the details.

How do you think Google’s new direction would affect the users?
Let us know by commenting, or drop us a Hi at hello@mantralabsglobal.com


Stay tuned for more such industrial event snapshots. 

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Why Netflix Broke Itself: Was It Success Rewritten Through Platform Engineering?

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Let’s take a trip back in time—2008. Netflix was nothing like the media juggernaut it is today. Back then, they were a DVD-rental-by-mail service trying to go digital. But here’s the kicker: they hit a major pitfall. The internet was booming, and people were binge-watching shows like never before, but Netflix’s infrastructure couldn’t handle the load. Their single, massive system—what techies call a “monolith”—was creaking under pressure. Slow load times and buffering wheels plagued the experience, a nightmare for any platform or app development company trying to scale

That’s when Netflix decided to do something wild—they broke their monolith into smaller pieces. It was microservices, the tech equivalent of turning one giant pizza into bite-sized slices. Instead of one colossal system doing everything from streaming to recommendations, each piece of Netflix’s architecture became a specialist—one service handled streaming, another handled recommendations, another managed user data, and so on.

But microservices alone weren’t enough. What if one slice of pizza burns? Would the rest of the meal be ruined? Netflix wasn’t about to let a burnt crust take down the whole operation. That’s when they introduced the Circuit Breaker Pattern—just like a home electrical circuit that prevents a total blackout when one fuse blows. Their famous Hystrix tool allowed services to fail without taking down the entire platform. 

Fast-forward to today: Netflix isn’t just serving you movie marathons, it’s a digital powerhouse, an icon in platform engineering; it’s deploying new code thousands of times per day without breaking a sweat. They handle 208 million subscribers streaming over 1 billion hours of content every week. Trends in Platform engineering transformed Netflix into an application dev platform with self-service capabilities, supporting app developers and fostering a culture of continuous deployment.

Did Netflix bring order to chaos?

Netflix didn’t just solve its own problem. They blazed the trail for a movement: platform engineering. Now, every company wants a piece of that action. What Netflix did was essentially build an internal platform that developers could innovate without dealing with infrastructure headaches, a dream scenario for any application developer or app development company seeking seamless workflows.

And it’s not just for the big players like Netflix anymore. Across industries, companies are using platform engineering to create Internal Developer Platforms (IDPs)—one-stop shops for mobile application developers to create, test, and deploy apps without waiting on traditional IT. According to Gartner, 80% of organizations will adopt platform engineering by 2025 because it makes everything faster and more efficient, a game-changer for any mobile app developer or development software firm.

All anybody has to do is to make sure the tools are actually connected and working together. To make the most of it. That’s where modern trends like self-service platforms and composable architectures come in. You build, you scale, you innovate.achieving what mobile app dev and web-based development needs And all without breaking a sweat.

Source: getport.io

Is Mantra Labs Redefining Platform Engineering?

We didn’t just learn from Netflix’s playbook; we’re writing our own chapters in platform engineering. One example of this? Our work with one of India’s leading private-sector general insurance companies.

Their existing DevOps system was like Netflix’s old monolith: complex, clunky, and slowing them down. Multiple teams, diverse workflows, and a lack of standardization were crippling their ability to innovate. Worse yet, they were stuck in a ticket-driven approach, which led to reactive fixes rather than proactive growth. Observability gaps meant they were often solving the wrong problems, without any real insight into what was happening under the hood.

That’s where Mantra Labs stepped in. Mantra Labs brought in the pillars of platform engineering:

Standardization: We unified their workflows, creating a single source of truth for teams across the board.

Customization:  Our tailored platform engineering approach addressed the unique demands of their various application development teams.

Traceability: With better observability tools, they could now track their workflows, giving them real-time insights into system health and potential bottlenecks—an essential feature for web and app development and agile software development.

We didn’t just slap a band-aid on the problem; we overhauled their entire infrastructure. By centralizing infrastructure management and removing the ticket-driven chaos, we gave them a self-service platform—where teams could deploy new code without waiting in line. The results? Faster workflows, better adoption of tools, and an infrastructure ready for future growth.

But we didn’t stop there. We solved the critical observability gaps—providing real-time data that helped the insurance giant avoid potential pitfalls before they happened. With our approach, they no longer had to “hope” that things would go right. They could see it happening in real-time which is a major advantage in cross-platform mobile application development and cloud-based web hosting.

The Future of Platform Engineering: What’s Next?

As we look forward, platform engineering will continue to drive innovation, enabling companies to build scalable, resilient systems that adapt to future challenges—whether it’s AI-driven automation or self-healing platforms.

If you’re ready to make the leap into platform engineering, Mantra Labs is here to guide you. Whether you’re aiming for smoother workflows, enhanced observability, or scalable infrastructure, we’ve got the tools and expertise to get you there.

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