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Pushing the Envelope on ICR Accuracy in Hand-written Forms

5 minutes, 6 seconds read

The need for and consequently the number of solutions for reading hand-written forms in an automated manner has been on a rise for as long as one could remember. Almost all businesses to varying degrees utilize paper-based forms that are filled by customers by hand. Most if not all of these businesses convert this handwritten information into the digital format. Depending on the technological sophistication or the size of the business this digitization might be done manually by one or more data entry specialists or through an automated solution. 

It’s easy to see how the manual route may not be an ideal solution for medium or large-sized business. Some of the apparent drawbacks of manual document processing are:

  1. The cost of having data entry specialists quickly add up as more documents need to be digitized necessitating adding more resources.
  2. Manual data entry is a slow process.
  3. Manual data entry is error-prone and requires a quality inspection which is costly and not fail-proof.

Many businesses have realized this and have transitioned to some form of a partially or fully automated solution to this problem. However, it’s not all rosy for these businesses either. The problems these businesses face is primarily related to the accuracy of the current solutions in the market. 

Shortcomings of Existing Hand-written Document Processing Solutions

The industry average for ICR (Intelligent Character Recognition) accuracy at the character level is about 70% and it will drop significantly if measured at word level which is what matters at the end. Such automation may allow for reducing the number of data entry personnel but with such a low level of accuracy, there will be a need for increased quality check resources, which are often more expensive than data entry resources hence diluting the cost-benefit of automation. Moreover, since the quality check is a slower process than data entry, this kind of automation doesn’t even address the speed problem.

Some of the reasons that result in a low level of accuracy among existing document processing solutions are:

  • Poor form design
  • User input not in line with the format
  • Noisy images
  • Misaligned documents
  • Low-quality scanning of documents
  • Spelling mistakes by the user
  • Overwriting/corrections by user

While we may not have control over some of the above factors such as form design and user input, we can definitely improvise the data extraction models to account for the other factors such as image noise, misalignments, spelling mistakes etc.

Our ICR Solution

The Document Parser solution in FlowMagic provides an intuitive user interface where data can be extracted from any standard form in three easy steps:

Step 1:   The user annotates the form (this is a one-time exercise for each new form) using an easy and intuitive UI. During annotation, each input field can optionally be labelled as mandatory. The user can specify the datatype for each field as alphabets, numeric or checkbox and also set the context for the field e.g. Name, PAN, City, Car Make, Date etc. Once done, the saved template can be used repeatedly for reading forms of the same type as long as there are no changes in the form design. In case of a change, the saved template can be easily modified. 

Step 2:   The user uploads one or more forms and chooses the corresponding template (from previous annotations). The system automatically extracts data from the forms.

Step 3:  The system exports the output in CSV, XML or JSON as desired by the user. If any field was marked as mandatory during annotation, the system also outputs a list of all mandatory fields that are blank.

Salient features of ICR Document Parser

  1. The standard form being annotated can be any number of pages. The input form need not have the same number of pages. If there is a mismatch between the pages in the input form and the template, the system does a matching and runs the data extraction on matching pages only. This also means that the input form need not be sorted correctly.
  2. The system can read handwritten as well as printed forms.
  3. The system corrects for minor misalignments during scanning of documents or documents scanned in the wrong orientation.
  4. The system has inbuilt dictionaries for various contexts such as Name, Cities, States, Countries, PAN, Profession, Marital Status, Relationship, Amount, Car Make, Date, Gender.
  5. The various data types supported by the system are alphabets, numeric, alphanumeric, checkboxes and special characters.
  6. The system corrects user errors or scanning issues by performing data type and dictionary checks (see examples below).
  7. The system checks for mandatory fields to make sure the form is completely filled.

Examples of Data Read/Corrections Made by an ICR

Benefits of ICR

Flexibility – you can annotate a wide variety of forms with complex inputs and data formats using the multiple data types and contexts built into the system.

Speed – Both annotation and data extraction are very user-friendly and fast. The system can extract data from a five-page form in under 30 seconds.

Scalability – The system is highly extensible and once set up for one type of form can easily be scaled for multiple forms or to process documents in bulk of the same format.

Accuracy – The character level accuracy of our model is over 90%. Word level accuracy depends on the form design and quality but in general, varies between 75% and 85%.

Workflow

ICR (Intelligent Character Recognizer) workflow

No matter what solution you use, you can always benefit from these best practices for form design to improve the accuracy of your ICR:

  1. Have all instructions in bold at the top of the form.
  2. Instruct the user to write clearly in block letters as the form will be processed by a machine.
  3. Provide examples of how to enter data wherever there is a scope for confusion.
  4. Instead of providing a free form space for data entry, it provides a clearly marked space with a specific location to enter each character.
  5. The overall space should be large enough to contain the requisite data to avoid user writing outside of this space.
  6. Have enough separation between the space for two fields to avoid overlap.

To learn more about how FlowMagic can improve the accuracy and speed of your document digitization/Intelligent Character Recognition (ICR) or discuss your broader AI goals, please get in touch with us at hello@mantralabsglobal.com

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How Smarter Sales Apps Are Reinventing the Frontlines of Insurance Distribution

The insurance industry thrives on relationships—but it can only scale through efficiency, precision, and timely distribution. While much of the digital transformation buzz has focused on customer-facing portals, the real transformation is happening in the field, where modern sales apps are quietly driving a smarter, faster, and more empowered agent network.

Let’s explore how mobile-first sales enablement platforms are reshaping insurance sales across prospecting, onboarding, servicing, renewals, and growth.

The Insurance Agent Needs More Than a CRM

Today’s insurance agent is not just a policy seller—they’re also a financial advisor, data gatherer, service representative, and the face of the brand. Yet many still rely on paper forms, disconnected tools, and manual processes.

That’s where intelligent sales apps come in—not just to digitize, but to optimize, personalize, and future-proof the entire agent journey.

Real-World Use Cases: What Smart Sales Apps Are Solving

Across the insurance value chain, sales agent apps have evolved into full-service platforms—streamlining operations, boosting conversions, and empowering agents in the field. These tools aren’t optional anymore, they’re critical to how modern insurers perform. Here’s how leading insurers are empowering their agents through technology:

1. Intelligent Prospecting & Lead Management

Sales apps now empower agents to:

  • Prioritize leads using filters like policy type, value, or geography
  • Schedule follow-ups with integrated agent calendars
  • Utilize locators to look for nearby branch offices or partner physicians
  • Register and service new leads directly from mobile devices

Agents spend significantly less time navigating through disjointed systems or chasing down information. With quick access to prioritized leads, appointment scheduling, and location tools—all in one app—they can focus more on meaningful customer interactions and closing sales, rather than administrative overhead.

2. Seamless Policy Servicing, Renewals & Claims 

Sales apps centralize post-sale activities such as:

  • Tracking policy status, premium due date, and claims progress
  • Sending renewal reminders, greetings, and policy alerts in real-time
  • Accessing digital sales journeys and pre-filled forms.
  • Policy comparison, calculating premiums, and submitting documents digitally
  • Registering and monitoring customer complaints through the app itself

Customers receive a consistent and seamless experience across touchpoints—whether online, in-person, or via mobile. With digital forms, real-time policy updates, and instant access to servicing tools, agents can handle post-sale tasks like renewals and claims faster, without paperwork delays—leading to improved satisfaction and higher retention.

3. Remote Sales using Assisted Tools

Using smart tools, agents can:

  • Securely co-browse documents with customers through proposals
  • Share product visualizations in real time
  • Complete eKYC and onboarding remotely.

Agents can conduct secure, interactive consultations from anywhere—sharing proposals, visual aids, and completing eKYC remotely. This not only expands their reach to customers in digital-first or geographically dispersed markets, but also builds greater trust through real-time engagement, clear communication, and a personalized advisory experience—all without needing a physical presence.

4. Real-Time Training, Performance & Compliance Monitoring

Modern insurance apps provide:

  • On-demand access to training material
  • Commission dashboards and incentive monitoring
  • Performance reporting with actionable insights

Field agents gain access to real-time performance insights, training modules, and incentive tracking—directly within the app. This empowers them to upskill on the go, stay motivated through transparent goal-setting, and make informed decisions that align with overall business KPIs. The result is a more agile, knowledgeable, and performance-driven sales force.

5. End-to-End Sales Execution—Even Offline

Advanced insurance apps support:

  • Full application submission, from prospect to payment
  • Offline functionality in low-connectivity zones
  • Real-time needs analysis, quote generation, and e-signatures
  • Multi-login access with secure OTP-based authentication

Even in low-connectivity or remote Tier 2 and 3 markets, agents can operate at full capacity—thanks to offline capabilities, secure authentication, and end-to-end sales execution tools. This ensures uninterrupted productivity, faster policy issuance, and adherence to compliance standards, regardless of location or network availability.

6. AI-Powered Personalization for Health-Linked Products

Some forward-thinking insurers are combining AI with health platforms to:

  • Import real-time health data from fitness trackers or health apps 
  • Offer hyper-personalized insurance suggestions based on lifestyle
  • Enable field agents to tailor recommendations with more context

By integrating real-time health data from fitness trackers and wellness apps, insurers can offer hyper-personalized, preventive insurance products tailored to individual lifestyles. This empowers agents to move beyond transactional selling—becoming trusted advisors who recommend coverage based on customers’ health habits, life stages, and future needs, ultimately deepening engagement and improving long-term retention.

The Mantra Labs Advantage: Turning Strategy into Scalable Execution

We help insurers go beyond surface-level digitization to build intelligent, mobile-first ecosystems that optimize agent efficiency and customer engagement—backed by real-world impact.

Seamless Sales Enablement for Travel Insurance

We partnered with a leading travel insurance provider to develop a high-performance agent workflow platform featuring:

  • Secure Logins: Instant credential-based access without sign-up friction
  • Real-Time Performance Dashboards: At-a-glance insights into daily/monthly targets, policy issuance, and collections
  • Frictionless Policy Issuance: Complete issuance post-payment and document verification
  • OCR Integration: Auto-filled customer details directly from passport scans, minimizing errors and speeding up onboarding

This mobile-first solution empowered agents to close policies faster with significantly reduced paperwork and data entry time—improving agent productivity by 2x and enabling sales at scale.

Engagement + Analytics Transformation for Health Insurance

For one of India’s leading health insurers, we helped implement a full-funnel engagement and analytics stack:

  • User Journey Intelligence: Replaced legacy systems to track granular app behavior—policy purchases, renewals, claims, discounts, and drop-offs. Enabled real-time behavioral segmentation and personalized push/email notifications.
  • Gamified Wellness with Fitness Tracking: Added gamified fitness engagement, with rewards based on step counts and interactive nutrition quizzes—driving repeat app visits and user loyalty.
  • Attribution Tracking: Trace the exact source of traffic—whether it’s a paid campaign, referral program, or organic source—adding a layer of precision to marketing ROI.
  • Analytics: Integrated analytics to identify user interest segments. This allowed for hyper-targeted email and in-app notifications that aligned perfectly with user intent, driving both relevance and response rates.

Whether you’re digitizing field sales, gamifying customer wellness, or fine-tuning your marketing engine, Mantra Labs brings the technology depth, insurance expertise, and user-first design to turn strategy into scalable execution.

If you’re ready to modernize your agent network – Get in touch with us to explore how we can build intelligent, mobile-first tools tailored to your distribution strategy. Just remember, the best sales apps aren’t just tools, they’re growth engines; and field sales success isn’t about more apps. It’s about the right workflows, in the right hands, at the right time.

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