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Cloud Computing Is Reshaping Digital Businesses during Pandemics

6 minutes read

In an ever-changing business climate, especially amid the COVID-19 pandemic waves, it’s imperative for small and medium business owners to be able to access data as and when they need it, regardless of the device they’re on or their physical location. 

Accenture reports that “2020 has been a pivotal year for the cloud as it played a lead role in facilitating remote work solutions. It allowed organizations to fuse existing organizational processes with novel cloud technologies to allow for greater flexibility during these uncertain times. COVID-19 has facilitated a focus on cloud capabilities as companies compete to thrive in this new remote work environment. The cloud has become an essential part of continuing business and is the key to unlocking organizational growth. Worldwide spending on public cloud services is even forecast to grow 18.4 percent in 2021.” 

According to a NASSCOM report, the Indian cloud computing market is currently valued at $2.2 billion with projected growth at 30 percent YOY, expected to reach $7.1 billion by 2022. 

Predictions for cloud computing revenues to 2021 from 451 Research.

A Forrester report titled, Predictions 2021: Cloud Computing Powers Pandemic Recovery, on the other hand, says that “In 2021, cloud will power how companies adapt to the “new, unstable normal.” No one knows how far into 2021 we’ll continue to work from home, shop primarily online, or avoid air travel — but it’s clear that every enterprise must become more agile, responsive, and adaptive than ever before.” 

Source: Forrester.com

With this pandemic and its subsequent lockdown-led change in landscape, businesses are trying to venture out and combine services and technology namely IoT services, Big Data, and cloud computing. According to Financial Express, “cloud computing will play the role of a common workplace for IoT, the source of data and big data as a technology is the analytic platform of the data.”  

Cloud computing has been in use for approximately two decades now, with few early adopters of this technology, however, a large number of businesses continue to operate without it even today. According to a study conducted by the International Data Group, “69% of businesses are already using cloud technology in one capacity or another, and 18% say they plan to implement cloud computing solutions at some point.” 

A Verizon study also showed that 77% of businesses feel cloud technology gives them a competitive advantage, and 16% believe this is a significant advantage. 

Why should small businesses consider cloud computing? 

Network downtime costs more than $10,000 an hour, according to CloudRadar. For most small businesses, investing in robust data recovery would be an ideal yet imperative choice to implement in their regular processes. Due to the scale and expertise of cloud-based services, quick data recovery is also possible for all kinds of data disasters, including being able to remotely wipe data from a lost device. 

CIOinsight.com reported that “Cloud computing, the offloading of company data functions to offsite cloud providers, has been hailed as the tool that enabled the decentralization of business during the COVID economy. It’s also become utterly mainstream in business, with Cisco reporting that 92 percent of data workloads were handled in 2020 by cloud computing. The same report also showed that the United States led the globe in cloud computing workloads.”

As cloud systems have increasingly matured over time, it’s also given way to a consensus on a mixed approach – both public and private – to cloud service-based environments to meet the needs of enterprises. To overcome the challenges posed by either public and private cloud computing services, namely, data security, flexibility, and performance, 82% of enterprises have now taken a hybrid approach to their cloud infrastructure, as per Flexara’s 2021 State of the Cloud report.

Research firm MarketsandMarkets has estimated that the hybrid cloud market will be worth $97 billion by 2023 banking on characteristics such as scalability, cost-efficiency, security, and agility. 

Amazon Web Services (AWS) said that amid the COVID-19 pandemic, there was an evident acceleration in cloud computing adoption and consumer behavior wrt cloud in the country. Mantra Labs, while working with Manipal Hospitals, offered solutions around Server Setup & Deployment; Cloud Monitoring; Database Setup; Load Balancing; and Network Security & Monitoring. These helped with 66% improvement in application performance; 57% reduction in code deployment time; 2x more ROI from continuous delivery. 

Cloud computing is also promoting sustainable practices across organizations given the current state of the environment. Hosting on the cloud is environmentally friendly and results in a lesser carbon footprint.

Cloud-based infrastructures support environmental proactivity; virtual services instead of physical products and hardware; lesser paper waste; optimized energy efficiency; easy work-from-home access and collaboration. 

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Why Netflix Broke Itself: Was It Success Rewritten Through Platform Engineering?

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Let’s take a trip back in time—2008. Netflix was nothing like the media juggernaut it is today. Back then, they were a DVD-rental-by-mail service trying to go digital. But here’s the kicker: they hit a major pitfall. The internet was booming, and people were binge-watching shows like never before, but Netflix’s infrastructure couldn’t handle the load. Their single, massive system—what techies call a “monolith”—was creaking under pressure. Slow load times and buffering wheels plagued the experience, a nightmare for any platform or app development company trying to scale

That’s when Netflix decided to do something wild—they broke their monolith into smaller pieces. It was microservices, the tech equivalent of turning one giant pizza into bite-sized slices. Instead of one colossal system doing everything from streaming to recommendations, each piece of Netflix’s architecture became a specialist—one service handled streaming, another handled recommendations, another managed user data, and so on.

But microservices alone weren’t enough. What if one slice of pizza burns? Would the rest of the meal be ruined? Netflix wasn’t about to let a burnt crust take down the whole operation. That’s when they introduced the Circuit Breaker Pattern—just like a home electrical circuit that prevents a total blackout when one fuse blows. Their famous Hystrix tool allowed services to fail without taking down the entire platform. 

Fast-forward to today: Netflix isn’t just serving you movie marathons, it’s a digital powerhouse, an icon in platform engineering; it’s deploying new code thousands of times per day without breaking a sweat. They handle 208 million subscribers streaming over 1 billion hours of content every week. Trends in Platform engineering transformed Netflix into an application dev platform with self-service capabilities, supporting app developers and fostering a culture of continuous deployment.

Did Netflix bring order to chaos?

Netflix didn’t just solve its own problem. They blazed the trail for a movement: platform engineering. Now, every company wants a piece of that action. What Netflix did was essentially build an internal platform that developers could innovate without dealing with infrastructure headaches, a dream scenario for any application developer or app development company seeking seamless workflows.

And it’s not just for the big players like Netflix anymore. Across industries, companies are using platform engineering to create Internal Developer Platforms (IDPs)—one-stop shops for mobile application developers to create, test, and deploy apps without waiting on traditional IT. According to Gartner, 80% of organizations will adopt platform engineering by 2025 because it makes everything faster and more efficient, a game-changer for any mobile app developer or development software firm.

All anybody has to do is to make sure the tools are actually connected and working together. To make the most of it. That’s where modern trends like self-service platforms and composable architectures come in. You build, you scale, you innovate.achieving what mobile app dev and web-based development needs And all without breaking a sweat.

Source: getport.io

Is Mantra Labs Redefining Platform Engineering?

We didn’t just learn from Netflix’s playbook; we’re writing our own chapters in platform engineering. One example of this? Our work with one of India’s leading private-sector general insurance companies.

Their existing DevOps system was like Netflix’s old monolith: complex, clunky, and slowing them down. Multiple teams, diverse workflows, and a lack of standardization were crippling their ability to innovate. Worse yet, they were stuck in a ticket-driven approach, which led to reactive fixes rather than proactive growth. Observability gaps meant they were often solving the wrong problems, without any real insight into what was happening under the hood.

That’s where Mantra Labs stepped in. Mantra Labs brought in the pillars of platform engineering:

Standardization: We unified their workflows, creating a single source of truth for teams across the board.

Customization:  Our tailored platform engineering approach addressed the unique demands of their various application development teams.

Traceability: With better observability tools, they could now track their workflows, giving them real-time insights into system health and potential bottlenecks—an essential feature for web and app development and agile software development.

We didn’t just slap a band-aid on the problem; we overhauled their entire infrastructure. By centralizing infrastructure management and removing the ticket-driven chaos, we gave them a self-service platform—where teams could deploy new code without waiting in line. The results? Faster workflows, better adoption of tools, and an infrastructure ready for future growth.

But we didn’t stop there. We solved the critical observability gaps—providing real-time data that helped the insurance giant avoid potential pitfalls before they happened. With our approach, they no longer had to “hope” that things would go right. They could see it happening in real-time which is a major advantage in cross-platform mobile application development and cloud-based web hosting.

The Future of Platform Engineering: What’s Next?

As we look forward, platform engineering will continue to drive innovation, enabling companies to build scalable, resilient systems that adapt to future challenges—whether it’s AI-driven automation or self-healing platforms.

If you’re ready to make the leap into platform engineering, Mantra Labs is here to guide you. Whether you’re aiming for smoother workflows, enhanced observability, or scalable infrastructure, we’ve got the tools and expertise to get you there.

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