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Cloud Computing Is Reshaping Digital Businesses during Pandemics

6 minutes read

In an ever-changing business climate, especially amid the COVID-19 pandemic waves, it’s imperative for small and medium business owners to be able to access data as and when they need it, regardless of the device they’re on or their physical location. 

Accenture reports that “2020 has been a pivotal year for the cloud as it played a lead role in facilitating remote work solutions. It allowed organizations to fuse existing organizational processes with novel cloud technologies to allow for greater flexibility during these uncertain times. COVID-19 has facilitated a focus on cloud capabilities as companies compete to thrive in this new remote work environment. The cloud has become an essential part of continuing business and is the key to unlocking organizational growth. Worldwide spending on public cloud services is even forecast to grow 18.4 percent in 2021.” 

According to a NASSCOM report, the Indian cloud computing market is currently valued at $2.2 billion with projected growth at 30 percent YOY, expected to reach $7.1 billion by 2022. 

Predictions for cloud computing revenues to 2021 from 451 Research.

A Forrester report titled, Predictions 2021: Cloud Computing Powers Pandemic Recovery, on the other hand, says that “In 2021, cloud will power how companies adapt to the “new, unstable normal.” No one knows how far into 2021 we’ll continue to work from home, shop primarily online, or avoid air travel — but it’s clear that every enterprise must become more agile, responsive, and adaptive than ever before.” 

Source: Forrester.com

With this pandemic and its subsequent lockdown-led change in landscape, businesses are trying to venture out and combine services and technology namely IoT services, Big Data, and cloud computing. According to Financial Express, “cloud computing will play the role of a common workplace for IoT, the source of data and big data as a technology is the analytic platform of the data.”  

Cloud computing has been in use for approximately two decades now, with few early adopters of this technology, however, a large number of businesses continue to operate without it even today. According to a study conducted by the International Data Group, “69% of businesses are already using cloud technology in one capacity or another, and 18% say they plan to implement cloud computing solutions at some point.” 

A Verizon study also showed that 77% of businesses feel cloud technology gives them a competitive advantage, and 16% believe this is a significant advantage. 

Why should small businesses consider cloud computing? 

Network downtime costs more than $10,000 an hour, according to CloudRadar. For most small businesses, investing in robust data recovery would be an ideal yet imperative choice to implement in their regular processes. Due to the scale and expertise of cloud-based services, quick data recovery is also possible for all kinds of data disasters, including being able to remotely wipe data from a lost device. 

CIOinsight.com reported that “Cloud computing, the offloading of company data functions to offsite cloud providers, has been hailed as the tool that enabled the decentralization of business during the COVID economy. It’s also become utterly mainstream in business, with Cisco reporting that 92 percent of data workloads were handled in 2020 by cloud computing. The same report also showed that the United States led the globe in cloud computing workloads.”

As cloud systems have increasingly matured over time, it’s also given way to a consensus on a mixed approach – both public and private – to cloud service-based environments to meet the needs of enterprises. To overcome the challenges posed by either public and private cloud computing services, namely, data security, flexibility, and performance, 82% of enterprises have now taken a hybrid approach to their cloud infrastructure, as per Flexara’s 2021 State of the Cloud report.

Research firm MarketsandMarkets has estimated that the hybrid cloud market will be worth $97 billion by 2023 banking on characteristics such as scalability, cost-efficiency, security, and agility. 

Amazon Web Services (AWS) said that amid the COVID-19 pandemic, there was an evident acceleration in cloud computing adoption and consumer behavior wrt cloud in the country. Mantra Labs, while working with Manipal Hospitals, offered solutions around Server Setup & Deployment; Cloud Monitoring; Database Setup; Load Balancing; and Network Security & Monitoring. These helped with 66% improvement in application performance; 57% reduction in code deployment time; 2x more ROI from continuous delivery. 

Cloud computing is also promoting sustainable practices across organizations given the current state of the environment. Hosting on the cloud is environmentally friendly and results in a lesser carbon footprint.

Cloud-based infrastructures support environmental proactivity; virtual services instead of physical products and hardware; lesser paper waste; optimized energy efficiency; easy work-from-home access and collaboration. 

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Data Sharing: The Healthcare Superpower You Didn’t Know Was Needed

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Imagine a world where doctors can instantly access a patient’s entire medical history, from birth to the present, with just a few clicks. A world where researchers can rapidly analyze vast digital health records to discover groundbreaking new treatments. This seamless access to information isn’t just a dream—it’s the potential reality of effective data sharing in healthcare.

By breaking down the barriers that currently isolate crucial healthcare data, we can transform patient care, streamline operations, and accelerate medical advancements. The future of healthcare lies in the power of connected information, ensuring that every decision made is informed, accurate, and timely.

Barriers that are hindering Data Sharing in Healthcare

1. Data Silos: Healthcare providers often store patient information in isolated systems that do not communicate with each other. This fragmentation leads to a lack of coordination, duplicated tests, and gaps in patient care.

2. Interoperability Issues: Different healthcare organizations use various electronic health record (EHR) systems like Epic electronic health record, charm electronic health records and Cerner electronic health record, which are not always compatible. This lack of standardization makes it difficult to share data seamlessly across platforms.

3. Privacy and Security Concerns: The healthcare industry handles sensitive patient information. The risk of data breaches and unauthorized access creates reluctance among institutions to share data freely.

4. Regulatory and Compliance Barriers: Strict regulations like HIPAA (Health Insurance Portability and Accountability Act) in the US and GDPR (General Data Protection Regulation) in Europe mandate stringent data protection measures. While these regulations are essential for protecting patient privacy, they can also hinder data sharing.

5. Resistance to Change: The healthcare industry can be slow to adopt new technologies, and some providers may be resistant to changing their workflows to incorporate healthcare data analyst insights and data-sharing solutions data-sharing solutions.

Technological Innovations Transforming Data Sharing in Healthcare

By employing innovative tools and strategies, the industry can close the gap between isolated data systems and foster a more connected, efficient, and secure environment for patient care. Here’s a look at the key technological techniques making this possible:

  1. Interoperability Standards: Technologies like Fast Healthcare Interoperability Resources (FHIR) and Health Level 7 (HL7) are setting the foundation for seamless data exchange between different healthcare systems. These standards ensure that patient information can be shared across platforms without compatibility issues, eliminating data silos and enabling better coordination of care.
  2. Blockchain Technology:  According to a Deloitte report, 55% of healthcare executives consider blockchain a top-five strategic priority for enhancing data integrity and security.Blockchain offers a decentralized, secure way to store and share electronic health records. Its tamper-proof nature ensures that data remains unaltered and trustworthy, which significantly boosts confidence among healthcare providers when sharing sensitive information. This technology is crucial for maintaining the integrity and security of health records. 
  3. Cloud Computing: Cloud-based platforms allow healthcare providers to store and access health records remotely, ensuring that patient information is available to authorized users at any time, from anywhere. This flexibility improves collaboration between different healthcare entities and helps streamline patient care, especially in multi-location healthcare systems.
  4. Artificial Intelligence (AI) and Machine Learning: AI-driven tools are revolutionizing the way healthcare data is processed and shared. These technologies can standardize vast amounts of data, identify patterns, and enable predictive analytics. By automating data sharing and analysis, AI and machine learning reduce the burden on healthcare providers and improve decision-making processes.
  5. Telemedicine and Internet of Things (IoT): The rise of telemedicine and IoT devices has expanded the sources of digital health records. Wearable devices, remote monitoring systems, and telehealth platforms generate valuable patient information that can be shared in real-time with healthcare providers. This continuous flow of data allows for timely interventions and personalized care, bridging the gap between patients and providers.
  6. Health Information Exchanges (HIEs): HIEs facilitate the secure sharing of patient information among different healthcare providers. By connecting various systems, HIEs ensure that patient data is accessible where and when it’s needed, enhancing continuity of care across different providers and locations.
  7. Data Encryption and Anonymization: To address privacy concerns, data encryption and anonymization techniques are used to protect sensitive patient information. These methods ensure that data can be shared securely without compromising patient privacy, balancing the need for data access with stringent privacy regulations.
  8. Standardization of Data Formats: The adoption of standardized data formats, such as FHIR, allows for consistent and seamless data exchange across different platforms. This standardization reduces interoperability issues and ensures that healthcare providers can access and utilize patient data more efficiently.
  9. Collaboration and Partnerships: Collaboration between healthcare providers, technology companies, and regulatory bodies is crucial for overcoming data-sharing challenges. Initiatives like the CommonWell Health Alliance and the Sequoia Project are creating nationwide networks for data sharing, demonstrating the power of partnerships in advancing healthcare technology.
  10. Patient-Centered Approaches: Empowering patients to take control of their own health data is another technique used to bridge the gap. Through patient portals and apps, individuals can access their health records and share them with healthcare providers as needed. This not only improves patient engagement but also ensures that providers have the information they need to deliver optimal care.

Conclusion: The Path Forward

Bridging the data-sharing gap in healthcare is essential for improving patient outcomes, enhancing public health, and advancing medical research. While significant challenges remain, the combination of technological innovations and collaborative efforts is paving the way for a more integrated and efficient healthcare system.

As we continue to adopt and refine these technological techniques with the vision of a fully connected healthcare ecosystem, where data flows freely and securely between stakeholders and becomes increasingly attainable. By embracing these innovations and fostering partnerships, we are setting the stage for a future where healthcare is not only more accessible and personalized but also more proactive in addressing the complex challenges of tomorrow. The path forward is clear: by closing the data-sharing gap, we can unlock the full potential of healthcare and ensure better outcomes for all.

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