Testing is an essential step in any Software Development Life Cycle (SDLC) aimed at confirming the product’s quality and eliminating errors to ensure the final product is free from defects. There are two testing methods: Manual testing and Automation testing. Manual testing involves testers meticulously following a step-by-step process to identify defects in the developed product.

However, this approach often leaves little room for exploratory testing and reporting, particularly when Agile processes show no sign of decline. In contrast, Automation testing relies on predefined actions, produces consistent results, and generates intelligent reports, offering greater efficiency for both the organization and testers.

In this blog, we will delve into the critical decision of choosing the right automation tool. With a plethora of options available in the market, selecting the most suitable tool can be a challenging yet crucial task. We’ll explore the factors to consider and provide insights into some of the best automation tools that cater to web and app testing needs. Whether you’re a seasoned QA professional or a newcomer to the world of test automation, this blog will help you make informed choices, enhancing the effectiveness of your testing efforts. But before we go ahead, let us first understand the basics of automation tools.

Why do we need automation tools?

Automation testing improves the efficiency of testing, ensures accurate results, and expedites the execution speed of time-consuming and repetitive manual tasks. The testing process in the SDLC gets completed with minimal human intervention which leads to faster sharing of results when the build is shared.

What are the benefits of automation?

Automated testing has benefits like higher reliability, availability, productivity, reduced operating costs, and increased performance.

How to choose the right automation tool?

There are many automation testing tools in the market and the new tool gets launched every year, some are open source and some are charged. How to choose the right tool for your project? Below are some tips that can help you make informed decisions:

Determine the scenarios to be automated.
Evaluate and investigate the automation options that suit you the best as per your budget and requirements.
Choose a couple of tools that suit your requirements.
Conduct test trials and choose the best one.
Share the information with the stakeholders and get their consent.
The selection and utilization of the most suitable tool depend on the project’s specific requirements, as there is no universal “best” tool for all projects.

Popular tools in the market

The below-listed tools are some of the best automation tools that can be used for both web and app testing.

Appium

Appium is a common open-source framework and a cross-platform tool that executes the test scripts in multiple platforms like Android, iOS, and Windows using the same API. Additionally, Appium provides support for multiple programming languages and automation testing frameworks, such as Java, JavaScript, Python, PHP, C#, and more.

Using Appium, you can conduct app test automation for the following :

Native mobile apps: These apps are written using Android, iOS, and Windows SDKs installed on the device.
Mobile web apps: Web applications can be opened in mobile web browsers such as Chrome and Safari. Additionally, you can access mobile web applications by utilizing in-app browsers on both Android and iOS platforms.
Hybrid apps: These applications are constructed with a wrapper around a “webview,” which is a native control enabling interaction with web content. You have the option to access hybrid apps either through a physical device or via a browser URL.

KATALON

Katalon Platform is an automation testing software developed by Katalon, Inc. This software is built on top of the open-source automation frameworks Selenium, and Appium with a specialized IDE interface for web, API, mobile, and desktop application testing.

Katalon Studio is a low-code platform that has all-in-one for automation testing for web, API, mobile, and desktop (Windows). This tool has the following features that can help in speeding up the QA:

Powerful Record and Playback: This is the simplest method for generating test cases in automation testing. It records the actions that you perform and converts them into an executable code in the back end. This functionality is particularly useful when the process of identifying objects is laborious and challenging.
Behavior-Driven Development (BDD): BDD is a testing methodology widely used in many agile teams. Katalon Studio supports Cucumber Runner for BDD and seamless integration with Jira.
Smart XPath: When there is an update in the application, it is difficult to fix the element location. Katalon Smart XPath leverages AI to automatically locate web and app elements, making it easier for you to adapt to the frequent changes that accompany each new release.
Smart Wait: This is a newly introduced feature in Katalon Studio 7 that handles the Wait issues in Selenium. With this feature, Katalon Studio will automatically pause until all front-end processes of a web page have been completed before proceeding to the next steps. This ensures uniform execution outcomes and helps QA engineers save considerable time by avoiding unnecessary investigations into false alarms.
Image-based Recognition: This is considered a breakthrough feature in test automation and is under development. In its initial release, end-users will be able to engage with application elements using keywords, eliminating the need to write scripts for element location.
Dual-editor Interface: Katalon Studio offers manual and scripting options allowing automation beginners to commence automation immediately, while also providing automation experts with the capability to create advanced test scripts.

Selenium

Selenium is an open-source framework for a range of tools and libraries that aims at supporting browser automation. It also provides a playback tool for authoring functional tests across most modern web browsers, without the need to learn a test scripting language.

Benefits of Using Selenium:

The Selenium test script can be written in different programming languages like Java, C#, Python, Ruby, PHP, Perl, and JavaScript.
Selenium offers record and playback features with its browser add-on called Selenium IDE
The powerful Selenium WebDriver helps you create the most complex and advanced automation scripts.

TestComplete

TestComplete is a GUI-based test automation tool that can be utilized for most desktop, web, and mobile applications. This tool can be used by both technical and non-technical users.

Features:

Code or codeless test cases are created using record & playback, or script in JavaScript, Python, and VBScript.
Utilizes ML and AI for object recognition.
Supports testing enterprise applications such as SAP, Oracle EBS, and Salesforce.
Parallel execution of UI tests in the cloud or local machine.
Integrates completely with commonly used tools such as CI/CD, test management, issue tracking, and version control, giving you a complete testing lifecycle.

Ranorex Studio

Ranorex Studio is used by many enterprises worldwide as an all-in-one tool for testing desktop, online, and mobile applications.

Features:

This code is easy to use for beginners but very productive for automation QA with a complete IDE and a codeless click-and-go interface.
Reliable Object Identification is possible for web items with modifying IDs. It supports test maintenance by sharing the object repository and code modules.
Customized test reports can be created with the built-in Selenium WebDriver for parallel or distributed test case execution.
The test execution is video recorded which helps to debug the failure test cases without re-running. Also supports commonly used tools like Jenkins, Jira, TestRail, Git, Travis CI, etc.

Kobiton

Kobiton is an AI-driven scriptless automation tool that ensures comprehensive quality and release at speed. this tool easily automates Functional, Performance, Visual, and Compatibility tests.

This testing tool offers codeless capture and runnable automation.
It creates scriptless Appium code
AI-assisted correction
Automated debug detection
Performance Testing
Visual Validation & UX Testing
In-depth session exploration and reporting
Seamless CI/CD integrations
Unlimited user policy with Access to Real devices in the cloud or via on-premises set-ups.

ACCELQ

ACCELQ is also one of the popular AI-powered Codeless Test Automation platforms that runs on the cloud which seamlessly automates Web UI, API, Mobile, and Desktop. Many customers have adopted this tool to speed up their automation as it does 3 times faster automation development and reduces 70% of their maintenance and 50% of cost savings which enables continuous delivery.

Codeless, No vendor lock, Built-in framework
Any browser & OS, cloud-based, actionable reporting
Business process, Automated, Visual, plug & play
Visual test, comprehensive taxonomy, requirement mapping
In-sprint automation, Web-Mobile-API & Desktop

Lamda test

This tool is the most famous automated tool for desktop and web applications. This tool assists the manual and automation cross-browser testing in languages like Java, Python, or Javascript, on a combination of 2000+ desktop and mobile browsers.
Online Browser Compatibility Testing
Test Responsiveness on all Screen Sizes
Inbuilt Issue Tracker
Parallel execution of tests reduces your testing span.
It has remarkable testing for Geo-Targeting, Geo-Blocking, and Geo-Location in over 27 countries, including India, Japan, Canada, the United States, Germany, Australia, and the United Kingdom

Conclusion

Automation testing has become a cornerstone for delivering high-quality products efficiently. It offers the promise of precision, repeatability, and speed that manual testing often struggles to match. However, the success of your automation efforts hinges on selecting the right tool for the job.

As we’ve explored, the process of choosing the appropriate automation tool is multifaceted. It demands a keen understanding of your project’s specific requirements, a consideration of budget constraints, and a careful evaluation of available options. Your choice should ultimately empower your team to efficiently identify defects, enhance software quality, and expedite the delivery of robust, error-free applications. In the end, the right automation tool can be the catalyst for achieving excellence in your testing efforts.

About the Author:

Saranya N S is heading Quality Assurance in Mantra Labs. She has in-depth knowledge of testing automation frameworks and has worked in automation teams in various domains across the IT industry.

Further Reading: How is Automation Testing Effective in Defect-Free Delivery?

In healthcare, field sales is more than just hitting quotas—it’s about navigating a complex stakeholder ecosystem that spans hospitals, clinics, diagnostics labs, and pharmacies. Reps are expected to juggle compliance, education, and relationship-building—all on the move.

But, traditional systems can’t keep up.

Only 28% of a rep’s time is spent selling; the rest is lost to administrative tasks, CRM updates, and fragmented workflows.

— Salesforce, State of Sales 2024

This is where mobile-first sales apps in healthcare are changing the game—empowering sales teams to work smarter, faster, and more compliantly.

The Real Challenges in Traditional Field Sales

Despite their scale, many healthcare sales teams still rely on outdated tools that drag down performance:

Paper-based reporting: Slows down data consolidation and misses real-time insights
Siloed CRMs: Fragmented systems lead to broken workflows

According to a study by HubSpot, 32% of reps spend at least an hour per day just entering data into CRMs.

Managing Visits: Visits require planning, which may involve a lot of stress since doctors have a busy schedule, making it difficult for sales reps to meet them.
Inconsistent feedback loops: Managers struggle to coach and support reps effectively
Compliance gaps: Manual processes are audit-heavy and unreliable

These issues don’t just affect productivity—they erode trust, delay decisions, and increase revenue leakage.

What a Mobile-First Sales App in Healthcare Should Deliver

According to Deloitte’s 2025 Global Healthcare Executive Outlook, organizations are prioritizing digital tools to reduce burnout, drive efficiency, and enable real-time collaboration. A mobile-first sales app in healthcare is a critical part of this shift—especially for hybrid field teams dealing with fragmented systems and growing compliance demands.

Core Features of a Mobile-First Sales App in Healthcare

1. Smart Visit Planning & Route Optimization

Field reps can plan high-impact visits, reduce travel time, and log interactions efficiently. Geo-tagged entries ensure field activity transparency.

2. In-App KYC & E-Detailing

According to Viseven, over 60% of HCPs prefer on-demand digital content over live rep interactions, and self-detailing can increase engagement up to 3x compared to traditional methods.
By enabling self-detailing within the mobile app, reps can deliver compliance-approved content, enable interactive, personalized detailing during or after HCP visits, and give HCPs control over when and how they engage.

3. Real-Time Escalation & Commission Tracking

Track escalation tickets and incentive eligibility on the go, reducing back-and-forth and improving rep satisfaction.

4. Centralized Knowledge Hub

Push product updates, training videos, and compliance checklists—directly to reps’ devices. Maintain alignment across distributed teams.

5. Live Dashboards for Performance Tracking

Sales leaders can view territory-wise performance, rep productivity, and engagement trends instantly, enabling proactive decision-making.

Case in Point: Digitizing Sales for a Leading Pharma Firm

Mantra Labs partnered with a top Indian pharma firm to streamline pharmacy workflows inside their ecosystem.

The Challenge:

Pharmacists were struggling with operational inefficiencies that directly impacted patient care and satisfaction.
Delays in prescription fulfillment were becoming increasingly common due to a lack of real-time inventory visibility and manual processing bottlenecks.
Critical stock-out alerts were either missed or delayed, leading to unavailability of essential medicines when needed.
Additionally, communication gaps between pharmacists and prescribing doctors led to frequent clarifications, rework, and slow turnaround times—affecting both speed and accuracy in dispensing medication.

These challenges not only disrupted the pharmacy workflow but also created a ripple effect across the wider care delivery ecosystem.

Our Solution:

We designed a custom digital pharmacy module with:

Inventory Management: Centralized tracking of sales, purchases, returns, and expiry alerts
Revenue Snapshot: Real-time tracking of dues, payments, and cash flow
ShortBook Dashboard: Stock views by medicine, distributor, and manufacturer
Smart Reporting: Instant downloadable reports for accounts, stock, and sales

Business Impact:

2x faster prescription fulfillment, reducing wait times and improving patient experience
27% reduction in stock-out incidents through real-time alerts and inventory visibility
81% reduction in manual errors, thanks to automation and real-time dashboards
Streamlined doctor-pharmacy coordination, leading to fewer clarifications and faster dispensing

Integration Is Key

A mobile-first sales app in healthcare is as strong as the ecosystem it fits into. Mantra Labs ensures seamless integration with:

CRM systems for lead and pipeline tracking
HRMS for leave, attendance, and performance sync
LMS to deliver ongoing training
Product Catalogs to support detailing and onboarding

Ready to Empower Your Sales Teams?

From lead capture to conversion, Mantra Labs helps you automate, streamline, and accelerate every step of the sales journey.

Whether you’re managing field agents, handling complex product configurations, or tracking customer interactions — we bring the tech & domain expertise to cut manual effort and boost productivity.

Let’s simplify your sales workflows. Book a quick call.

Further Reading: How Smarter Sales Apps Are Reinventing the Frontlines of Insurance Distribution

Choosing the Right Automation Testing Tool: A Guide

Why do we need automation tools?