Imagine this: You walk into a store, ready to drop some serious cash. But the second you ask a question, the salesperson gives you a blank stare. Frustrated, you head online, only to navigate a customer service maze that feels designed by Kafka himself. Does it sound like a customer service nightmare? For Millennials and Gen Z, it’s an all-too-common reality.

These digital natives aren’t waiting around for a subpar experience. They’re a force to be reckoned with, wielding a combined spending power of over $360 billion in the US alone. And guess what? They expect a flawless customer journey, every single time.

Hitting the Gas Pedal on Customer Experience

So, what exactly does a “flawless customer journey” look like for these generations? Here’s the thing: it’s not a one-size-fits-all situation. But some core themes keep popping up.

They crave speed and convenience. Think instant gratification on steroids. Millennials grew up with the internet at their fingertips, and Gen Z never knew a world without it. Waiting on hold for an eternity? Not gonna happen. According to a Zendesk study, 74% of Millennials and Gen Z expect a response to their customer service inquiries within 24 hours
They speak the language of omnichannel. Seamless transitions between online and offline channels are a must. Whether they start their research on a mobile app or finish a purchase in a physical store, the experience should feel unified. 67% of Millennials and Gen Z expect consistent brand messaging across all channels.
Tech is their BFF. Chatbots, self-service portals, and AI-powered recommendations – Millennials and Gen Z embrace technology that empowers them to solve problems on their own terms. But it’s not just about the tech itself; it’s about using it effectively to streamline the customer journey.

Value-Driven Decisions

Beyond the Clicks: Building Loyalty in the Digital Age

It’s not just about speed and efficiency, though. The current generation also values authenticity and transparency. They want to do business with companies that share their values and stand behind their products. A study by Forbes revealed that 88% of Millennials are willing to pay more for brands that are committed to social responsibility.

Savvy Yet Skeptical

These generations are savvy and skeptical. Traditional advertising is often met with distrust, and they are more likely to rely on peer reviews and influencer endorsements. Authenticity is key. They can quickly detect insincerity and are not afraid to call out brands that fall short.

The Data Speaks: Industry Insights

Here are some crucial statistics that shed light on these evolving expectations:

Mobile Commerce: A report by eMarketer shows that 58% of Gen Z and 53% of Millennials use their smartphones for shopping.
Social Media Influence: According to GlobalWebIndex, 68% of Gen Z and 54% of Millennials have purchased a product they discovered on social media.
Customer Experience: A PWC survey revealed that 73% of consumers point to customer experience as an important factor in their purchasing decisions, with Millennials and Gen Z placing the highest importance on this aspect.

Meeting Their Demands

To keep up with these demanding consumers, businesses should optimize the mobile experience, leverage social media for engagement, provide seamless omnichannel integration, emphasize personalization, and demonstrate authenticity through transparent practices.

The Verdict? Millennials and Gen Z are the future, and technology is the key to unlocking their loyalty. By embracing a tech-fueled customer journey, you can ensure your business stays ahead of the curve and thrives in the digital age.

Tech-Powered Success

Ready for a CX transformation, just like Luminaire experienced? Learn how Mantra Labs addressed the challenge of crafting an experiential online catalog for an offline, experience-driven sector. Explore our groundbreaking solution: a bespoke 3D Augmented Reality platform, that facilitates seamless interaction with lighting equipment on any surface, sans markers. Immerse yourself in the Luminaire case study to witness how our innovative AR modeling and interactive product database revolutionized their customer journey. Click here to embark on your CX transformation journey!

If you are building a mobile app or want to enhance your CX for an existing one, you would want to learn more about how at Mantra Labs we can help you leverage technology to cater to Millennials and Gen Z? Click Here to read the full Luminaire case study!

The Pet Tech Boom You Can’t Ignore: How Smart Devices Are Revolutionizing Pet Care

By : Sampada

Published on Jan 22, 2025

Pet Tech Pet Technology

What’s your first thought when you see a puppy strutting around in a tiny sweater or hear about luxury pet spas? Maybe, “That’s adorable!” or “Why don’t I have that life?” And let’s be honest—some pets have social media accounts with better engagement than most of us. Beyond the cuteness, these trends signal a deeper shift. The global pet care market is booming, with India’s pet Industry alone hitting $3.20 billion. It’s the age of pet tech, Today, pets are family—sharing our homes, routines, and emotional lives.

It’s not just technology for convenience’s sake, these innovations address real pain points. By solving pet-owner concerns, pet tech transforms pet care into a proactive, data-driven, and deeply connected experience.

Innovations Driving the Pet Tech Revolution

Here’s how technology is reshaping the industry:

AI-Powered Insights
AI doesn’t just automate, it learns. Devices now recognize pet behavioral patterns of the pets to make personalized recommendations, whether it’s switching a pet’s diet or alerting owners to early signs of illness.
Wearable Tech
These aren’t just GPS trackers; they’re fitness and health monitors for pets. From tracking activity levels to monitoring heart rates, wearable technology for pets is becoming an essential tool for modern pet parents. For instance, a dog recovering from surgery can wear a tracker to alert you if they’re too active, preventing injury.
Smart Devices
Automating routine tasks like feeding, watering, and waste management frees up time while ensuring your pet’s basic needs are met. Think smart pet feeders that portion meals based on your pet’s diet plan or self-cleaning litter boxes that operate automatically after every use.
Telemedicine Platforms
Virtual vet consultations are game-changers, especially in urban areas where time and traffic are challenges. Imagine spotting unusual behavior in your cat and connecting with a veterinarian online instantly through video for advice.
Interactive Gadgets
Smart pet toys and cameras aren’t just fun—they address pet anxiety, loneliness, and boredom. Treat-dispensing cameras let you check in on your dog and reward them with a snack while you’re away.

Startups: The Powerhouses of Pet Tech Innovation

Pet tech’s meteoric rise is fueled by ingenious startups redefining what’s possible:

Pet Wireless: Tailio, their health monitoring platform, combines non-wearable sensing devices, cloud-based analytics, and a mobile app. It empowers pet owners with insights and helps vets deliver superior care.
Dinbeat: This startup specializes in wearable tech for pets, offering devices that remotely monitor vital signs. Alerts via a mobile app ensure timely intervention.
Obe: By harnessing real-time consumption data, Obe’s digital wellness platform allows pet owners to make informed health and nutrition decisions. Early diagnosis capabilities are a game-changer.
Scollar: Their full-stack platform integrates a modular smart collar, mobile app, and cloud data service. Scollar offers comprehensive solutions for managing pet and livestock health.
Mella Pet Care: Known for its AI-assisted, non-rectal thermometer, Mella provides fast and non-invasive temperature readings. Its seamless integration with apps and patient management systems enhances diagnostics.

A Booming Market: Trends and Insights

Globally, the pet tech industry is riding a wave of growth, driven by innovation and shifting consumer behaviors: Market reports predict continued expansion, highlighting the rise in demand for smart pet care solutions and personalized offerings.

Conclusion: A Revolution in the Making

Pet care technology is transforming, blending tradition with technology to create a seamless and smarter experience. As brick-and-mortar pet stores evolve with online conveniences like home delivery and smart pet toys become everyday essentials, the possibilities of pet tech are redefining what it means to care for our furry companions. Advanced analytics now tailor diets, grooming, and preventive care, ensuring our pets get the attention they deserve.

Yet, amidst all the innovation, the essence of pet care remains rooted in love, connection, and trust. While gadgets can simplify tasks, they can never replace the joy of a wagging tail, the warmth of a purr, or the bond that comes from shared moments. As we embrace this technological revolution in pet care, we must also prioritize ethical innovation—where privacy, security, and empathy lead the way.

At Mantra Labs, we are committed to building solutions that empower pet parents without compromising the human-animal bond.

The pet tech revolution isn’t just about innovation—it’s about elevating how we care for our pets, ensuring they live happier, healthier, and more connected lives. Whether you’re a pet parent, an industry leader, or simply curious about the future, one thing is clear: our pets aren’t just part of our lives; they’re part of our hearts. And with technology, we can give them the care they truly deserve.

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Can’t Stop, Won’t Stop: Why Millennials and Gen Z Demand a Flawless Customer Journey