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Bringing Renewable Energy Closer to Consumers in the USA

Renewable energy is becoming an increasingly popular topic in the US. Consumers are taking note of the benefits of renewable energy, such as reduced dependence on fossil fuels, increased efforts toward sustainability, and more cost-effective energy sources.

In a recent survey conducted by FirstNight and Wharton Business School, over 75% GenZ respondents selected a company’s sustainability practices as the key reason to purchase from them as compared to their brand equity. Underlining the insight that the #1 concern for Millenials and GenZ remains climate change and sustainability in this decade. And it continues to shape consumer behavior in the present and future. 

Benefits of Renewable Energy

Renewable energy sources such as wind, solar, and hydropower are among the mainstream energy sources that have found an active consumer base in today’s markets. Combined, these three sources account for more than 25% of the electricity generation capacity in the USA today. And are expected to reach 40% of the USA’s electricity capacity by 2050.

Interestingly, in 2020 renewable energy sources accounted for 12% of the energy consumption by US households. The share has increased yearly, while the reliance on fossil fuels has decreased, with household consumption showing a downward trend.

The environmental benefits of using renewable resources include a reduced carbon footprint, lower waste generation, and decreased depletion of natural resources, among other essential gains. But the economic benefits and ease of access with improved ecosystems, government incentives, tax credits, and digitalization have helped bring these power sources closer to end users.

Challenges of Accessing Renewable Energy in the USA

Despite the increasing popularity of renewable energy sources, some challenges still need to be addressed to make them more accessible to consumers in the USA. These include the need for more infrastructure, the high cost of installation, and the need for consumer awareness. 

Additionally, continued lobbying by fossil fuel giants and recent cases of unreliability with power generation through renewables have been significant hindrances in adopting these sources.

To make clean energy sources more accessible to consumers, a concerted effort from the government and the private sector is needed. It includes providing incentives and subsidies, increasing consumer awareness, and improving the infrastructure for renewable energy sources. Additionally, digitalization and the use of technology can also help make renewable energy sources more accessible to consumers.

The Role of Technology in Connecting Consumers

Technology is the modern-day solution to the chasm of business, human and environmental challenges. 

Several technology companies are helping connect the renewable energy industry with consumers. From providing digital platforms and new business models, aiding consumer awareness with adequate information, and improving user experience across touchpoints – tech companies are enabling the adoption of new energy sources in American households.

In the age of digital-first, information is one of the most potent tools to arm consumers. Companies like Softecks have developed mobile apps with over 20K downloads to educate consumers on renewable resources. Companies like Coursera and edX have also developed several educational courses to help consumers learn about renewable resources.

Websites such as SolarReviews, EnergySage, EIA, and EPA Green Power Pricing help compile information about prices and services across different companies. They are allowing consumers to find lower prices and better services easily.

Several digital companies help green energy companies improve their customer experience. Mantra Labs recently built a digital platform for a USA-based Solar Power company to help them visually map solar panels on a customer’s roof through satellite imagery and intuitively designed dashboards. 

Termed one of the most innovative companies in the energy industry, Arcadia offers a subscription-based service that allows customers to access clean energy from local solar projects and wind farms without installing any equipment.

Further, digital companies are also helping bring clean energy offerings to consumers. In India, Mantra Labs developed the mobile application suite for the #1 EV-based shared mobility provider – Yulu. Built from scratch and scaled rapidly, the mobile application saw over 1Mn download and 500K unique users registered in 2019. Global consulting firm McKinsey & Co provide analytics, consulting, and software services to such companies and helps them with their business offerings.

Conclusion

Technology has enabled renewable energy companies to connect more closely with consumers. It has brought more efficient and user-friendly services and better access to information and education about renewable resources. Renewable energy companies can now provide more comprehensive services to their customers through mobile apps, websites, and digital platforms. These technological developments have enabled the renewable energy industry to become more accessible to consumers and have helped the industry make significant strides toward a greener future. 

Further Reading : Tech Savvy CX-A Game Changer for Solar Industry

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Silent Drains: How Poor Data Observability Costs Enterprises Millions

Let’s rewind the clock for a moment. Thousands of years ago, humans had a simple way of keeping tabs on things—literally. They carved marks into clay tablets to track grain harvests or seal trade agreements. These ancient scribes kickstarted what would later become one of humanity’s greatest pursuits: organizing and understanding data. The journey of data began to take shape.

Now, here’s the kicker—we’ve gone from storing the data on clay to storing the data on the cloud, but one age-old problem still nags at us: How healthy is that data? Can we trust it?

Think about it. Records from centuries ago survived and still make sense today because someone cared enough to store them and keep them in good shape. That’s essentially what data observability does for our modern world. It’s like having a health monitor for your data systems, ensuring they’re reliable, accurate, and ready for action. And here are the times when data observability actually had more than a few wins in the real world and this is how it works

How Data Observability Works

Data observability involves monitoring, analyzing, and ensuring the health of your data systems in real-time. Here’s how it functions:

  1. Data Monitoring: Continuously tracks metrics like data volume, freshness, and schema consistency to spot anomalies early.
  2. Automated data Alerts: Notify teams of irregularities, such as unexpected data spikes or pipeline failures, before they escalate.
  3. Root Cause Analysis: Pinpoints the source of issues using lineage tracking, making problem-solving faster and more efficient.
  4. Proactive Maintenance: Predicts potential failures by analyzing historical trends, helping enterprises stay ahead of disruptions.
  5. Collaboration Tools: Bridges gaps between data engineering, analytics, and operations teams with a shared understanding of system health.

Real-World Wins with Data Observability

1. Preventing Retail Chaos

A global retailer was struggling with the complexities of scaling data operations across diverse regions, Faced with a vast and complex system, manual oversight became unsustainable. Rakuten provided data observability solutions by leveraging real-time monitoring and integrating ITSM solutions with a unified data health dashboard, the retailer was able to prevent costly downtime and ensure seamless data operations. The result? Enhanced data lineage tracking and reduced operational overhead.

2. Fixing Silent Pipeline Failures

Monte Carlo’s data observability solutions have saved organizations from silent data pipeline failures. For example, a Salesforce password expiry caused updates to stop in the salesforce_accounts_created table. Monte Carlo flagged the issue, allowing the team to resolve it before it caught the executive attention. Similarly, an authorization issue with Google Ads integrations was detected and fixed, avoiding significant data loss.

3. Forbes Optimizes Performance

To ensure its website performs optimally, Forbes turned to Datadog for data observability. Previously, siloed data and limited access slowed down troubleshooting. With Datadog, Forbes unified observability across teams, reducing homepage load times by 37% and maintaining operational efficiency during high-traffic events like Black Friday.

4. Lenovo Maintains Uptime

Lenovo leveraged observability, provided by Splunk, to monitor its infrastructure during critical periods. Despite a 300% increase in web traffic on Black Friday, Lenovo maintained 100% uptime and reduced mean time to resolution (MTTR) by 83%, ensuring a flawless user experience.

Why Every Enterprise Needs Data Observability Today

1. Prevent Costly Downtime

Data downtime can cost enterprises up to $9,000 per minute. Imagine a retail giant facing data pipeline failures during peak sales—inventory mismatches lead to missed opportunities and unhappy customers. Data observability proactively detects anomalies, like sudden drops in data volume, preventing disruptions before they escalate.

2. Boost Confidence in Data

Poor data quality costs the U.S. economy $3.1 trillion annually. For enterprises, accurate, observable data ensures reliable decision-making and better AI outcomes. For instance, an insurance company can avoid processing errors by identifying schema changes or inconsistencies in real-time.

3. Enhance Collaboration

When data pipelines fail, teams often waste hours diagnosing issues. Data observability simplifies this by providing clear insights into pipeline health, enabling seamless collaboration across data engineering, data analytics, and data operations teams. This reduces finger-pointing and accelerates problem-solving.

4. Stay Agile Amid Complexity

As enterprises scale, data sources multiply, making Data pipeline monitoring and data pipeline management more complex. Data observability acts as a compass, pinpointing where and why issues occur, allowing organizations to adapt quickly without compromising operational efficiency.

The Bigger Picture:

Are you relying on broken roads in your data metropolis, or are you ready to embrace a system that keeps your operations smooth and your outcomes predictable?

Just as humanity evolved from carving records on clay tablets to storing data in the cloud, the way we manage and interpret data must evolve too. Data observability is not just a tool for keeping your data clean; it’s a strategic necessity to future-proof your business in a world where insights are the cornerstone of success. 

At Mantra Labs, we understand this deeply. With our partnership with Rakuten, we empower enterprises with advanced data observability solutions tailored to their unique challenges. Let us help you turn your data into an invaluable asset that ensures smooth operations and drives impactful outcomes.

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