Artificial Intelligence [AI] is reshaping the e-commerce sector by eliminating many manual processes in the area of promotion, supply chain, and assortments. AI has been a helping hand by making decisions smarter, accurate and real time. The agile, data-driven technology advanced industry could get a boost with the adoption of AI into the system. Identifying patterns, sourcing data from different channels, facial recognition, shopping patterns, media trends and automation of mundane jobs would make e-commerce industry more dynamic, and customer focussed.

Industry expert Gartner predicts – by 2020, 85% of the customer relationship, would be managed without human interaction.

So what are key areas where AI has been hitting hard and providing positive outcomes, let’s explore :-

Offering customer focussed Solution

The critical requirement of any business is “serving the customer needs.” However, with digitization its hard to know them, study their body language or communicate with them. That’s where Artificial Intelligence [AI] comes into the picture. With the help of machine learning and natural language processing, it gets easy to read the movements of the customer, analyze and show them relevant items. One of the best examples is of Pinterest that offers a browser extension and shows similar images with image recognition software. What it helps is narrowing down the search for the user with ease and convenience.

Realigning Sales Strategy

Thanks to software industry we have best in class Sales and marketing Management system and
CRM, but studies have shown that almost 30% of leads are not followed up by the sales team. The system is not equipped to predict or read market sentiments and most importantly realign sales messages in real time. For all of this embedding natural language learning, predictive marketing and analyzing deeply onto the leads would help in realigning sales strategy, thereby empowering speedy resolutions and positive growth for the company.

Bots in touch always

Do you recollect Air India Maharaja Logo? How much warmth it had? Wouldn’t you like to offer your client base the same feeling? A similar experience when they enter your digital store they are greeted with a smile quickly navigated to the section of their choice and offered exactly what they are looking for – be it a product, query resolution, returns or offers. Thanks to chatbots – the computer program that could communicate with human users digitally. Integration of chatbot with social media or shopping cart could be beneficial for the e-commerce industry. A customer could get quick answers to the items added to the shopping cart, be it about warranty details or return policies. Also coupling it with social media like Facebook could help the customer in a situation like payment has been processed but a confirmation email/message was not seen. Chatbots are empowering the e-commerce business with a possibility of real-time interaction and enhancing the customer experience.

Expand Services with IoTs integration

For all the digital stores it’s like a dream come true when conditions like these turn into reality. The smart refrigerator issues a command that eggs are out of stock and need to be replenished places an order with a weekly grocery list to your favorite online grocery store, or the Bose speaker that automatically renews the subscription of amazon prime music. With seamless integration with smart devices, AI could help in building a strong and loyal customer base.

AI is reshaping the online retailers and e-commerce marketing. With brands like Walmart, Amazon and eBay have been at fore frontiers in leveraging the latest technology; the start-ups are now investing in enhancing the productivity of the firm. So experience the AI and take your e-commerce business to the next level.

The Pet Tech Boom You Can’t Ignore: How Smart Devices Are Revolutionizing Pet Care

By : Sampada

Published on Jan 22, 2025

Pet Tech Pet Technology

What’s your first thought when you see a puppy strutting around in a tiny sweater or hear about luxury pet spas? Maybe, “That’s adorable!” or “Why don’t I have that life?” And let’s be honest—some pets have social media accounts with better engagement than most of us. Beyond the cuteness, these trends signal a deeper shift. The global pet care market is booming, with India’s pet Industry alone hitting $3.20 billion. It’s the age of pet tech, Today, pets are family—sharing our homes, routines, and emotional lives.

It’s not just technology for convenience’s sake, these innovations address real pain points. By solving pet-owner concerns, pet tech transforms pet care into a proactive, data-driven, and deeply connected experience.

Innovations Driving the Pet Tech Revolution

Here’s how technology is reshaping the industry:

AI-Powered Insights
AI doesn’t just automate, it learns. Devices now recognize pet behavioral patterns of the pets to make personalized recommendations, whether it’s switching a pet’s diet or alerting owners to early signs of illness.
Wearable Tech
These aren’t just GPS trackers; they’re fitness and health monitors for pets. From tracking activity levels to monitoring heart rates, wearable technology for pets is becoming an essential tool for modern pet parents. For instance, a dog recovering from surgery can wear a tracker to alert you if they’re too active, preventing injury.
Smart Devices
Automating routine tasks like feeding, watering, and waste management frees up time while ensuring your pet’s basic needs are met. Think smart pet feeders that portion meals based on your pet’s diet plan or self-cleaning litter boxes that operate automatically after every use.
Telemedicine Platforms
Virtual vet consultations are game-changers, especially in urban areas where time and traffic are challenges. Imagine spotting unusual behavior in your cat and connecting with a veterinarian online instantly through video for advice.
Interactive Gadgets
Smart pet toys and cameras aren’t just fun—they address pet anxiety, loneliness, and boredom. Treat-dispensing cameras let you check in on your dog and reward them with a snack while you’re away.

Startups: The Powerhouses of Pet Tech Innovation

Pet tech’s meteoric rise is fueled by ingenious startups redefining what’s possible:

Pet Wireless: Tailio, their health monitoring platform, combines non-wearable sensing devices, cloud-based analytics, and a mobile app. It empowers pet owners with insights and helps vets deliver superior care.
Dinbeat: This startup specializes in wearable tech for pets, offering devices that remotely monitor vital signs. Alerts via a mobile app ensure timely intervention.
Obe: By harnessing real-time consumption data, Obe’s digital wellness platform allows pet owners to make informed health and nutrition decisions. Early diagnosis capabilities are a game-changer.
Scollar: Their full-stack platform integrates a modular smart collar, mobile app, and cloud data service. Scollar offers comprehensive solutions for managing pet and livestock health.
Mella Pet Care: Known for its AI-assisted, non-rectal thermometer, Mella provides fast and non-invasive temperature readings. Its seamless integration with apps and patient management systems enhances diagnostics.

A Booming Market: Trends and Insights

Globally, the pet tech industry is riding a wave of growth, driven by innovation and shifting consumer behaviors: Market reports predict continued expansion, highlighting the rise in demand for smart pet care solutions and personalized offerings.

Conclusion: A Revolution in the Making

Pet care technology is transforming, blending tradition with technology to create a seamless and smarter experience. As brick-and-mortar pet stores evolve with online conveniences like home delivery and smart pet toys become everyday essentials, the possibilities of pet tech are redefining what it means to care for our furry companions. Advanced analytics now tailor diets, grooming, and preventive care, ensuring our pets get the attention they deserve.

Yet, amidst all the innovation, the essence of pet care remains rooted in love, connection, and trust. While gadgets can simplify tasks, they can never replace the joy of a wagging tail, the warmth of a purr, or the bond that comes from shared moments. As we embrace this technological revolution in pet care, we must also prioritize ethical innovation—where privacy, security, and empathy lead the way.

At Mantra Labs, we are committed to building solutions that empower pet parents without compromising the human-animal bond.

The pet tech revolution isn’t just about innovation—it’s about elevating how we care for our pets, ensuring they live happier, healthier, and more connected lives. Whether you’re a pet parent, an industry leader, or simply curious about the future, one thing is clear: our pets aren’t just part of our lives; they’re part of our hearts. And with technology, we can give them the care they truly deserve.

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