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Are Wellness & Diagnostic Apps Transforming ‘Patient Experiences’?

The mobile engagement has swiftly risen to one of the top four strategies for delivering next-gen experiences to customers — thanks to the rate of adoption of mobile devices and applications in the last ten years. The rapid growth has prompted organizations to take the mobile-first approach for enhancing the customer’s journey.  The ‘mobile engagement’ market is currently valued at around $6B and is expected to reach $38.7B by 2023, growing at 43.4% CAGR.

The benefits have transcended the initial hype from several years ago, offering deep, yet economical marketing channels across all verticals. Companies are now able to leverage valuable insights into the behaviour of their prime users in order to attract, engage, acquire and retain those most loyal to them.

Mobile apps 

From online retailers to financial services, the agile nature of mobile forces companies to come up with newer ways to service customers ‘on the go’. General health & fitness apps have become a lucrative niche on its own. Many ‘Wellness’ and ‘self-diagnostic’ customer engagement apps have witnessed a soaring trend in usage rates globally. Among a long list of patient engagement approaches, these apps are proving to be effective in improving patient satisfaction and building strong emotional connections with brands.

Intelligently designed, content-rich mobile apps can become important tools for insurers, healthcare providers, and medical diagnostic chains to better their customer experience KPIs.

According to McKinsey, patients across the healthcare and diagnostics spectrum are looking for simple and user-friendly tools from their providers. Nearly 89% of doctors are likely to recommend a mobile healthcare app to patients.


Source: CentricDigital

Why create your own Mobile Apps

  1. Provide compassionate outpatient care 

Apps that capitalise on the quick information-snacking habits of its customers can leverage content-rich apps to help resolve patient doubts and immediate concerns without having to connect to medical staff. Even simple & interactive daily behaviour trackers can provide a sense of comfort and be cared for – without having to expend costly resources — allowing the patient to be able to stay on top of managing their own personal wellness goals.

  1. Prioritize messages the patient receives

Companies can utilize push notification messages to remind patients about appointments, rewards and offers, seasonal immunizations, special promotions, etc. Personalising messages is equally important to delivering truly unique experiences.

  1. Encourage real wellness habits

A user-friendly wellness app might just be the motivation patients need to take accountability for their own health needs. Health Trackers enabled with gamification features allows users to set personalised goals and stay informed about lifestyle habits. Tracking progress and rewarding users for accomplishing personal milestones can help build a wellness-minded community.

Must-have Wellness & Diagnostics App features

  1. Book Appointments for Preventive Health Checkups
  2. Access complete suite of health checkup packages
  3. Know your medicine (get detailed information about your prescriptions)
  4. Get medicines home delivered
  5. Book Lab Tests from Home
  6. Book Tests for family members
  7. Disease-wise test selection
  8. Manage & Download Health Reports at anytime
  9. Monitor & Track Health Parameters over time
  10. Partner Hospital, Lab or Pharmacy Locator
  11. Consult/chat with your Doctors online
  12. Read Regular Health Tips
  13. User-Friendly Health Tracker
  14. Manage exercise, diet, sleep and other lifestyle habits
  15. Seamlessly Integrate with fitness apps
  16. Access certified health coaches
Patient-centric Fitness Trackers UI

Mobile apps are the future of digital services 

The number of mobile apps has grown exponentially in the last few years alone, with more than 200,000 apps available for iOS and Android users today. Patients are willing to engage with applications focused on health and fitness. However, most apps remain under-utilised and have poor engagement, despite the fact that 75% of patients prefer to use and apps from their healthcare provider.

Data-driven customer journeys and better-coordinated workflows have proven to shape better experiences for patients in the health and wellness ecosystem.

Mantra Labs delivered India’s highest-rated customer diagnostics & wellness app, for Religare. If you would like to build your own customised mobile application, reach out to us at hello@mantralabsglobal.com

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Why Netflix Broke Itself: Was It Success Rewritten Through Platform Engineering?

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Let’s take a trip back in time—2008. Netflix was nothing like the media juggernaut it is today. Back then, they were a DVD-rental-by-mail service trying to go digital. But here’s the kicker: they hit a major pitfall. The internet was booming, and people were binge-watching shows like never before, but Netflix’s infrastructure couldn’t handle the load. Their single, massive system—what techies call a “monolith”—was creaking under pressure. Slow load times and buffering wheels plagued the experience, a nightmare for any platform or app development company trying to scale

That’s when Netflix decided to do something wild—they broke their monolith into smaller pieces. It was microservices, the tech equivalent of turning one giant pizza into bite-sized slices. Instead of one colossal system doing everything from streaming to recommendations, each piece of Netflix’s architecture became a specialist—one service handled streaming, another handled recommendations, another managed user data, and so on.

But microservices alone weren’t enough. What if one slice of pizza burns? Would the rest of the meal be ruined? Netflix wasn’t about to let a burnt crust take down the whole operation. That’s when they introduced the Circuit Breaker Pattern—just like a home electrical circuit that prevents a total blackout when one fuse blows. Their famous Hystrix tool allowed services to fail without taking down the entire platform. 

Fast-forward to today: Netflix isn’t just serving you movie marathons, it’s a digital powerhouse, an icon in platform engineering; it’s deploying new code thousands of times per day without breaking a sweat. They handle 208 million subscribers streaming over 1 billion hours of content every week. Trends in Platform engineering transformed Netflix into an application dev platform with self-service capabilities, supporting app developers and fostering a culture of continuous deployment.

Did Netflix bring order to chaos?

Netflix didn’t just solve its own problem. They blazed the trail for a movement: platform engineering. Now, every company wants a piece of that action. What Netflix did was essentially build an internal platform that developers could innovate without dealing with infrastructure headaches, a dream scenario for any application developer or app development company seeking seamless workflows.

And it’s not just for the big players like Netflix anymore. Across industries, companies are using platform engineering to create Internal Developer Platforms (IDPs)—one-stop shops for mobile application developers to create, test, and deploy apps without waiting on traditional IT. According to Gartner, 80% of organizations will adopt platform engineering by 2025 because it makes everything faster and more efficient, a game-changer for any mobile app developer or development software firm.

All anybody has to do is to make sure the tools are actually connected and working together. To make the most of it. That’s where modern trends like self-service platforms and composable architectures come in. You build, you scale, you innovate.achieving what mobile app dev and web-based development needs And all without breaking a sweat.

Source: getport.io

Is Mantra Labs Redefining Platform Engineering?

We didn’t just learn from Netflix’s playbook; we’re writing our own chapters in platform engineering. One example of this? Our work with one of India’s leading private-sector general insurance companies.

Their existing DevOps system was like Netflix’s old monolith: complex, clunky, and slowing them down. Multiple teams, diverse workflows, and a lack of standardization were crippling their ability to innovate. Worse yet, they were stuck in a ticket-driven approach, which led to reactive fixes rather than proactive growth. Observability gaps meant they were often solving the wrong problems, without any real insight into what was happening under the hood.

That’s where Mantra Labs stepped in. Mantra Labs brought in the pillars of platform engineering:

Standardization: We unified their workflows, creating a single source of truth for teams across the board.

Customization:  Our tailored platform engineering approach addressed the unique demands of their various application development teams.

Traceability: With better observability tools, they could now track their workflows, giving them real-time insights into system health and potential bottlenecks—an essential feature for web and app development and agile software development.

We didn’t just slap a band-aid on the problem; we overhauled their entire infrastructure. By centralizing infrastructure management and removing the ticket-driven chaos, we gave them a self-service platform—where teams could deploy new code without waiting in line. The results? Faster workflows, better adoption of tools, and an infrastructure ready for future growth.

But we didn’t stop there. We solved the critical observability gaps—providing real-time data that helped the insurance giant avoid potential pitfalls before they happened. With our approach, they no longer had to “hope” that things would go right. They could see it happening in real-time which is a major advantage in cross-platform mobile application development and cloud-based web hosting.

The Future of Platform Engineering: What’s Next?

As we look forward, platform engineering will continue to drive innovation, enabling companies to build scalable, resilient systems that adapt to future challenges—whether it’s AI-driven automation or self-healing platforms.

If you’re ready to make the leap into platform engineering, Mantra Labs is here to guide you. Whether you’re aiming for smoother workflows, enhanced observability, or scalable infrastructure, we’ve got the tools and expertise to get you there.

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