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Snapshot of Apple’s September Keynote

With the action-packed latest keynote stream at the Steve Jobs theatre, Apple unveiled a smorgasbord of innovation. Starting from the top dog, the new series of iPhone range from the 10.2-inch retina display iPad, the Series 5 Apple Watch to Apple arcade and Apple TV+; CEO Tim Cook got the Apple devotees all worked up at the event.

Unleashing the new range of Apple iPhones:

Featured with an ultra-wide triple camera, a super-powerful bionic A13 chipset with focus on Machine learning across the chip; and 4K video capturing with image stabilization at 60fps; Tim Cook introduced the new iPhone and then handed off to Phil Schiller for the walkthrough.

Starting from a price range of $699 and being available in three variants i.e. iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max, Apple’s new launch took the adherents by the big billow. Losing share to local rivals in China seems to be betting that a lower-price point on its iPhone series and improved marketing can help move the needle. 

Now selfie is a word of the past. With 12 MP slo-mo selfie capture at 120 fps or 4K at 60fps Apple gave the Gen Z a new buzz word, “Slofie”. The sleek compact design with a super retina XDR display makes the phone splash-proof, water-resistant and even dust resistant.

As per critics, the iPhone 11 is somewhat an upgraded version of iPhone XR. How badly do you want to save $100, is the biggest question of the hour.

Apple Watch Series 5:

The redesigned, bigger and smarter upgrade with customisable watch faces of the Apple Watch marks the beginning of the end of the war on bezels. The Apple Watch Series 5 marked the return of ceramic and the introduction of titanium.

Health and fitness are always the major focus, with communications being the minor. Apple in its new launch of smartwatch, besides the always-on retina display and compass, added the feature of a complete fitness band. 

Apple iPad:

Creating more hustle and no hassle for the consumers. Apple launches it’s 10.2- inch retina display iPad with A10 fusion power chip for gaming. Powered by an 8MP back camera and a face time HD cam the new Apple iPad, now has a battery life of 10 hours.

Accessorised with a full-size smart keyboard and an Apple pencil makes it suitable for many productivity tasks from school assignments to official presentations; making it a struggle-free option for every situation.  

Apple Arcade and Apple TV+:

Unlike any other game subscription services, the Apple Arcade comes with more than 100 incredibly exciting new sets of games. Designed by the top innovative developers of the world. With unlimited access to all the games, Apple Arcade is priced at a monthly subscription of only $4.99.

Not much to offer for the mass Indian consumers at the moment; Apple TV+ would be an upcoming  American ad-free subscription, video-on-demand web television service.

TV+ will have far less than the deep catalogues offered by Hulu and Netflix. Though priced at $4.99/month, it will be years before Apple TV+ helps the company’s bottom line. 

Apple’s September event was coupled with some hardware tweaks and surprising price drops.

Let us know what grabbed your attention about this year? 
If you missed the other major events of the year read our snapshots of Facebook F8 2019 and Google i/O 2019.

To know us in person, drop a Hi at hello@mantralabsglobal.com

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Why Netflix Broke Itself: Was It Success Rewritten Through Platform Engineering?

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Let’s take a trip back in time—2008. Netflix was nothing like the media juggernaut it is today. Back then, they were a DVD-rental-by-mail service trying to go digital. But here’s the kicker: they hit a major pitfall. The internet was booming, and people were binge-watching shows like never before, but Netflix’s infrastructure couldn’t handle the load. Their single, massive system—what techies call a “monolith”—was creaking under pressure. Slow load times and buffering wheels plagued the experience, a nightmare for any platform or app development company trying to scale

That’s when Netflix decided to do something wild—they broke their monolith into smaller pieces. It was microservices, the tech equivalent of turning one giant pizza into bite-sized slices. Instead of one colossal system doing everything from streaming to recommendations, each piece of Netflix’s architecture became a specialist—one service handled streaming, another handled recommendations, another managed user data, and so on.

But microservices alone weren’t enough. What if one slice of pizza burns? Would the rest of the meal be ruined? Netflix wasn’t about to let a burnt crust take down the whole operation. That’s when they introduced the Circuit Breaker Pattern—just like a home electrical circuit that prevents a total blackout when one fuse blows. Their famous Hystrix tool allowed services to fail without taking down the entire platform. 

Fast-forward to today: Netflix isn’t just serving you movie marathons, it’s a digital powerhouse, an icon in platform engineering; it’s deploying new code thousands of times per day without breaking a sweat. They handle 208 million subscribers streaming over 1 billion hours of content every week. Trends in Platform engineering transformed Netflix into an application dev platform with self-service capabilities, supporting app developers and fostering a culture of continuous deployment.

Did Netflix bring order to chaos?

Netflix didn’t just solve its own problem. They blazed the trail for a movement: platform engineering. Now, every company wants a piece of that action. What Netflix did was essentially build an internal platform that developers could innovate without dealing with infrastructure headaches, a dream scenario for any application developer or app development company seeking seamless workflows.

And it’s not just for the big players like Netflix anymore. Across industries, companies are using platform engineering to create Internal Developer Platforms (IDPs)—one-stop shops for mobile application developers to create, test, and deploy apps without waiting on traditional IT. According to Gartner, 80% of organizations will adopt platform engineering by 2025 because it makes everything faster and more efficient, a game-changer for any mobile app developer or development software firm.

All anybody has to do is to make sure the tools are actually connected and working together. To make the most of it. That’s where modern trends like self-service platforms and composable architectures come in. You build, you scale, you innovate.achieving what mobile app dev and web-based development needs And all without breaking a sweat.

Source: getport.io

Is Mantra Labs Redefining Platform Engineering?

We didn’t just learn from Netflix’s playbook; we’re writing our own chapters in platform engineering. One example of this? Our work with one of India’s leading private-sector general insurance companies.

Their existing DevOps system was like Netflix’s old monolith: complex, clunky, and slowing them down. Multiple teams, diverse workflows, and a lack of standardization were crippling their ability to innovate. Worse yet, they were stuck in a ticket-driven approach, which led to reactive fixes rather than proactive growth. Observability gaps meant they were often solving the wrong problems, without any real insight into what was happening under the hood.

That’s where Mantra Labs stepped in. Mantra Labs brought in the pillars of platform engineering:

Standardization: We unified their workflows, creating a single source of truth for teams across the board.

Customization:  Our tailored platform engineering approach addressed the unique demands of their various application development teams.

Traceability: With better observability tools, they could now track their workflows, giving them real-time insights into system health and potential bottlenecks—an essential feature for web and app development and agile software development.

We didn’t just slap a band-aid on the problem; we overhauled their entire infrastructure. By centralizing infrastructure management and removing the ticket-driven chaos, we gave them a self-service platform—where teams could deploy new code without waiting in line. The results? Faster workflows, better adoption of tools, and an infrastructure ready for future growth.

But we didn’t stop there. We solved the critical observability gaps—providing real-time data that helped the insurance giant avoid potential pitfalls before they happened. With our approach, they no longer had to “hope” that things would go right. They could see it happening in real-time which is a major advantage in cross-platform mobile application development and cloud-based web hosting.

The Future of Platform Engineering: What’s Next?

As we look forward, platform engineering will continue to drive innovation, enabling companies to build scalable, resilient systems that adapt to future challenges—whether it’s AI-driven automation or self-healing platforms.

If you’re ready to make the leap into platform engineering, Mantra Labs is here to guide you. Whether you’re aiming for smoother workflows, enhanced observability, or scalable infrastructure, we’ve got the tools and expertise to get you there.

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