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Snapshot of Apple’s September Keynote

With the action-packed latest keynote stream at the Steve Jobs theatre, Apple unveiled a smorgasbord of innovation. Starting from the top dog, the new series of iPhone range from the 10.2-inch retina display iPad, the Series 5 Apple Watch to Apple arcade and Apple TV+; CEO Tim Cook got the Apple devotees all worked up at the event.

Unleashing the new range of Apple iPhones:

Featured with an ultra-wide triple camera, a super-powerful bionic A13 chipset with focus on Machine learning across the chip; and 4K video capturing with image stabilization at 60fps; Tim Cook introduced the new iPhone and then handed off to Phil Schiller for the walkthrough.

Starting from a price range of $699 and being available in three variants i.e. iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max, Apple’s new launch took the adherents by the big billow. Losing share to local rivals in China seems to be betting that a lower-price point on its iPhone series and improved marketing can help move the needle. 

Now selfie is a word of the past. With 12 MP slo-mo selfie capture at 120 fps or 4K at 60fps Apple gave the Gen Z a new buzz word, “Slofie”. The sleek compact design with a super retina XDR display makes the phone splash-proof, water-resistant and even dust resistant.

As per critics, the iPhone 11 is somewhat an upgraded version of iPhone XR. How badly do you want to save $100, is the biggest question of the hour.

Apple Watch Series 5:

The redesigned, bigger and smarter upgrade with customisable watch faces of the Apple Watch marks the beginning of the end of the war on bezels. The Apple Watch Series 5 marked the return of ceramic and the introduction of titanium.

Health and fitness are always the major focus, with communications being the minor. Apple in its new launch of smartwatch, besides the always-on retina display and compass, added the feature of a complete fitness band. 

Apple iPad:

Creating more hustle and no hassle for the consumers. Apple launches it’s 10.2- inch retina display iPad with A10 fusion power chip for gaming. Powered by an 8MP back camera and a face time HD cam the new Apple iPad, now has a battery life of 10 hours.

Accessorised with a full-size smart keyboard and an Apple pencil makes it suitable for many productivity tasks from school assignments to official presentations; making it a struggle-free option for every situation.  

Apple Arcade and Apple TV+:

Unlike any other game subscription services, the Apple Arcade comes with more than 100 incredibly exciting new sets of games. Designed by the top innovative developers of the world. With unlimited access to all the games, Apple Arcade is priced at a monthly subscription of only $4.99.

Not much to offer for the mass Indian consumers at the moment; Apple TV+ would be an upcoming  American ad-free subscription, video-on-demand web television service.

TV+ will have far less than the deep catalogues offered by Hulu and Netflix. Though priced at $4.99/month, it will be years before Apple TV+ helps the company’s bottom line. 

Apple’s September event was coupled with some hardware tweaks and surprising price drops.

Let us know what grabbed your attention about this year? 
If you missed the other major events of the year read our snapshots of Facebook F8 2019 and Google i/O 2019.

To know us in person, drop a Hi at hello@mantralabsglobal.com

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Smart Machines & Smarter Humans: AI in the Manufacturing Industry

We have all witnessed Industrial Revolutions reshape manufacturing, not just once, but multiple times throughout history. Yet perhaps “revolution” isn’t quite the right word. These were transitions, careful orchestrations of human adaptation, and technological advancement. From hand production to machine tools, from steam power to assembly lines, each transition proved something remarkable: as machines evolved, human capabilities expanded rather than diminished.

Take the First Industrial Revolution, where the shift from manual production to machinery didn’t replace craftsmen, it transformed them into skilled machine operators. The steam engine didn’t eliminate jobs; it created entirely new categories of work. When chemical manufacturing processes emerged, they didn’t displace workers; they birthed manufacturing job roles. With each advancement, the workforce didn’t shrink—it evolved, adapted, and ultimately thrived.

Today, we’re witnessing another manufacturing transformation on factory floors worldwide. But unlike the mechanical transformations of the past, this one is digital, driven by artificial intelligence(AI) working alongside human expertise. Just as our predecessors didn’t simply survive the mechanical revolution but mastered it, today’s workforce isn’t being replaced by AI in manufacturing,  they’re becoming AI conductors, orchestrating a symphony of smart machines, industrial IoT (IIoT), and intelligent automation that amplify human productivity in ways the steam engine’s inventors could never have imagined.

Let’s explore how this new breed of human-AI collaboration is reshaping manufacturing, making work not just smarter, but fundamentally more human. 

Tools and Techniques Enhancing Workforce Productivity

1. Augmented Reality: Bringing Instructions to Life

AI-powered augmented reality (AR) is revolutionizing assembly lines, equipment, and maintenance on factory floors. Imagine a technician troubleshooting complex machinery while wearing AR glasses that overlay real-time instructions. Microsoft HoloLens merges physical environments with AI-driven digital overlays, providing immersive step-by-step guidance. Meanwhile, PTC Vuforia’s AR solutions offer comprehensive real-time guidance and expert support by visualizing machine components and manufacturing processes. Ford’s AI-driven AR applications of HoloLens have cut design errors and improved assembly efficiency, making smart manufacturing more precise and faster.

2. Vision-Based Quality Control: Flawless Production Lines

Identifying minute defects on fast-moving production lines is nearly impossible for the human eye, but AI-driven computer vision systems are revolutionizing quality control in manufacturing. Landing AI customizes AI defect detection models to identify irregularities unique to a factory’s production environment, while Cognex’s high-speed image recognition solutions achieve up to 99.9% defect detection accuracy. With these AI-powered quality control tools, manufacturers have reduced inspection time by 70%, improving the overall product quality without halting production lines.

3. Digital Twins: Simulating the Factory in Real Time

Digital twins—virtual replicas of physical assets are transforming real-time monitoring and operational efficiency. Siemens MindSphere provides a cloud-based AI platform that connects factory equipment for real-time data analytics and actionable insights. GE Digital’s Predix enables predictive maintenance by simulating different scenarios to identify potential failures before they happen. By leveraging AI-driven digital twins, industries have reported a 20% reduction in downtime, with the global digital twin market projected to grow at a CAGR of 61.3% by 2028

4. Human-Machine Interfaces: Intuitive Control Panels

Traditional control panels are being replaced by intuitive AI-powered human-machine interfaces (HMIs) which simplify machine operations and predictive maintenance. Rockwell Automation’s FactoryTalk uses AI analytics to provide real-time performance analytics, allowing operators to anticipate machine malfunctions and optimize operations. Schneider Electric’s EcoStruxure incorporates predictive analytics to simplify maintenance schedules and improve decision-making.

5. Generative AI: Crafting Smarter Factory Layouts

Generative AI is transforming factory layout planning by turning it into a data-driven process. Autodesk Fusion 360 Generative Design evaluates thousands of layout configurations to determine the best possible arrangement based on production constraints. This allows manufacturers to visualize and select the most efficient setup, which has led to a 40% improvement in space utilization and a 25% reduction in material waste. By simulating layouts, manufacturers can boost productivity, efficiency and worker safety.

6. Wearable AI Devices: Hands-Free Assistance

Wearable AI devices are becoming essential tools for enhancing worker safety and efficiency on the factory floor. DAQRI smart helmets provide workers with real-time information and alerts, while RealWear HMT-1 offers voice-controlled access to data and maintenance instructions. These AI-integrated wearable devices are transforming the way workers interact with machinery, boosting productivity by 20% and reducing machine downtime by 25%.

7. Conversational AI: Simplifying Operations with Voice Commands

Conversational AI is simplifying factory operations with natural language processing (NLP), allowing workers to request updates, check machine status, and adjust schedules using voice commands. IBM Watson Assistant and AWS AI services make these interactions seamless by providing real-time insights. Factories have seen a reduction in response time for operational queries thanks to these tools, with IBM Watson helping streamline machine monitoring and decision-making processes.

Conclusion: The Future of Manufacturing Is Here

Every industrial revolution has sparked the same fear, machines will take over. But history tells a different story. With every technological leap, humans haven’t been replaced; they’ve adapted, evolved, and found new ways to work smarter. AI is no different. It’s not here to take over; it’s here to assist, making factories faster, safer, and more productive than ever.

From AR-powered guidance to AI-driven quality control, the factory floor is no longer just about machinery, it’s about collaboration between human expertise and intelligent systems. And at Mantra Labs, we’re diving deep into this transformation, helping businesses unlock the true potential of AI in manufacturing.

Want to see how AI-powered Augmented Reality is revolutionizing the manufacturing industry? Stay tuned for our next blog, where we’ll explore how AI in AR is reshaping assembly, troubleshooting, and worker training—one digital overlay at a time.

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