AI in Mobile Development

Published on May 7, 2018

Updated on Oct 16, 2019

How hard is it to develop an AI app? – In the realm of AI, it is a constant journey and not a destination. Indeed, AI developers and experts are on a mission of solving the most complex problem – human behaviour. They are on a path to study patterns and produce results that a human being would most likely exhibit.

In the making of all of this fabulous innovation, what kind of challenges does an AI developer face? What are the hindrances in their role? Does AI Development manager approach in a responsible manner? To answer many such question lets dive deep into some of the stories of AI development.

‘AI – Opportunities’ in mobile app development

AI is kind of magic wand to its innovators, true to its nature of being complex it hosts a bunch of opportunities’ for developers to explore the world….

Voice Enablement Helps in understanding customer better and delivering the best

How often have you called up customer care to complain when the internet is not working or DTH not working? The first thing they ask you is – what kind of problem are you facing? While at times the problem is simple, many times the executives try to know the exact steps to reach a particular problem. While manually saying click this, click that could help, voice recognition or voice enablement allows developers in identifying the exact process that was followed.

As the user says OK Google on his phone, followed by instruction check new emails or the weather or the best deal for iPhone, it helps developers in understanding the behaviour of the customers. The kind of apps they use most, what are the instructions provided, what kind of instructions not working. The voice input also helps in understanding customers expectations from an app. I remember when my nephew instructed Google Home “You are useless,” the answer came in was I am sorry to disappoint you, and I would let my engineers know about it.”

Simplifying Complex needs

The most exciting opportunity for an AI app developer is about streamlining complex processes and workflows. Well, indeed otherwise how would the language translation work out? Or how could a chatbot help in resolving human beings technical problems? Or could you fathom of any human being going through thousands of lines of log to look for something suspicious? Or how about commanding Voice assistant to locate the best restaurant near you serving Mediterranean food?

All these are the needs to structure and present data in the simplified form. Thanks to AI app developer.

‘AI – Challenges’ in Mobile App Development

Well, the aim is to simplify lives but what are the challenges faced by developers?

No Standards tools and languages

While Google has launched some of the projects like Teachable Machine and Google AI tools to let users experience how AI works, it is still a challenge for developers to start off. In fact, Quora is flooded with queries like what are the languages or software used to develop an AI app. Many firms use Python due to the benefits it offers but has its limitations like weak in mobile programming and enterprises desktop shops. Similar is the case for other software languages like – Prolog, JAVA, C++ and LISP programming languages for artificial intelligence research

Lots of data create confusion

However, it’s the data that helps in creating the best AI app; the irony is that its also in a massive amount at times challenging to segregate and structure. With big data buzz and data tracking now a trend, developers at times face a hurdle in putting the data sets in a meaningful way.

The new availability and advancement of AI and ML are causing a revolutionary shift in the way that developers, businesses, and users think about intelligent interactions within mobile applications.

The insurance industry thrives on relationships—but it can only scale through efficiency, precision, and timely distribution. While much of the digital transformation buzz has focused on customer-facing portals, the real transformation is happening in the field, where modern sales apps are quietly driving a smarter, faster, and more empowered agent network.

Let’s explore how mobile-first sales enablement platforms are reshaping insurance sales across prospecting, onboarding, servicing, renewals, and growth.

The Insurance Agent Needs More Than a CRM

Today’s insurance agent is not just a policy seller—they’re also a financial advisor, data gatherer, service representative, and the face of the brand. Yet many still rely on paper forms, disconnected tools, and manual processes.

That’s where intelligent sales apps come in—not just to digitize, but to optimize, personalize, and future-proof the entire agent journey.

Real-World Use Cases: What Smart Sales Apps Are Solving

Across the insurance value chain, sales agent apps have evolved into full-service platforms—streamlining operations, boosting conversions, and empowering agents in the field. These tools aren’t optional anymore, they’re critical to how modern insurers perform. Here’s how leading insurers are empowering their agents through technology:

1. Intelligent Prospecting & Lead Management

Sales apps now empower agents to:

Prioritize leads using filters like policy type, value, or geography
Schedule follow-ups with integrated agent calendars
Utilize locators to look for nearby branch offices or partner physicians
Register and service new leads directly from mobile devices

Agents spend significantly less time navigating through disjointed systems or chasing down information. With quick access to prioritized leads, appointment scheduling, and location tools—all in one app—they can focus more on meaningful customer interactions and closing sales, rather than administrative overhead.

2. Seamless Policy Servicing, Renewals & Claims

Sales apps centralize post-sale activities such as:

Tracking policy status, premium due date, and claims progress
Sending renewal reminders, greetings, and policy alerts in real-time
Accessing digital sales journeys and pre-filled forms.
Policy comparison, calculating premiums, and submitting documents digitally
Registering and monitoring customer complaints through the app itself

Customers receive a consistent and seamless experience across touchpoints—whether online, in-person, or via mobile. With digital forms, real-time policy updates, and instant access to servicing tools, agents can handle post-sale tasks like renewals and claims faster, without paperwork delays—leading to improved satisfaction and higher retention.

3. Remote Sales using Assisted Tools

Using smart tools, agents can:

Securely co-browse documents with customers through proposals
Share product visualizations in real time
Complete eKYC and onboarding remotely.

Agents can conduct secure, interactive consultations from anywhere—sharing proposals, visual aids, and completing eKYC remotely. This not only expands their reach to customers in digital-first or geographically dispersed markets, but also builds greater trust through real-time engagement, clear communication, and a personalized advisory experience—all without needing a physical presence.

4. Real-Time Training, Performance & Compliance Monitoring

Modern insurance apps provide:

On-demand access to training material
Commission dashboards and incentive monitoring
Performance reporting with actionable insights

Field agents gain access to real-time performance insights, training modules, and incentive tracking—directly within the app. This empowers them to upskill on the go, stay motivated through transparent goal-setting, and make informed decisions that align with overall business KPIs. The result is a more agile, knowledgeable, and performance-driven sales force.

5. End-to-End Sales Execution—Even Offline

Advanced insurance apps support:

Full application submission, from prospect to payment
Offline functionality in low-connectivity zones
Real-time needs analysis, quote generation, and e-signatures
Multi-login access with secure OTP-based authentication

Even in low-connectivity or remote Tier 2 and 3 markets, agents can operate at full capacity—thanks to offline capabilities, secure authentication, and end-to-end sales execution tools. This ensures uninterrupted productivity, faster policy issuance, and adherence to compliance standards, regardless of location or network availability.

6. AI-Powered Personalization for Health-Linked Products

Some forward-thinking insurers are combining AI with health platforms to:

Import real-time health data from fitness trackers or health apps
Offer hyper-personalized insurance suggestions based on lifestyle
Enable field agents to tailor recommendations with more context

By integrating real-time health data from fitness trackers and wellness apps, insurers can offer hyper-personalized, preventive insurance products tailored to individual lifestyles. This empowers agents to move beyond transactional selling—becoming trusted advisors who recommend coverage based on customers’ health habits, life stages, and future needs, ultimately deepening engagement and improving long-term retention.

The Mantra Labs Advantage: Turning Strategy into Scalable Execution

We help insurers go beyond surface-level digitization to build intelligent, mobile-first ecosystems that optimize agent efficiency and customer engagement—backed by real-world impact.

Seamless Sales Enablement for Travel Insurance

We partnered with a leading travel insurance provider to develop a high-performance agent workflow platform featuring:

Secure Logins: Instant credential-based access without sign-up friction
Real-Time Performance Dashboards: At-a-glance insights into daily/monthly targets, policy issuance, and collections
Frictionless Policy Issuance: Complete issuance post-payment and document verification
OCR Integration: Auto-filled customer details directly from passport scans, minimizing errors and speeding up onboarding

This mobile-first solution empowered agents to close policies faster with significantly reduced paperwork and data entry time—improving agent productivity by 2x and enabling sales at scale.

Engagement + Analytics Transformation for Health Insurance

For one of India’s leading health insurers, we helped implement a full-funnel engagement and analytics stack:

User Journey Intelligence: Replaced legacy systems to track granular app behavior—policy purchases, renewals, claims, discounts, and drop-offs. Enabled real-time behavioral segmentation and personalized push/email notifications.
Gamified Wellness with Fitness Tracking: Added gamified fitness engagement, with rewards based on step counts and interactive nutrition quizzes—driving repeat app visits and user loyalty.
Attribution Tracking: Trace the exact source of traffic—whether it’s a paid campaign, referral program, or organic source—adding a layer of precision to marketing ROI.
Analytics: Integrated analytics to identify user interest segments. This allowed for hyper-targeted email and in-app notifications that aligned perfectly with user intent, driving both relevance and response rates.

Whether you’re digitizing field sales, gamifying customer wellness, or fine-tuning your marketing engine, Mantra Labs brings the technology depth, insurance expertise, and user-first design to turn strategy into scalable execution.

If you’re ready to modernize your agent network – Get in touch with us to explore how we can build intelligent, mobile-first tools tailored to your distribution strategy. Just remember, the best sales apps aren’t just tools, they’re growth engines; and field sales success isn’t about more apps. It’s about the right workflows, in the right hands, at the right time.