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How is AI extending customer support during COVID-19 pandemic

4 minutes, 14 seconds read

With over 3 million confirmed cases of COVID-19 throughout the world and more than 200,000 deaths to date since the first report; coronavirus has spread wreaking havoc on any back-office operation, and more intensely on call centers throughout the globe.

For a couple of years now, organizations have only been theorizing the possibility of AI to enhance customer support. It was always a thing that could wait. However, now AI is proving to be a pressing matter over other priorities, and organizations are ready for widespread development than perhaps assumed.

Improved Customer Satisfaction

From banking to travel to finance; given reduced staffing and limited work-from-home options, the call center agents are overwhelmed by the influx of calls; for which the consumers are facing long latencies. These circumstances can, in turn, lead to a huge strain on the workforce and the industry as well. As businesses struggle to cover an increase in call volume, according to an old adage “necessity is the mother of invention.”, AI-enabled customer support has come to rescue. 

“People want what’s best for them, and they can switch on a dime because there’s always a new disruptor disrupting the last disruptor. So companies should just strive to keep changing and adapting to their customers’ needs.”

Ben Chestnut, Co-founder & CEO of MailChimp

AI has the capability of revolutionizing the relationship between a company and it’s clients. 64% of consumers and 80% of business buyers said that they want companies to interact with them in real-time. AI in customer support today can provide significant cost saving, triage calls on priority, volume elasticity, and meet customer expectation; that will eventually benefit the business in the long term.

Primary Concerns

Due to the pandemic outbreak and prolonged lockdown periods in several countries, businesses are forced to transition to work from home models. However, companies are not in favour of giving access to sensitive data to its employees outside the office premises. Along with privacy concerns, there are mobility concerns with the call center operations. Theoretically, technology can simplify mobility solutions. In a developing country like India, where only 2-3% of people use wired broadband and the majority of users rely on mobile data, uninterrupted internet connection is a real struggle.

“Now more than ever, customers need fast responses and AI and Automation can help”

Gadi Shamia, CEO of Replicant.

AI in Customer Support

Artificial intelligence in customer service is extremely useful to answer FAQs and resolve common customer support issues without the presence of a live agent. It can classify calls on the basis of options, business priorities and suggest solutions to the consumer according to their specific needs. Unlike the generation-old IVRs, the AI-enabled customer service, powered by NLP, shall understand the customer’s needs and allow him to converse as if he was speaking with a live agent. 

With the rising number of COVID-19 cases, customer queries at hospitals are increasing exponentially caused by high demand in consultation. To adapt to the situation, hospitals are turning to chatbots and virtual assistants. Here are some interesting use cases of AI in customer support bots.

Lili

Vozy’s Lili, is a conversational AI platform that provides customer assistance by alleviating pressure due to high call volume.

WHO Health Alert chatbot

The World Health Organization (WHO) has launched a dedicated messaging service, the WHO Health Alert chatbot to provide the latest news and information on COVID -19.

Read: How is technology helping to combat coronavirus pandemic?

Illinois

In partnership with Google AI, Quantiphi and Carahsoft created a 24/7 AI-enabled customer service bot, Illinois to provide immediate assistance to the filers with the FAQs.

Hitee

Hitee is the world’s first insurance specific chatbot solution. It allows integrating document processing workflows, ticket management systems, etc. to further simplify and automate customer support. Apart from 10x increasing customer interaction, Hitee also brought in new business leads and renewals for an eminent insurance company, Religare.

The crux

One fit for all is a myth now, even in customer support. AI-powered bots are proving to be revolutionary in customer support when it comes to customization of User Experience. Companies like Amazon, Starbucks and Netflix are implementing AI to track and analyse customer data and provide quick and easy resolutions to the customer problems. It also provides companies with deeper insights into the product based on demographic gender and various other factors.

AI-powered bots are capable of providing 24 X 7 customer support, more importantly after working hours and holidays. They prove to be not only cost-effective but also scalable throughout the enterprise. 

Customer support is the mainstay of any business. In these testing times, every call centre is under intense pressure due to the pandemic outbreak. Since customer expectations are higher than ever businesses are looking for advanced technological capabilities to bridge the gap. By adding AI-powered tools in customer support operations, businesses can not only improve customer experience but also have numerous business implications such as lower customer churn, higher revenues, less staff turnover and increased growth. If you need interfacing software for your specific business needs, please feel free to write to us at hello@mantralabsglobal.com.

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Conversational UI in Healthcare: Enhancing Patient Interaction with Chatbots

As healthcare becomes more patient-centric, the demand for efficient and personalized care continues to grow. One of the key technologies that have gained traction in this domain is Conversational UI (CUI) — a user interface where interactions occur through natural language, often with the help of chatbots. For developers, building a robust CUI in healthcare requires a balance of technical proficiency, understanding of the healthcare landscape, and empathy toward patient needs. Let’s explore how CUI can improve patient interactions through chatbots and what developers should consider during implementation.

Why Conversational UI is Gaining Popularity in Healthcare

From scheduling appointments to answering medical queries, healthcare chatbots have become vital tools for enhancing patient engagement and streamlining healthcare workflows. Conversational UIs enable these chatbots to interact with patients naturally, making them accessible even to non-tech-savvy users. By incorporating AI and NLP (Natural Language Processing), chatbots can now simulate human-like conversations, ensuring patients receive timely, relevant responses. 

Image credit: https://www.analytixlabs.co.in/blog/ai-chatbots-in-healthcare/ 

Key Areas Where Chatbots Are Revolutionizing Healthcare

  1. Appointment Scheduling and Reminders – Chatbots can automatically schedule appointments based on patient availability and send reminders before the visit, reducing no-show rates. For developers, this feature requires integration with hospital management systems (HMS) and calendar APIs. The challenge lies in ensuring secure and real-time data transfer while adhering to healthcare compliance standards like HIPAA.
  1. Medical Query Resolution– Chatbots equipped with NLP can answer common patient questions related to symptoms, medications, and treatment plans. This reduces the burden on healthcare providers, allowing them to focus on more critical tasks. Developers working on this feature need to consider integrating medical databases, such as SNOMED CT or ICD-10, for accurate and up-to-date information.
  1. Patient Monitoring and Follow-ups – Post-discharge, chatbots can monitor a patient’s condition by regularly asking for health updates (e.g., vital signs or medication adherence). Developers can integrate IoT devices, such as wearable health monitors, with chatbot platforms to collect real-time data, providing healthcare professionals with actionable insights.
  1. Mental Health Support – Chatbots have shown promise in offering mental health support by providing patients with an outlet to discuss their feelings and receive advice. Building these chatbots involves training them on therapeutic conversational frameworks like Cognitive Behavioral Therapy (CBT), ensuring they offer relevant advice while recognizing when a human intervention is required.

Key Considerations for Developers

1. Natural Language Processing (NLP) and AI Training

NLP plays a pivotal role in enabling chatbots to understand and process patient queries effectively. Developers must focus on the following:

Training Data: Start by gathering extensive datasets that include real-life medical queries and patient conversations. This ensures that the chatbot can recognize various intents and respond appropriately.

Multi-language Support: Healthcare is global, so building multi-lingual capabilities is critical. Using tools like Google’s BERT or Microsoft’s Turing-NLG models can help chatbots understand context in different languages.

Contextual Understanding: The chatbot must not just respond to individual queries but also maintain the context across the conversation. Developers can use contextual models that preserve the state of the conversation, ensuring personalized patient interactions.

2. Security and Compliance

Healthcare chatbots handle sensitive patient information, making security a top priority. Developers must ensure compliance with regulations such as HIPAA (Health Insurance Portability and Accountability Act) in the U.S. and GDPR (General Data Protection Regulation) in Europe. Key practices include:

  • Data Encryption: All communication between the chatbot and the server must be encrypted using protocols like TLS (Transport Layer Security).
  • Authentication Mechanisms: Implement two-factor authentication (2FA) to verify patient identity, especially for sensitive tasks like accessing medical records.
  • Anonymization: To avoid accidental data breaches, ensure that the chatbot anonymizes data where possible.

3. Seamless Integration with EHR Systems

For chatbots to be truly effective in healthcare, they must integrate seamlessly with Electronic Health Record (EHR) systems. This requires a deep understanding of healthcare APIs like FHIR (Fast Healthcare Interoperability Resources) or HL7. Developers should aim to:

  • Enable Real-time Updates: Ensure that chatbot interactions (e.g., new appointment schedules, and symptom checks) are instantly reflected in the patient’s EHR.
  • Avoid Data Silos: Ensure that all systems (EHR, chatbot, scheduling system) can communicate with each other, eliminating data silos that can lead to fragmented patient information.

4. Scalability and Performance Optimization

In healthcare, downtime can be critical. Developers need to ensure that chatbots are scalable and capable of handling thousands of patient interactions simultaneously. Using cloud-based platforms (AWS, Google Cloud) that offer auto-scaling capabilities can help. Additionally, performance optimization can be achieved by:

  • Caching Responses: Store frequently used responses (such as FAQs) in memory to speed up interaction times.
  • Load Balancing: Implement load balancers to distribute incoming queries across servers, ensuring no single server is overwhelmed.

Tools and Platforms for Building Healthcare Chatbots

Several tools and platforms can aid developers in building healthcare chatbots with conversational UIs:

  1. Dialogflow (Google): Offers pre-built healthcare intents and integrates with Google Cloud’s healthcare APIs.
  2. Microsoft Bot Framework: A scalable platform that integrates with Azure services and offers AI-driven insights.
  3. Rasa: An open-source NLP tool that provides flexibility in creating highly customized healthcare bots.

Conclusion

Conversational UI in healthcare is transforming patient care by offering real-time, scalable, and personalized interactions through chatbots. However, for developers, building these systems goes beyond programming chatbots — it involves understanding the unique challenges of healthcare, from regulatory compliance to seamless integration with hospital systems. By focusing on NLP capabilities, ensuring security and privacy, and integrating with existing healthcare infrastructure, developers can create chatbots that not only enhance patient interaction but also alleviate the burden on healthcare providers.

References

  1. NLP in Healthcare: Opportunities and Challenges
  2. HIPAA Compliance for Chatbots

About the Author:

Shristi is a creative professional with a passion for visual storytelling. She recently transitioned from the world of video and motion graphics to the exciting field of product design at Mantra Labs. When she’s not designing, she enjoys watching movies, traveling, and sharing her experiences through vlogs.

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