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5 CX Trends in Healthcare for 2023

4 minutes read

The healthcare industry has seen several practices become common that otherwise took a back seat. Here are 5 CX trends in healthcare for 2023 that will dominate the industry which will shift the overall customer experience.

  1. Retail Healthcare: 

The challenges faced by the healthcare industry are multifold, backed by economic constraints and a lack of resources on the primary care providers’ end. Rural hospitals are particularly at risk, owing to low financial reserves or reliance on government aid. Due to this, consumers are inclined more toward retail healthcare. “In 2022, the US retail clinic market size was valued at $3.49 billion, with additional retail companies looking to join the ranks of CVS-Aetna, Walgreens, Walmart, Amazon, and Optum-UnitedHealth Group,” says Forbes. 

While the medical industry finally embraces advanced technology, the retail healthcare system is predicted to take center stage backed by its priority to provide customers with the best overall experience.

Forrester’s research says, “In 2023, patients will choose retail health for their primary care needs as health systems, constrained by inadequate resources, fail to match retail’s elevated patient experiences.”

The primary advantages Retail Health Care can provide are personalization, cost-effectiveness, and quick responses.

  1. Artificial Intelligence

According to Mantra Labs report, 93% of Gen Z, and 71% of Millennial customers say they would prefer to use conversational chatbots that offer ‘convenient experiences’ as their primary mode of interacting with a healthcare brand. Despite being rather slow in its evolution, AI will change, considering various factors such as clinician burnout, staggering economic resources, and the onset of retail healthcare. It offers the solution to give some structure to the plethora of data produced by the medical industry. According to Dr. Taha Kass-Hout, “97% of healthcare data goes unused because it’s unstructured. That includes X-rays and medical records attached to slides.” Machine Learning helps make some sense out of this jumble. Amazon HealthLake is one service that enables the searching and querying of unstructured data.

  1. Predictive Analytics in Healthcare:

Predictive health solution has been helping in increasing operational efficiency, giving better outcomes, and reducing risks. It helps identify an individual’s phenotype (refers to an individual’s observable traits, such as height, eye color, and blood type). A person’s phenotype is determined by both their genomic makeup (genotype) and environmental factors. By enabling the studying of every patient’s particular phenotype, IoMT makes it possible for healthcare providers to offer their customers a personalized experience. They can also manage their lifestyles and conditions, thereby preventing a situation that requires an operation.

  1. Extended Reality: 

Global XR market is expected to reach a market size of $1,246.57 billion growing at a steady CAGR of 24.2% by 2027. As the wearable market continues to see an upward trend, the healthcare industry gains from it by using it for pain management, remote patient monitoring, and physiotherapy. Another use case of XR is its usage in explaining the process of surgery to patients and attendants prior to starting. 

  1. Telehealth: Primary care and predictive analysis will accompany TeleHealth practices, to serve patients a safer and more advanced experience at the onset of a possible outbreak of the new COVID virus: the BF 7. Additionally, with an increase in chronic diseases, telehealth in the future would be useful in keeping the patient’s symptoms under control- paired with IoMT by providing regular check-ins, monitoring vital signs, and the required support. 

Challenges Ahead: 

  • Cybersecurity: All India Institute of Medical Sciences (AIIMS) had five servers hit, and an estimated 1.3 terabytes of data was encrypted. These kinds of cases make cybersecurity one of the top priorities. The most sensitive kind of data apart from one’s financials would be their physical and mental health records. Whilst advancing in the process of virtual care, privacy should be kept as one of the top priorities to retain customers. 
  • Empathy: As more and more people turn to their smartphones and laptops for answers related to their medical symptoms, it becomes a responsibility to be empathetic towards them during their treatment. With technology in the scene, it might become a challenge. But for IT and healthcare to coexist, empathy is the answer. 

Wrapping up:

Tech in healthcare, without a doubt, will make the patient experience more personalized and convenient. In the coming year, we will see more virtual communities, especially in rare diseases for which traditional care is not easily accessible. These are online platforms that enable patients to connect with others with similar conditions as well as doctors.

Despite all this, it is crucial to remember that the only constant thing that cannot be interchanged with another at the end of the day is still the human touch. Technology exists to facilitate healthcare providers sharing better experiences with patients.

(Note: The trends highlighted here are not rank-based.)

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The Future-Ready Factory: The Power of Predictive Analytics in Manufacturing

In 1989, a missing $0.50 bolt led to the mid-air explosion of United Airlines Flight 232. The smallest oversight in manufacturing can set off a chain reaction of failures. Now, imagine a factory floor where thousands of components must function flawlessly—what happens if one critical part is about to fail but goes unnoticed? Predictive analytics in manufacturing ensures these unseen risks don’t turn into catastrophic failures by providing foresight into potential breakdowns, supply chain risk analytics, and demand fluctuations—allowing manufacturers to act before issues escalate into costly problems.

Industrial predictive analytics involves using data analysis and machine learning in manufacturing to identify patterns and predict future events related to production processes. By combining historical data, machine learning, and statistical models, manufacturers can derive valuable insights that help them take proactive measures before problems arise.

Beyond just improving efficiency, predictive maintenance in manufacturing is the foundation of proactive risk management, helping manufacturers prevent costly downtime, safety hazards, and supply chain disruptions. By leveraging vast amounts of data, predictive analytics enables manufacturers to anticipate machine failures, optimize production schedules, and enhance overall operational resilience.

But here’s the catch, models that predict failures today might not be necessarily effective tomorrow. And that’s where the real challenge begins.

Why Predictive Analytics Models Need Retraining?

Predictive analytics in manufacturing relies on historical data and machine learning to foresee potential failures. However, manufacturing environments are dynamic, machines degrade, processes evolve, supply chains shift, and external forces such as weather and geopolitics play a bigger role than ever before.

Without continuous model retraining, predictive models lose their accuracy. A recent study found that 91% of data-driven manufacturing models degrade over time due to data drift, requiring periodic updates to remain effective. Manufacturers relying on outdated models risk making decisions based on obsolete insights, potentially leading to catastrophic failures.

The key is in retraining models with the right data, data that reflects not just what has happened but what could happen next. This is where integrating external data sources becomes crucial.

Is Integrating External Data Sources Crucial?

Traditional smart manufacturing solutions primarily analyze in-house data: machine performance metrics, maintenance logs, and operational statistics. While valuable, this approach is limited. The real breakthroughs happen when manufacturers incorporate external data sources into their predictive models:

  • Weather Patterns: Extreme weather conditions have caused billions in manufacturing risk management losses. For example, the 2021 Texas power crisis disrupted semiconductor production globally. By integrating weather data, manufacturers can anticipate environmental impacts and adjust operations accordingly.
  • Market Trends: Consumer demand fluctuations impact inventory and supply chains. By leveraging market data, manufacturers can avoid overproduction or stock shortages, optimizing costs and efficiency.
  • Geopolitical Insights: Trade wars, regulatory shifts, and regional conflicts directly impact supply chains. Supply chain risk analytics combined with geopolitical intelligence helps manufacturers foresee disruptions and diversify sourcing strategies proactively.

One such instance is how Mantra Labs helped a telecom company optimize its network by integrating both external and internal data sources. By leveraging external data such as radio site conditions and traffic patterns along with internal performance reports, the company was able to predict future traffic growth and ensure seamless network performance.

The Role of Edge Computing and Real-Time AI

Having the right data is one thing; acting on it in real-time is another. Edge computing in manufacturing processes, data at the source, within the factory floor, eliminating delays and enabling instant decision-making. This is particularly critical for:

  • Hazardous Material Monitoring: Factories dealing with volatile chemicals can detect leaks instantly, preventing disasters.
  • Supply Chain Optimization: Real-time AI can reroute shipments based on live geopolitical updates, avoiding costly delays.
  • Energy Efficiency: Smart grids can dynamically adjust power consumption based on market demand, reducing waste.

Conclusion:

As crucial as predictive analytics is in manufacturing, its true power lies in continuous evolution. A model that predicts failures today might be outdated tomorrow. To stay ahead, manufacturers must adopt a dynamic approach—refining predictive models, integrating external intelligence, and leveraging real-time AI to anticipate and prevent risks before they escalate.

The future of smart manufacturing solutions isn’t just about using predictive analytics—it’s about continuously evolving it. The real question isn’t whether predictive models can help, but whether manufacturers are adapting fast enough to outpace risks in an unpredictable world.

At Mantra Labs, we specialize in building intelligent predictive models that help businesses optimize operations and mitigate risks effectively. From enhancing efficiency to driving innovation, our solutions empower manufacturers to stay ahead of uncertainties. Ready to future-proof your factory? Let’s talk.

In the manufacturing industry, predictive analytics plays an important role, providing predictions on what will happen and how to do things. But then the question is, are these predictions accurate? And if they are, how accurate are these predictions? Does it consider all the factors, or is it obsolete?

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