Customer Experience

3 Trends shaping the Future of Healthcare in Middle East

A few years ago, UAE appointed the country’s first Minister of State for Artificial Intelligence. Middle East region has been progressive in the adoption of technology. According to a recent report published by Dealroom and EMERGE GHI, the health-tech startup ecosystem in the MENA region is now worth over $1.5B, a 22x increase since 2016. 

As of now, domestic and international investors have raised $930 million. And this number will continue to go up in the coming years. With so much fund pooling in, tech innovations will continue to drive the healthcare industry. 

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Let’s look at the 3 Trends shaping the Future of Healthcare in Middle East: 

  1. Telemedicine dominates when it comes to venture capital investment: Telemedicine has gained the most attention from venture capitalists in the last two years. To increase the market penetration in remote locations, telemedicine service providers have been offering a 360-degree solution to help patients. Essal- a health tech startup in MENA raised $1.7 million as it plans to expand its reach across the Middle East by investing in product development and growing its workforce. The company offers a platform that allows users to connect with consultants and seek answers to their concerns.
  1. The deployment of AI is gaining speed in the Middle East. AI-aided Super Agents can ‘engage to win’ customers with 63% more success, reveals Mantra Labs’ latest report. Agents empowered by AI can increase productivity and boost sales performance — like the customer’s email, appointment history, or why they last reached out. Health experts are working on AI-based solutions to improve the patient experience and their operational efficiency and productivity. According to PwC, AI’s overall contribution to the public sector in the Gulf region would be $59 billion by 2030, including health and education. The government in the region also announced the National AI Strategy 2031 to bring AI tools and technology to sectors including healthcare. Altib-Middle East’s largest AI-based digital health platform raised $44 million to develop a fully integrated primary care, offering accessible value-based solutions in accordance with Saudi Vision 2030 and Egypt’s Ministry of Health and Population.
  1. Increasing focus on digital infrastructure in the healthcare sector: According to the EMERGE GHI report, the GCC region had the highest healthcare infrastructure investments, with a major increase in the number of hospitals and beds between 2010 and 2020. Annual investment in healthcare digital infrastructure is likely to grow from $0.5B to $1.2B in the next two years, a 10% to 20% rise compared with the previous years of 3% to 4%. This will create numerous opportunities for startups to invest in digital solutions in the healthcare industry.

Conclusion:

The Middle East has become a major interest area for venture capitalists in the last two years. The government in the Gulf region is also investing heavily in technology to improve the patient experience. A $250 million iGan Arabia fund will drive MedTech innovation in MENA region to explore investment opportunities in AI/Cloud-enhanced medical devices and digital health technologies. Investment in CX technology will increase as 74% of organizations in the region plan to invest more than $200,000 in 2022, reveals the latest intelligence report. With such significant investments in the health tech world, digital healthcare innovation will ramp up, providing plenty of opportunities for start-ups to innovate and improve patient experiences.

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By
Divyanjali Gupta

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