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3 Trends shaping the Future of Healthcare in Middle East

3 minutes read

A few years ago, UAE appointed the country’s first Minister of State for Artificial Intelligence. Middle East region has been progressive in the adoption of technology. According to a recent report published by Dealroom and EMERGE GHI, the health-tech startup ecosystem in the MENA region is now worth over $1.5B, a 22x increase since 2016. 

 Health Tech Investment in Middle East

As of now, domestic and international investors have raised $930 million. And this number will continue to go up in the coming years. With so much fund pooling in, tech innovations will continue to drive the healthcare industry. 

Let’s look at the 3 Trends shaping the Future of Healthcare in Middle East: 

  1. Telemedicine dominates when it comes to venture capital investment: Telemedicine has gained the most attention from venture capitalists in the last two years. To increase the market penetration in remote locations, telemedicine service providers have been offering a 360-degree solution to help patients. Essal- a health tech startup in MENA raised $1.7 million as it plans to expand its reach across the Middle East by investing in product development and growing its workforce. The company offers a platform that allows users to connect with consultants and seek answers to their concerns. 
  1. The deployment of AI is gaining speed in the Middle East. AI-aided Super Agents can ‘engage to win’ customers with 63% more success, reveals Mantra Labs’ latest report. Agents empowered by AI can increase productivity and boost sales performance — like the customer’s email, appointment history, or why they last reached out. Health experts are working on AI-based solutions to improve the patient experience and their operational efficiency and productivity. According to PwC, AI’s overall contribution to the public sector in the Gulf region would be $59 billion by 2030, including health and education. The government in the region also announced the National AI Strategy 2031 to bring AI tools and technology to sectors including healthcare. Altib-Middle East’s largest AI-based digital health platform raised $44 million to develop a fully integrated primary care, offering accessible value-based solutions in accordance with Saudi Vision 2030 and Egypt’s Ministry of Health and Population. 
  1. Increasing focus on digital infrastructure in the healthcare sector: According to the EMERGE GHI report, the GCC region had the highest healthcare infrastructure investments, with a major increase in the number of hospitals and beds between 2010 and 2020. Annual investment in healthcare digital infrastructure is likely to grow from $0.5B to $1.2B in the next two years, a 10% to 20% rise compared with the previous years of 3% to 4%. This will create numerous opportunities for startups to invest in digital solutions in the healthcare industry. 

Conclusion: 

The Middle East has become a major interest area for venture capitalists in the last two years. The government in the Gulf region is also investing heavily in technology to improve the patient experience. A $250 million iGan Arabia fund will drive MedTech innovation in MENA region to explore investment opportunities in AI/Cloud-enhanced medical devices and digital health technologies. Investment in CX technology will increase as 74% of organizations in the region plan to invest more than $200,000 in 2022, reveals the latest intelligence report. With such significant investments in the health tech world, digital healthcare innovation will ramp up, providing plenty of opportunities for start-ups to innovate and improve patient experiences.

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Why Netflix Broke Itself: Was It Success Rewritten Through Platform Engineering?

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Let’s take a trip back in time—2008. Netflix was nothing like the media juggernaut it is today. Back then, they were a DVD-rental-by-mail service trying to go digital. But here’s the kicker: they hit a major pitfall. The internet was booming, and people were binge-watching shows like never before, but Netflix’s infrastructure couldn’t handle the load. Their single, massive system—what techies call a “monolith”—was creaking under pressure. Slow load times and buffering wheels plagued the experience, a nightmare for any platform or app development company trying to scale

That’s when Netflix decided to do something wild—they broke their monolith into smaller pieces. It was microservices, the tech equivalent of turning one giant pizza into bite-sized slices. Instead of one colossal system doing everything from streaming to recommendations, each piece of Netflix’s architecture became a specialist—one service handled streaming, another handled recommendations, another managed user data, and so on.

But microservices alone weren’t enough. What if one slice of pizza burns? Would the rest of the meal be ruined? Netflix wasn’t about to let a burnt crust take down the whole operation. That’s when they introduced the Circuit Breaker Pattern—just like a home electrical circuit that prevents a total blackout when one fuse blows. Their famous Hystrix tool allowed services to fail without taking down the entire platform. 

Fast-forward to today: Netflix isn’t just serving you movie marathons, it’s a digital powerhouse, an icon in platform engineering; it’s deploying new code thousands of times per day without breaking a sweat. They handle 208 million subscribers streaming over 1 billion hours of content every week. Trends in Platform engineering transformed Netflix into an application dev platform with self-service capabilities, supporting app developers and fostering a culture of continuous deployment.

Did Netflix bring order to chaos?

Netflix didn’t just solve its own problem. They blazed the trail for a movement: platform engineering. Now, every company wants a piece of that action. What Netflix did was essentially build an internal platform that developers could innovate without dealing with infrastructure headaches, a dream scenario for any application developer or app development company seeking seamless workflows.

And it’s not just for the big players like Netflix anymore. Across industries, companies are using platform engineering to create Internal Developer Platforms (IDPs)—one-stop shops for mobile application developers to create, test, and deploy apps without waiting on traditional IT. According to Gartner, 80% of organizations will adopt platform engineering by 2025 because it makes everything faster and more efficient, a game-changer for any mobile app developer or development software firm.

All anybody has to do is to make sure the tools are actually connected and working together. To make the most of it. That’s where modern trends like self-service platforms and composable architectures come in. You build, you scale, you innovate.achieving what mobile app dev and web-based development needs And all without breaking a sweat.

Source: getport.io

Is Mantra Labs Redefining Platform Engineering?

We didn’t just learn from Netflix’s playbook; we’re writing our own chapters in platform engineering. One example of this? Our work with one of India’s leading private-sector general insurance companies.

Their existing DevOps system was like Netflix’s old monolith: complex, clunky, and slowing them down. Multiple teams, diverse workflows, and a lack of standardization were crippling their ability to innovate. Worse yet, they were stuck in a ticket-driven approach, which led to reactive fixes rather than proactive growth. Observability gaps meant they were often solving the wrong problems, without any real insight into what was happening under the hood.

That’s where Mantra Labs stepped in. Mantra Labs brought in the pillars of platform engineering:

Standardization: We unified their workflows, creating a single source of truth for teams across the board.

Customization:  Our tailored platform engineering approach addressed the unique demands of their various application development teams.

Traceability: With better observability tools, they could now track their workflows, giving them real-time insights into system health and potential bottlenecks—an essential feature for web and app development and agile software development.

We didn’t just slap a band-aid on the problem; we overhauled their entire infrastructure. By centralizing infrastructure management and removing the ticket-driven chaos, we gave them a self-service platform—where teams could deploy new code without waiting in line. The results? Faster workflows, better adoption of tools, and an infrastructure ready for future growth.

But we didn’t stop there. We solved the critical observability gaps—providing real-time data that helped the insurance giant avoid potential pitfalls before they happened. With our approach, they no longer had to “hope” that things would go right. They could see it happening in real-time which is a major advantage in cross-platform mobile application development and cloud-based web hosting.

The Future of Platform Engineering: What’s Next?

As we look forward, platform engineering will continue to drive innovation, enabling companies to build scalable, resilient systems that adapt to future challenges—whether it’s AI-driven automation or self-healing platforms.

If you’re ready to make the leap into platform engineering, Mantra Labs is here to guide you. Whether you’re aiming for smoother workflows, enhanced observability, or scalable infrastructure, we’ve got the tools and expertise to get you there.

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