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5 Proven Strategies to Break Through the Data Silos

4 minutes, 48 seconds read

In 2016, when Dell announced a major merger with EMC and VMware, their biggest challenge was to break through the organization silos. All three giants had their legacy systems and data management platforms. Integrating the networks and creating a collaborative work environment posed an immediate call to action.

Silos exist both internally and externally. Different departments use different software that generates data in their formats, which are not necessarily compatible with other software or applications.

Today, while organizations seek AI initiatives to improve productivity and operational efficiency, siloed data from legacy systems pose constrictive barriers to achieving the expected outcomes. 

Data is fodder for any AI-based system. Even in a connected ecosystem, siloed data is extremely difficult to repurpose. To maintain a competitive edge, organizations need to embrace data-driven transformation. And to achieve this, there’s a dire need to break through the data silos. 

5 Strategies to break through the data silos

We produce over 2.5 quintillion bytes of data every day. However, a recent study reveals that individual organizations own nearly 80% of the data and are not searchable by others. 

Edd Wilder James of Silicon Valley Data Science says that just like data analysis, which requires 80% of efforts in data preparation, breaking through data silos will require 80% of work in becoming data-driven. The data-driven approach corresponds to integrating all the data sources and making them available across the organization as a whole.

1. Data democratization

The pressure to use data for fact-based decisions is immense on organizations. However, the organizations lack a clear strategy to make the data accessible to every accounted stakeholder. So far, the IT department of any organization owned the data supporting the silo culture.

Data Democratization aligns with the goal of making data available to use for decision making with no barriers to understanding or accessing them. Backing up with smart technologies and solutions, it’s simpler to achieve data democracy. For example-

  1. Data Federation: A technique that uses metadata to compile data from a variety of sources into a unified virtual database.
  2. Data Virtualization: A system that retrieves and manipulates data cleaning up data inconsistencies (e.g. file formats).
  3. Self-service BI Applications: Tedious data preparation is involved in powerful analytical insights. Gathering all useful data and presenting insights in a way that even a non-technical person understands is a way through the data silos.

2. Cloud-based approach

To achieve the initial levels of BI, it’s crucial to organize all the data in a reusable format. The best way is to aggregate data into a cloud-based warehouse or Data Lake. However, it is important to maintain data lakes strategically with useful data because every business is unique and one just can’t pull a unique advantage off the shelf.

Cloud has benefited many global financial organizations in breaking through the data silos. AllianceBernstein, one of the US leading asset management firms, is an early adopter of the cloud-based approach (2009) to empower its sales, marketing and support teams with proactive and real-time updates.

3. Representation Learning

Featured Learning or Representation Learning is a branch of Machine Learning to understand data at different levels. Especially real-world data comes in the form of images, audio, and video, which many current enterprise applications are not capable of using directly.

Representation learning provides process-ready (mathematically and computationally convenient to use) data to the applications, thus bridging the gap between real-world and internal data for deriving intelligent insights. 

4. Creating a unified view of data management systems

Large enterprises and Government organizations are essentially the victims of siloed data. Ironically, these are the ones who need a composite knowledge about their customers from different touchpoints. 

For example, NASA, for years, struggled to find a relation between its many tests, faults, experiments and designs. The organization partnered with Stardog to create a unified view of its data with real-world context. Unifying data from different sources is also known as data virtualization. It is a process of integrating all enterprise data siloed across the disparate systems, processing it and delivering to business users in real-time.

5. Embracing the omnichannel infrastructure

An omnichannel approach is famed for bringing exceptional customer experiences. But, from the data point of view, it is of great benefit for the organizations as well. Omnichannel infrastructure involves bringing together multiple (in fact, all) systems and applications that have different data formats. 

Enterprises have started leveraging the omnichannel approach through point-to-point integration and APIs. For example, FlowMagic is a workflow automation platform used by some of the leading insurance companies in the world for end-to-end claims automation. The platform integrates all the digital touchpoints of any operational processes and creates a unified system for data collection, storage, and processing for decision-ready insights.

Bonus – Translation tools

It might seem insignificant to many, but languages and regional software also contribute to creating data silos. Combing through digital records becomes cumbersome for MNCs when the information is stored in an unfamiliar language to the stakeholders. 

A simple solution to overcome this kind of data silo is to opt for a platform with cognitive capabilities. KPMG, using Microsoft Azure’s built-in translation tools, is able to improve its analytics services and derive better outcomes. 

The bottom line

Most organizations face challenges in collaboration, execution and measurement of their business goals due to siloed data. While data is the new oil for businesses, becoming a data-driven organization requires overcoming silos, which may be prevailing in several forms like structural, political, or maybe vendor lock-in. 

In the world of AI, being data-driven is at the core. However, not everyone has the luxury of implementing data strategies (the way we need data now) from scratch. Thus, applying an incremental approach is feasible to anything and everything that creates silos and thus breaking through it.

Seeking an integrated platform for your organization’s operations? Or have thoughts and suggestions on this outlook? Please feel free to write to us at hello@mantralabsglobal.com.

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Empowering Frontline Healthcare Sales Teams with Mobile-First Tools

In healthcare, field sales is more than just hitting quotas—it’s about navigating a complex stakeholder ecosystem that spans hospitals, clinics, diagnostics labs, and pharmacies. Reps are expected to juggle compliance, education, and relationship-building—all on the move.

But, traditional systems can’t keep up. 

Only 28% of a rep’s time is spent selling; the rest is lost to administrative tasks, CRM updates, and fragmented workflows.

Salesforce, State of Sales 2024

This is where mobile-first sales apps in healthcare are changing the game—empowering sales teams to work smarter, faster, and more compliantly.

The Real Challenges in Traditional Field Sales

Despite their scale, many healthcare sales teams still rely on outdated tools that drag down performance:

  • Paper-based reporting: Slows down data consolidation and misses real-time insights
  • Siloed CRMs: Fragmented systems lead to broken workflows

According to a study by HubSpot, 32% of reps spend at least an hour per day just entering data into CRMs.

  • Managing Visits: Visits require planning, which may involve a lot of stress since doctors have a busy schedule, making it difficult for sales reps to meet them.
  • Inconsistent feedback loops: Managers struggle to coach and support reps effectively
  • Compliance gaps: Manual processes are audit-heavy and unreliable

These issues don’t just affect productivity—they erode trust, delay decisions, and increase revenue leakage.

What a Mobile-First Sales App in Healthcare Should Deliver

According to Deloitte’s 2025 Global Healthcare Executive Outlook, organizations are prioritizing digital tools to reduce burnout, drive efficiency, and enable real-time collaboration. A mobile-first sales app in healthcare is a critical part of this shift—especially for hybrid field teams dealing with fragmented systems and growing compliance demands.

Core Features of a Mobile-First Sales App in Healthcare

1. Smart Visit Planning & Route Optimization

Field reps can plan high-impact visits, reduce travel time, and log interactions efficiently. Geo-tagged entries ensure field activity transparency.

2. In-App KYC & E-Detailing

According to Viseven, over 60% of HCPs prefer on-demand digital content over live rep interactions, and self-detailing can increase engagement up to 3x compared to traditional methods.
By enabling self-detailing within the mobile app, reps can deliver compliance-approved content, enable interactive, personalized detailing during or after HCP visits, and give HCPs control over when and how they engage.

3. Real-Time Escalation & Commission Tracking

Track escalation tickets and incentive eligibility on the go, reducing back-and-forth and improving rep satisfaction.

4. Centralized Knowledge Hub

Push product updates, training videos, and compliance checklists—directly to reps’ devices. Maintain alignment across distributed teams. 

5. Live Dashboards for Performance Tracking

Sales leaders can view territory-wise performance, rep productivity, and engagement trends instantly, enabling proactive decision-making.

Case in Point: Digitizing Sales for a Leading Pharma Firm

Mantra Labs partnered with a top Indian pharma firm to streamline pharmacy workflows inside their ecosystem. 

The Challenge:

  • Pharmacists were struggling with operational inefficiencies that directly impacted patient care and satisfaction. 
  • Delays in prescription fulfillment were becoming increasingly common due to a lack of real-time inventory visibility and manual processing bottlenecks. 
  • Critical stock-out alerts were either missed or delayed, leading to unavailability of essential medicines when needed. 
  • Additionally, communication gaps between pharmacists and prescribing doctors led to frequent clarifications, rework, and slow turnaround times—affecting both speed and accuracy in dispensing medication. 

These challenges not only disrupted the pharmacy workflow but also created a ripple effect across the wider care delivery ecosystem.

Our Solution:

We designed a custom digital pharmacy module with:

  • Inventory Management: Centralized tracking of sales, purchases, returns, and expiry alerts
  • Revenue Snapshot: Real-time tracking of dues, payments, and cash flow
  • ShortBook Dashboard: Stock views by medicine, distributor, and manufacturer
  • Smart Reporting: Instant downloadable reports for accounts, stock, and sales

Business Impact:

  • 2x faster prescription fulfillment, reducing wait times and improving patient experience
  • 27% reduction in stock-out incidents through real-time alerts and inventory visibility
  • 81% reduction in manual errors, thanks to automation and real-time dashboards
  • Streamlined doctor-pharmacy coordination, leading to fewer clarifications and faster dispensing

Integration Is Key

A mobile-first sales app in healthcare is as strong as the ecosystem it fits into. Mantra Labs ensures seamless integration with:

  • CRM systems for lead and pipeline tracking
  • HRMS for leave, attendance, and performance sync
  • LMS to deliver ongoing training
  • Product Catalogs to support detailing and onboarding

Ready to Empower Your Sales Teams?

From lead capture to conversion, Mantra Labs helps you automate, streamline, and accelerate every step of the sales journey. 

Whether you’re managing field agents, handling complex product configurations, or tracking customer interactions — we bring the tech & domain expertise to cut manual effort and boost productivity.

Let’s simplify your sales workflows. Book a quick call.

Further Reading: How Smarter Sales Apps Are Reinventing the Frontlines of Insurance Distribution

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